73 episodes

A podcast designed especially for creative female entrepreneurs who want to launch, grow and scale their businesses. We serve up real tips and tools that ACTUALLY WORK in the modern digital marketing world. Ultimately, profitable business comes down to a few key components: business foundation (what you do and who you are as a business), organization (streamlined processes, systems, etc.) and killer marketing strategies. Katrina Aronson, an entrepreneur turned business and marketing strategy coach, is showing up every single week with short and sweet episodes about what is working or not working for her business and her clients. You are welcomed behind the curtain of other business strategies. Once a month, Katrina will welcome another entrepreneur onto the podcast for an interview to get their insights and business tips. Our goal is to give you some golden nuggets to implement in your business, always looking through the marketing lens. Katrina has owned businesses -- brick and mortar and online -- and understands the things that work and the strategies that fall flat. More importantly, Katrina understands why! Working with dozens (and dozens) of women one-on-one in her business coaching and in partnership, her knowledge runs deep. Katrina wants to share that with you so your business can thrive and grow smoothly.

Through The Marketing Lens Katrina Aronson

    • Business
    • 4.9 • 38 Ratings

A podcast designed especially for creative female entrepreneurs who want to launch, grow and scale their businesses. We serve up real tips and tools that ACTUALLY WORK in the modern digital marketing world. Ultimately, profitable business comes down to a few key components: business foundation (what you do and who you are as a business), organization (streamlined processes, systems, etc.) and killer marketing strategies. Katrina Aronson, an entrepreneur turned business and marketing strategy coach, is showing up every single week with short and sweet episodes about what is working or not working for her business and her clients. You are welcomed behind the curtain of other business strategies. Once a month, Katrina will welcome another entrepreneur onto the podcast for an interview to get their insights and business tips. Our goal is to give you some golden nuggets to implement in your business, always looking through the marketing lens. Katrina has owned businesses -- brick and mortar and online -- and understands the things that work and the strategies that fall flat. More importantly, Katrina understands why! Working with dozens (and dozens) of women one-on-one in her business coaching and in partnership, her knowledge runs deep. Katrina wants to share that with you so your business can thrive and grow smoothly.

    Marketing like Apple – What’s Different?

    Marketing like Apple – What’s Different?

    Ready to have your mind blown?  I am going to share a case study that will do just that! We are going to learn how brands like Apple, Coke, Disney – how they have created brands that are just different. 

    You are going to learn the key to their magnetic differences, and how to actually apply some of this to your brand throughout your marketing. 


    What we know today is far more than we have ever known before because we have new tools to actually investigate – so not only listening to what people are saying about those brands, but actually how they are feeling. This is some cool science meets marketing and I am super excited to share it!


    Are you intrigued yet? Listen to this episode to find out how this eye opening case study shows us how brands like Apple use this information to create compelling marketing strategies!


    In this episode of Through The Marketing Lens, you will hear:
    The case study behind magnetic marketing of brands like AppleHow the results of brain scans actually differ based on brands What Apples does differently to stand out and create connectionHow to apply this information to your own business

    So if you’re on the fence about listening to this episode, give it a go — I promise, if you struggle with creating deep connections with your consumers, you’ll thank me later.


    Links mentioned in this episode: 
    Download the workbook:  www.katrinaaronson.com/marketingtrends 
    Links:
    Get access the access to free Neuromarketing Effect training: https://katrinaaronson.kartra.com/page/neuromarketingeffect Connect with Katrina on Instagram @katrinaaronson_consulting

    • 20 min
    2023 Marketing Trends: Going Deep - Part 2

    2023 Marketing Trends: Going Deep - Part 2

    We’re back with Part 2 of last week’s epic episode on building brand loyalty, so if you didn’t listen to ep 70 yet, stop what you are doing… go back and have a listen before pressing play on this episode!

    These four trends are so important in 2023 — like way beyond your tik tok strategy or tricks to grow your audience on youtube or wherever you show up! I’ve said it before and I'll say it again… While social media continues to matter, it is NOT the most important thing!


    And just to be clear – those smaller things do matter. But here is the truth of it, you can live your business life in a transactional mindset of the newest apps to try and essentially always try to beat the system. 


    OR you can build an incredible foundation that will thrive no matter what happens with the system. I choose the ladder, and incorporate those other elements as part of my business, not all of it. 


    Still aren’t sold? Listen to the episode to find out the next two trends to start using in 2023 in your marketing. We are going into some very well known examples that you can apply to your business! 


    In this episode of Through The Marketing Lens, you will hear:
    Two trends to build your brand loyalty in 2023The power of taking a bold stance as a brandFive ways to share your brand values with the worldHow to use experiential marketing in your business

    So if you’re on the fence about listening to this episode, trust your gut and give it a go — I promise, if you’re struggling with where to focus your 2023 marketing efforts, you’ll thank me later.

    Links mentioned in this episode: 
    Grab the workbook from my website – it’s free: www.katrinaaronson.com/marketingtrends 



    Links:
    Get access the access to free Neuromarketing Effect training: https://katrinaaronson.kartra.com/page/neuromarketingeffect Connect with Katrina on Instagram @katrinaaronson_consulting

    • 21 min
    2023 Marketing Trends: Going Deep - Part 1

    2023 Marketing Trends: Going Deep - Part 1

    As we enter into the new year, we are full steam ahead and have our plans mapped out for the year ahead. This makes it a great time to talk about trends in marketing that are well beyond social media planning or what platforms you need to be on. 


    We are always thinking about those things, but what I really want to talk about is the trend of going deeper with brands specifically in your marketing. This episode is all about marketing trends for 2023 that will create more brand loyalty. 

    We are not talking about creating more revenue because that is short term. We are talking about brand loyalty so we create not only revenue, but recurring revenue. 


    Listen to the episode to find out what the first two trends you can start to implement into your business now to increase your brand loyalty. In this episode of Through The Marketing Lens, you will hear:
    Why brand loyalty is so importantThe first two trends to build your brand loyaltyHow to actually align marketing and sales in your businessThe value of creating an incredible customer experience

    So if you’re on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with going deep with your business, you’ll thank me later.

    Resources mentioned: 
    If you want the full breakdown of all of our 2023 trends, I have the full list in a worksheet for you so you can get a jump on your 2023 marketing: www.katrinaaronson.com/marketingtrends 


    Links:
    Get access the access to free Neuromarketing Effect training: https://katrinaaronson.kartra.com/page/neuromarketingeffect Connect with Katrina on Instagram @katrinaaronson_consulting

    • 26 min
    How To Ease Your Social Media Overwhelm with Katie Love

    How To Ease Your Social Media Overwhelm with Katie Love

    Social Media can be so overwhelming for a business owner. Everything is constantly changing. What works today might not work tomorrow. So how do you know where even to start?


    I’m chatting with social media agency owner Katie Love, and she is sharing her top tips for getting results with your marketing efforts. These tips will jumpstart your confidence when it comes to social media.


    There are straightforward steps to take to start to see results! And one of the most critical factors is your social media strategy will be unique to your business and your ideal audience! It’s not a one-size fits all approach. 


    Ready to feel confident when marketing your business? Listen to the episode to find Katie Love’s top tips for making the most of your marketing efforts and how to build your business strategically.


    In this episode of Through The Marketing Lens, you will hear:
    Katie’s background and mission behind her agencyThe power of connection in social media marketingWhat it takes to step into a million-dollar business mindsetWhere to start with your social media strategyCurrent trends and how to data to find what worksThe biggest mistakes Katie sees that business owners make

    So if you’re on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with social media, you’ll be glad you did


    Connect with Katie Love: 
    Connect with Katie on InstagramVisit Katie’s WebsiteLinks:
    Get access the access to free Neuromarketing Effect training: https://katrinaaronson.kartra.com/page/neuromarketingeffect Connect with Katrina on Instagram @katrinaaronson_consulting

    • 40 min
    6 Ways to Get More Comfortable on Video

    6 Ways to Get More Comfortable on Video

    We all know the importance of video content, but still so many of us still can’t show up because we are so fearful and uncomfortable with it. But the truth is it’s not just a feeling that comes without reason. 


    In fact, your brain is keeping you safe by making you feel fearful. But have no fear… today we are going to talk about not only getting more comfortable on video and understanding why you have held yourself back for so long.

    Don’t believe me? Listen to the episode to find out how your brain is holding you back from showing up on video and 6 ways to get more comfortable with showing up on video! It’s time to understand and use this to your advantage.


    In this episode of Through The Marketing Lens, you will hear:
    The real reason we avoid recording and sharing video content How to use rehearsing and practicing to build your confidenceBeing open to constructive criticism to improve your contentHow to schedule in time to create content to avoid self sabotage 

    So if you’re on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with showing up on video, you’ll thank me later.
    Links:
    Get access the access to free Neuromarketing Effect training: https://katrinaaronson.kartra.com/page/neuromarketingeffect Connect with Katrina on Instagram @katrinaaronson_consulting

    • 18 min
    4 Marketing Tips for Growth in 2023

    4 Marketing Tips for Growth in 2023

    Tired of the noise when it comes to growth and marketing? There are a lot of things we can talk about when it comes to business growth and marketing – and the truth is it is only getting noisier. Everywhere we look there’s a new trend or method to try.


    Don’t get me wrong… I am ALL for dabbling in new ideas, and I am a guinea pig for new strategies. But those are not my main strategy. If I want to grow, I want a big part of my focus to be proven strategies first and foremost – and then we test and play. 


    Ready to get the facts, without the fluff? Listen to the episode to find out what 4 marketing strategies you need to nail for 2023!


     In this episode of Through The Marketing Lens, you will hear:
    The four main essentials to focus on in the new year How to elevate your customer experience from the startWhy short form video content is so powerful for marketingThe power of building a personal brandHow to incorporate influencer marketing with focus on relationships  
    So if you’re on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with knowing where to focus your efforts in 2023, you’ll thank me later.


    Links:
    Get access the access to free Neuromarketing Effect training: https://katrinaaronson.kartra.com/page/neuromarketingeffect Connect with Katrina on Instagram @katrinaaronson_consulting

    • 23 min

Customer Reviews

4.9 out of 5
38 Ratings

38 Ratings

MelissaBristowInteriors ,

Wealth of biz knowledge

I LOVE Katrina and her podcast!! So excited for this season!! She offers such great unique business advice. After listening to each episode, I always take something away from it. Whether it’s a small tip or bigger strategy to help me grow personally or within my business! Listen to one episode and and you will want more!

The OG HMF ,

My favorite business podcast!

I love this podcast! Have been listening since the beginning and it just keeps getting better and better! I love how it’s small doses of actual real life helpful marketing and business advice for entrepreneurs. It’s like getting business coaching on the go and gives so much valuable content.

Brocandkp ,

Clear and concise business advice

Katrina’s style and substance are both so solid in these podcasts. Her pacing and easy-to-follow guidance make listening to the podcasts really enjoyable and informative. She clearly knows what she’s talking about and it comes through loud and clear. You feel that she really loves what she does and loves her clients.

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