Thrive in Fashion Buying and Merchandising

Elisabeth Mac Hale
Thrive in Fashion Buying and Merchandising

This podcast "Thrive in Fashion" is your ultimate guide to navigating the dynamic world of FASHION BUYING & MERCHANDISING. Hosted by Elisabeth Mac Hale, a seasoned fashion buyer and industry consultant, this podcast is designed for aspiring buyers, fashion graduates & boutique owners, passionate about the fashion business. Each episode explores different aspects of fashion buying, from trend analysis and product development to retail strategy. Elisabeth shares her wealth of experience, offering practical insights and industry tips, to help you build a successful career in fashion buying.

  1. SEP 6

    Ep 16 How fashion buyers and merchandisers forecast demand and predict future trends.

    This episode explores the topic of forecasting demand and predicting future trends in fashion buying. Discover how fashion buyers and merchandisers blend art and science, intuition and data, to ensure the right products are available at the right time. We'll delve into market research, sales data analysis, trend spotting, and the role of fashion forecasting agencies. Learn how collaboration with designers and suppliers, monitoring competitors, and leveraging technology play a crucial role in making informed decisions. We'll also discuss the importance of considering external factors and balancing intuition with data. Tune in to gain valuable insights and practical examples that illustrate the thought processes and actions of successful fashion buyers and merchandisers. Key Takeaways: Understanding your target market and consumer behavior. Analyzing past sales data to identify patterns and trends. The importance of trend spotting and attending fashion industry events. Utilizing fashion forecasting agencies for insights into future trends. Leveraging technology and data analytics for informed decision-making. Considering external factors and balancing intuition with data. Listen now and enhance your skills in forecasting demand and predicting future trends in fashion buying! If you would like to learn more about how to develop products from Concept to Customer check out the link below ⁠Thrive in Fashion Buying & Merchandising Course

    18 min

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About

This podcast "Thrive in Fashion" is your ultimate guide to navigating the dynamic world of FASHION BUYING & MERCHANDISING. Hosted by Elisabeth Mac Hale, a seasoned fashion buyer and industry consultant, this podcast is designed for aspiring buyers, fashion graduates & boutique owners, passionate about the fashion business. Each episode explores different aspects of fashion buying, from trend analysis and product development to retail strategy. Elisabeth shares her wealth of experience, offering practical insights and industry tips, to help you build a successful career in fashion buying.

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