81 episodes

A podcast designed especially for creative female entrepreneurs who want to launch, grow and scale their businesses. We serve up real tips and tools that ACTUALLY WORK in the modern digital marketing world. Ultimately, profitable business comes down to a few key components: business foundation (what you do and who you are as a business), organization (streamlined processes, systems, etc.) and killer marketing strategies. Katrina Aronson, an entrepreneur turned business and marketing strategy coach, is showing up every single week with short and sweet episodes about what is working or not working for her business and her clients. You are welcomed behind the curtain of other business strategies. Once a month, Katrina will welcome another entrepreneur onto the podcast for an interview to get their insights and business tips. Our goal is to give you some golden nuggets to implement in your business, always looking through the marketing lens. Katrina has owned businesses -- brick and mortar and online -- and understands the things that work and the strategies that fall flat. More importantly, Katrina understands why! Working with dozens (and dozens) of women one-on-one in her business coaching and in partnership, her knowledge runs deep. Katrina wants to share that with you so your business can thrive and grow smoothly.

Through The Marketing Lens Katrina Aronson

    • Business
    • 4.9 • 39 Ratings

A podcast designed especially for creative female entrepreneurs who want to launch, grow and scale their businesses. We serve up real tips and tools that ACTUALLY WORK in the modern digital marketing world. Ultimately, profitable business comes down to a few key components: business foundation (what you do and who you are as a business), organization (streamlined processes, systems, etc.) and killer marketing strategies. Katrina Aronson, an entrepreneur turned business and marketing strategy coach, is showing up every single week with short and sweet episodes about what is working or not working for her business and her clients. You are welcomed behind the curtain of other business strategies. Once a month, Katrina will welcome another entrepreneur onto the podcast for an interview to get their insights and business tips. Our goal is to give you some golden nuggets to implement in your business, always looking through the marketing lens. Katrina has owned businesses -- brick and mortar and online -- and understands the things that work and the strategies that fall flat. More importantly, Katrina understands why! Working with dozens (and dozens) of women one-on-one in her business coaching and in partnership, her knowledge runs deep. Katrina wants to share that with you so your business can thrive and grow smoothly.

    Seasons of Change: Embracing Your Journey in Business and Life

    Seasons of Change: Embracing Your Journey in Business and Life

    About Today’s Episode:
    In today’s episode, we dive deep into the metaphorical seasons of both life and business, highlighting the unique journey female entrepreneurs face. From the fresh blossoms of spring, symbolizing the launch and early growth of a small business, to the reflective quiet of winter, where we pause and strategize for what's next, every season plays a crucial role in shaping a successful online business, service-based business, or consultancy. This discussion isn't just about business strategies; it's about understanding the interplay between our personal lives and our entrepreneurial endeavors, especially as female business owners navigating the complexities of motherhood and leadership.
    We explore the initial challenges of starting a business, the growth and expansion that follows, the maturation phase where innovation becomes key, and the importance of reflection and rejuvenation. For female entrepreneurs, these stages are intricately linked to personal growth, family life, and the balancing act of nurturing both a business and a household.
    Topics Discussed:
    Spring of Business: Launch and Early Growth StrategiesSummer of Growth: Scaling Your Business SustainablyAutumn of Maturation: Innovating and Optimizing Revenue StreamsWinter of Reflection: Planning and Rejuvenating for the Next CycleResources:
    CRM: DubsadoProject management: Monday.comWhat To Do Next:
    To keep the momentum going, we encourage you to engage with us further. Subscribe to our podcast for more insightful episodes, and leave us a review to help spread the word. Connect with us on social media to continue the conversation, and don’t hesitate to reach out via email with your thoughts, questions, or feedback.
    Call to Action: Subscribe and leave a review for TTMLShareable Episode Link: https://www.katrinaaronson.com/podcastEmail Address: admin@katrinaaronson.comJoin us on this journey through the marketing lens, as we explore the seasons of change that define both our personal paths and our paths as entrepreneurs. Whether you’re a budding entrepreneur, a seasoned small business owner, or somewhere in between, this episode is a reminder that every season, every challenge, and every triumph is a step toward growth and fulfillment.


    Links:
    Connect with Katrina on Instagram @katrinaaronson_consulting Book a FREE consultation with Katrina: www.katrinaaronson.com/book Email us at: admin@katrinaaronson.com Visit our website: www.katrinaaronson.com

    • 31 min
    Creating Consistent Content for Your Brand

    Creating Consistent Content for Your Brand

    About Today’s Episode:
    In today’s episode of TTML, your go-to podcast for female entrepreneurs on the rise, host Katrina Aronson, a seasoned marketing strategist, dives into the pivotal topic of creating consistent content for your brand. As we navigate the complexities of engaging the right audience and maintaining consistency without burnout, Katrina shares invaluable insights and strategies for restructuring and optimizing your content creation process. This episode is a goldmine for anyone looking to elevate their brand's content game in 2024, from small business owners and consultants to online business mavens and service-based entrepreneurs. Get ready to be empowered to stop planning and start executing with real, actionable steps.

    Topics Discussed:
    The Importance of Content: Unpacking why content is a crucial, cost-effective marketing strategy and how it compares to traditional marketing avenues.Beyond Social Media: Exploring diverse content platforms, from email marketing and blogs to YouTube and podcasts, and how to leverage them to attract, nurture, and convert your audience.Creating a Sustainable Content Strategy: Practical steps to show up for your audience without overwhelming yourself or your team, including identifying the right platforms and establishing a consistent posting schedule.Maximizing SEO: Integrating SEO into your content strategy to enhance visibility and drive traffic to your website.A Foolproof System for Content Creation: Katrina’s speed version of her proven content creation process that applies across industries and business stages, including tips on repurposing content and creating an interconnected content ecosystem.
    Resources Mentioned:
    Email Marketing Platforms: Explore cost-effective solutions for reaching your audience.SEO Tools and Tips: Enhance your website's visibility with strategic SEO practices.The Content Blueprint: https://www.katrinaaronson.com/tcbpurchase?lid=87
    What To Do Next:
    Stay Connected: Subscribe to TTML to never miss an episode filled with actionable marketing insights.Share the Love: Found value in today’s episode? Share it with a fellow female entrepreneur who could benefit from these strategies.Give Us a Shoutout: Loved today’s episode? Please leave us a 5-star review on your favorite podcast platform. Your support fuels our mission!Reach Out: Have questions, ideas, or want to join the conversation? Email us at admin@katrinaaronson.com.Call to Action: Don’t just dream about consistent content creation; make it a reality. Start implementing Katrina’s strategies today and watch your brand flourish. For more insights and personalized advice, sign up for our newsletter.
    Shareable Episode Link: https://www.katrinaaronson.com/podcast

    Thank you for tuning in!  Remember, it’s not just about creating content; it’s about creating content that resonates and converts.



    Links:
    Connect with Katrina on Instagram @katrinaaronson_consulting Book a FREE consultation with Katrina: www.katrinaaronson.com/book Email us at: admin@katrinaaronson.com Visit our website: www.katrinaaronson.com

    • 30 min
    Overcoming Imposter Syndrome: Real Talk for Female Business Owners

    Overcoming Imposter Syndrome: Real Talk for Female Business Owners

    About This Episode:  
    In today’s empowering episode, we're addressing a common yet rarely discussed challenge among entrepreneurs: Imposter Syndrome. Our host, Katrina Aronson, delves deep into this psychological pattern, exploring how even the most successful business owners, including famous figures like Maya Angelou, have faced this daunting obstacle. This episode isn't just about understanding Imposter Syndrome; it's about equipping you with practical, actionable tools to overcome it. Whether you're a budding consultant, a small business owner, or dreaming of starting your own service-based venture, these insights are tailored to help you break through self-doubt and thrive in your entrepreneurial journey.


    Topics Discussed:
    1. Understanding Imposter Syndrome: A dive into the psychological aspects and the importance of recognizing its roots in our fear responses.
    2. Continuous Education in Your Field: Tips for building confidence through knowledge, including leveraging resources like podcasts and books.
    3. Personal Growth and Confidence Building: Exploring various methods like meditation, journal writing, and intentional socializing for boosting self-esteem and mental health.


    Resources Mentioned:
    1. KPMG Research study: https://info.kpmg.us/news-perspectives/people-culture/kpmg-study-finds-most-female-executives-experience-imposter-syndrome.html



    What To Do Next:
    - Take Action: If this episode resonated with you, start by exploring one of the mentioned tools and integrate it into your daily routine. 
    - Connect and Share: Love this episode? Share it with a fellow female entrepreneur or someone starting their business journey. Your support by sharing and reviewing helps us reach and inspire more listeners like you.
    - Stay Updated: Don't miss out on future insights. Subscribe to Through The Marketing Lens and stay tuned for more episodes that empower your entrepreneurial journey.
    - Get in Touch: Have thoughts or questions about this episode? We'd love to hear from you! Reach out to us at [Your Email Address] & a link to book a consult call: https://www.katrinaaronson.com/book 


    Ready to take the next step? : Access The Content Blueprint: https://www.katrinaaronson.com/contentblueprint

    Remember, overcoming Imposter Syndrome is a journey, and you're not alone in it. 



    Links:
    Connect with Katrina on Instagram @katrinaaronson_consulting Book a FREE consultation with Katrina: www.katrinaaronson.com/book Email us at: admin@katrinaaronson.com Visit our website: www.katrinaaronson.com

    • 27 min
    Encore Episode: The Legal Guide to Your Business with Berkley Sweetapple

    Encore Episode: The Legal Guide to Your Business with Berkley Sweetapple

    We are bringing back an encore episode all about the world of legal issues within your business with our guest, Berkley Sweetapple.
    Most business owners would agree that making sure their business is legally protected is a high priority but it's another story actually getting to that point. It’s one of the topics that many of us would like to avoid, but it can cost you in the future.
    The information in this episode will help you to make sure you and your business are protected! Regardless of where you're at in your biz, this episode has some super valuable legal information you won't want to miss!
    Don’t believe me? Listen to the episode to find out what Berkley has to say about the common legal mistakes she sees small business owners make all the time.


    In this episode of Through The Marketing Lens, you will hear:
    What prevents us from seeking legal help with our businesses when we're first starting outWhy law and the legal side of your business can feel so intimidating or overwhelmingCommon legal problems Berkley sees with entrepreneurs and small businessesThe potentially super expensive consequences of waiting to invest in the legal support

    So if you’re on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with the legal side of business, you’ll thank me later.


    Visit Berkley's Website and view her contract templates!
    Connect with Berkley on Instagram, @berkleysweetapple.
    Links:
    Connect with Katrina on Instagram @katrinaaronson_consulting Book a FREE consultation with Katrina: www.katrinaaronson.com/book Email us at: admin@katrinaaronson.com Visit our website: www.katrinaaronson.com

    • 22 min
    The power of listening to yourself and prioritizing your own peace

    The power of listening to yourself and prioritizing your own peace

    This is not the typical weekly episode… but it’s a REAL one. Something I wish I would have been told years ago. 
    We don’t have to do it ALL at the cost of our peace and sanity, sometimes the ball drops on the less important things. 

    We have to learn it’s okay to choose ourselves and listen to our intuition, instead of just putting our head down and pushing through things while the rest of our life suffers.
    In this episode of Through The Marketing Lens, you will hear:
    Why I decided to “not record” this weekFollowing my intuition and working smarterMy biggest tip to apply in today’s hustle cultureThis episode is short and sweet, under 5 min long but it’s packed with a powerful lesson that is one of my core values! You won’t regret listening to this one.
    Links:
    Connect with Katrina on Instagram @katrinaaronson_consulting Book a FREE consultation with Katrina: www.katrinaaronson.com/book Email us at: admin@katrinaaronson.com Visit our website: www.katrinaaronson.com

    • 4 min
    Planning for your year: Success Strategy

    Planning for your year: Success Strategy

    There never seems to be enough time to get everything done, and it’s so easy to get wrapped up in constant hustle mode. If you are in a season of significant hustle and running out of time at every turn, this episode will help you a lot.

    This episode is the CORE of getting out of that hustle mode. You need to plan your year to STOP being in total reaction mode all the time. Getting out of that STARTS (does not end, but starts) with actually having a revenue plan, and from that plan, you get to build out the entire year. 


    This exercise is life-changing and worth every moment you spend here, so give it your FULL focus. It took me about eight years to figure out this, and I will break it down in 20 minutes. 


    I know, I know. That sounds too good to be true. But, indeed, you don’t have to learn the hard way!


    Don’t believe me? Listen to the episode to find out the exercise I use personally. It changed my life and helped me to plan for the goals I want to achieve!


    In this episode of Through The Marketing Lens, you will hear:
    The life-changing exercise to get out of the constant hustle modeHow to determine your three main offersThree questions to determine the output required for your goalsHow to evaluate progress and adjust along the way

    So if you’re on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with constantly running out of time, you’ll thank me later.
    Links:
    Connect with Katrina on Instagram @katrinaaronson_consulting Book a FREE consultation with Katrina: www.katrinaaronson.com/book Email us at: admin@katrinaaronson.com Visit our website: www.katrinaaronson.com

    • 25 min

Customer Reviews

4.9 out of 5
39 Ratings

39 Ratings

MelissaBristowInteriors ,

Wealth of biz knowledge

I LOVE Katrina and her podcast!! So excited for this season!! She offers such great unique business advice. After listening to each episode, I always take something away from it. Whether it’s a small tip or bigger strategy to help me grow personally or within my business! Listen to one episode and and you will want more!

The OG HMF ,

My favorite business podcast!

I love this podcast! Have been listening since the beginning and it just keeps getting better and better! I love how it’s small doses of actual real life helpful marketing and business advice for entrepreneurs. It’s like getting business coaching on the go and gives so much valuable content.

Brocandkp ,

Clear and concise business advice

Katrina’s style and substance are both so solid in these podcasts. Her pacing and easy-to-follow guidance make listening to the podcasts really enjoyable and informative. She clearly knows what she’s talking about and it comes through loud and clear. You feel that she really loves what she does and loves her clients.

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