44 episodes

A podcast designed especially for creative female entrepreneurs who want to launch, grow and scale their businesses. We serve up real tips and tools that ACTUALLY WORK in the modern digital marketing world. Ultimately, profitable business comes down to a few key components: business foundation (what you do and who you are as a business), organization (streamlined processes, systems, etc.) and killer marketing strategies. Katrina Aronson, an entrepreneur turned business and marketing strategy coach, is showing up every single week with short and sweet episodes about what is working or not working for her business and her clients. You are welcomed behind the curtain of other business strategies. Once a month, Katrina will welcome another entrepreneur onto the podcast for an interview to get their insights and business tips. Our goal is to give you some golden nuggets to implement in your business, always looking through the marketing lens. Katrina has owned businesses -- brick and mortar and online -- and understands the things that work and the strategies that fall flat. More importantly, Katrina understands why! Working with dozens (and dozens) of women one-on-one in her business coaching and in partnership, her knowledge runs deep. Katrina wants to share that with you so your business can thrive and grow smoothly.

Through The Marketing Lens Katrina Aronson

    • Business
    • 4.9 • 37 Ratings

A podcast designed especially for creative female entrepreneurs who want to launch, grow and scale their businesses. We serve up real tips and tools that ACTUALLY WORK in the modern digital marketing world. Ultimately, profitable business comes down to a few key components: business foundation (what you do and who you are as a business), organization (streamlined processes, systems, etc.) and killer marketing strategies. Katrina Aronson, an entrepreneur turned business and marketing strategy coach, is showing up every single week with short and sweet episodes about what is working or not working for her business and her clients. You are welcomed behind the curtain of other business strategies. Once a month, Katrina will welcome another entrepreneur onto the podcast for an interview to get their insights and business tips. Our goal is to give you some golden nuggets to implement in your business, always looking through the marketing lens. Katrina has owned businesses -- brick and mortar and online -- and understands the things that work and the strategies that fall flat. More importantly, Katrina understands why! Working with dozens (and dozens) of women one-on-one in her business coaching and in partnership, her knowledge runs deep. Katrina wants to share that with you so your business can thrive and grow smoothly.

    The Best Way To Distribute Your Content

    The Best Way To Distribute Your Content

    This week on Through The Marketing Lens, we are discussing the best platforms to be using to reach even more of your ideal audience. If you're among the many business owners I see spending the majority of their marketing energy on social media, this episode is for you. The truth is, other platforms do a much better job of getting your content in front of new eyes than Facebook or Instagram do. 

    In this episode, I'm giving you the details on the hierarchy of content platforms, ranked in order of how much control over your content you have and the impact that kind of content has on subscribers. We're going over:
    The number one platform to use and why it's been at the top for decadesHow to tailor which platforms you show up on to your specific business typeRe-evaluating what kind of content makes most sense to market your businessWhy the most popular social media platforms are near the bottom of the listAction steps you can take right now in order to start improving your marketing strategy and showing up on the platforms that will get you the best results
    Sign up for our weekly email list by clicking here!

    Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

    • 12 min
    Selling Through Instagram Stories with Jenny Melrose

    Selling Through Instagram Stories with Jenny Melrose

    For our last episode of 2021, we're talking to the wonderful Jenny Melrose all about Instagram and improving your social media marketing strategy. Jenny is a content marketing and business strategist who helps entrepreneurs better understand their messaging and unique position in the online space. 

    Jenny is taking us through her best tips for showing up on your Instagram Stories authentically and using Stories to sell effectively and grow your business.
    We are talking about:
    Why Instagram is Jenny's social media of choiceGetting crystal clear on your ideal audience, what kind of content you create and WHY you make that contentSetting yourself up as an expert on your profile so your audience keeps coming back to learn more from youTips for showing up on Stories and getting into your audience's DMs without feeling "spammy"How to use the data in your insights to improve your strategy
    Click here to get Jenny's Instagram Engagement Guide or you can reach out to her directly on Instagram to learn more and ask questions.


    Sign up for our weekly email list by clicking here!

    • 28 min
    Genius Shift In Your Marketing For More Visibility

    Genius Shift In Your Marketing For More Visibility

    On this bonus holiday episode of Through The Marketing Lens, we are diving into one shift you can make in your marketing that will have an incredible impact for your business. Now more than ever before, consumers want to know and trust the brands that they buy from. 

    Whether you're a product or service based business, this one genius change to increase trust with your audience will absolutely transform your marketing.


    We’re discussing:
    Current marketing trends and what consumers are looking for right nowHow to create visibility for your brand that will actually convert to salesWhy TRUST is the most important factor to consumers and the best way to build trust with your audienceMindset shifts and other tips to help you feel like the expert you probably already areHow to change your messaging throughout all of your marketing to reflect this shiftInterested in hearing more about this? I have SO MUCH more to share with you! Join us for a FREE LIVE WORKSHOP all about improving your marketing, on Thursday, January 6, 2022 at 5pm EST. Sign up now to save your spot! You DON'T want to miss this! Learn more at katrinaaronson.com/magneticmarketing


    Sign up for our weekly email list by clicking here!

    Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

    • 24 min
    Why Asking A Partner Can Help Your Business

    Why Asking A Partner Can Help Your Business

    On this week’s episode of Through The Marketing Lens, we are discussing the difficulties in asking for help and the massive invisible workload that’s placed on women. Year round, but especially during the holiday season, moms are expected to take care of SO MUCH behind the scenes. 

    I want to take you all through a recent situation with my partner that helped me to realize just how impactful and important accepting support can be.
    We’re discussing:
    All of the sometimes invisible work women and mothers do behind the scenes to keep everything running smoothlyThe pressure to take care of everything perfectly and the guilt we feel at the inevitable slip-upA recent story from my life that exemplifies the importance of asking for helpTaking a step back, allowing others to support you, and NOT micro-managing after handing things overHow this is instrumental to not burning out and keeping your business going strong
    Sign up for our weekly email list by clicking here!

    Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

    • 15 min
    How To Raise Your Prices

    How To Raise Your Prices

    This week on Through The Marketing Lens, we are diving into the topic of raising your prices! This is a struggle that comes up for every entrepreneur at some point, because raising your rates is a great way to scale your business. 
     
    Today I'll be taking you through some common mindset blocks around this and giving you some practical tips for how to go about it.

    We're talking about:
    When to raise your rates as a service provider and how this also applies to product-based businessesThe subjectivity of valueUsing lower-price offers as a way to retain clientsHow to assess the value you bring to the table and positioning your brand accordinglyMindset blocks around raising prices

    Sign up for our weekly email list by clicking here!

    Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

    • 16 min
    How the Enneagram and Business Growth Go Together: Interview Episode

    How the Enneagram and Business Growth Go Together: Interview Episode

    In this week’s episode, we’re speaking with the amazing Karissa Harrison about the world of the Enneagram and how knowing your “type” can truly help to jump start your personal development. While the Enneagram is often thought of as another personality quiz, it can help you gain huge insight into your deepest underlying fears, motivations, and desires. 


    We talk about:
    The nine Enneagram types and origin of this theoryKarissa’s recommendations for figuring out your type (and why you might want to be skeptical of free tests online!)Using the knowledge of your Enneagram type to customize your own personal growth planYour core fears and desires and how these drive your behavior, thinking patterns, and interactionsDifferent subtypes and wings which add dimension and nuance to your individual type and can help you gain an even deeper understanding of yourselfKarissa’s story and how she got started with Enneagrams

    The Enneagram is such an amazing tool that you can use to kickstart your personal development. There’s so much knowledge to gain when we more deeply understand ourselves and why we do the things we do. 


    If you want to learn more from Karissa, check out her instagram, @karissaharrison, or get her free Enneagram guide to help you discover your type here. You can also find out more on her website at karissaharrison.com.


    Sign up for our weekly email list by clicking here!

    Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

    • 49 min

Customer Reviews

4.9 out of 5
37 Ratings

37 Ratings

Katiewiththewords ,

So packed with actionable, helpful content

Katrina delivers in each episode! I love that she keeps it short, sweet and packing with info I can apply TODAY.

megan@podcastingyou ,

Amazing Content!

Katrina does such a good job covering a variety of topics. The show is filled with beautiful insights and wit. Her guests offer awesome advice as well. I would recommend this show to anyone looking to be inspired!

No Make Up ,

Full of SO MANY ACTIONABLE tips! ⭐️⭐️⭐️⭐️⭐️

Every episode is immediately applicable! If you want a podcast to help you grow your biz, you’ve found it here!

Top Podcasts In Business

Ramsey Network
Andy Frisella #100to0
Tim Ferriss: Bestselling Author, Human Guinea Pig
BiggerPockets
Jocko DEFCOR Network
NPR