81 episodes

A podcast designed especially for creative female entrepreneurs who want to launch, grow and scale their businesses. We serve up real tips and tools that ACTUALLY WORK in the modern digital marketing world. Ultimately, profitable business comes down to a few key components: business foundation (what you do and who you are as a business), organization (streamlined processes, systems, etc.) and killer marketing strategies. Katrina Aronson, an entrepreneur turned business and marketing strategy coach, is showing up every single week with short and sweet episodes about what is working or not working for her business and her clients. You are welcomed behind the curtain of other business strategies. Once a month, Katrina will welcome another entrepreneur onto the podcast for an interview to get their insights and business tips. Our goal is to give you some golden nuggets to implement in your business, always looking through the marketing lens. Katrina has owned businesses -- brick and mortar and online -- and understands the things that work and the strategies that fall flat. More importantly, Katrina understands why! Working with dozens (and dozens) of women one-on-one in her business coaching and in partnership, her knowledge runs deep. Katrina wants to share that with you so your business can thrive and grow smoothly.

Through The Marketing Lens Katrina Aronson

    • Business
    • 4.9 • 39 Ratings

A podcast designed especially for creative female entrepreneurs who want to launch, grow and scale their businesses. We serve up real tips and tools that ACTUALLY WORK in the modern digital marketing world. Ultimately, profitable business comes down to a few key components: business foundation (what you do and who you are as a business), organization (streamlined processes, systems, etc.) and killer marketing strategies. Katrina Aronson, an entrepreneur turned business and marketing strategy coach, is showing up every single week with short and sweet episodes about what is working or not working for her business and her clients. You are welcomed behind the curtain of other business strategies. Once a month, Katrina will welcome another entrepreneur onto the podcast for an interview to get their insights and business tips. Our goal is to give you some golden nuggets to implement in your business, always looking through the marketing lens. Katrina has owned businesses -- brick and mortar and online -- and understands the things that work and the strategies that fall flat. More importantly, Katrina understands why! Working with dozens (and dozens) of women one-on-one in her business coaching and in partnership, her knowledge runs deep. Katrina wants to share that with you so your business can thrive and grow smoothly.

    Seasons of Change: Embracing Your Journey in Business and Life

    Seasons of Change: Embracing Your Journey in Business and Life

    About Today’s Episode:In today’s episode, we dive deep into the metaphorical seasons of both life and business, highlighting the unique journey female entrepreneurs face. From the fresh blossoms of spring, symbolizing the launch and early growth of a small business, to the reflective quiet of winter, where we pause and strategize for what's next, every season plays a crucial role in shaping a successful online business, service-based business, or consultancy. This discussion isn't just about ...

    • 31 min
    Creating Consistent Content for Your Brand

    Creating Consistent Content for Your Brand

    About Today’s Episode:In today’s episode of TTML, your go-to podcast for female entrepreneurs on the rise, host Katrina Aronson, a seasoned marketing strategist, dives into the pivotal topic of creating consistent content for your brand. As we navigate the complexities of engaging the right audience and maintaining consistency without burnout, Katrina shares invaluable insights and strategies for restructuring and optimizing your content creation process. This episode is a goldmine for anyone...

    • 30 min
    Overcoming Imposter Syndrome: Real Talk for Female Business Owners

    Overcoming Imposter Syndrome: Real Talk for Female Business Owners

    About This Episode: In today’s empowering episode, we're addressing a common yet rarely discussed challenge among entrepreneurs: Imposter Syndrome. Our host, Katrina Aronson, delves deep into this psychological pattern, exploring how even the most successful business owners, including famous figures like Maya Angelou, have faced this daunting obstacle. This episode isn't just about understanding Imposter Syndrome; it's about equipping you with practical, actionable tools to overcome it....

    • 27 min
    Encore Episode: The Legal Guide to Your Business with Berkley Sweetapple

    Encore Episode: The Legal Guide to Your Business with Berkley Sweetapple

    We are bringing back an encore episode all about the world of legal issues within your business with our guest, Berkley Sweetapple.Most business owners would agree that making sure their business is legally protected is a high priority but it's another story actually getting to that point. It’s one of the topics that many of us would like to avoid, but it can cost you in the future.The information in this episode will help you to make sure you and your business are protected! Regardless of wh...

    • 22 min
    The power of listening to yourself and prioritizing your own peace

    The power of listening to yourself and prioritizing your own peace

    This is not the typical weekly episode… but it’s a REAL one. Something I wish I would have been told years ago. We don’t have to do it ALL at the cost of our peace and sanity, sometimes the ball drops on the less important things. We have to learn it’s okay to choose ourselves and listen to our intuition, instead of just putting our head down and pushing through things while the rest of our life suffers.In this episode of Through The Marketing Lens, you will hear:Why I decided to “n...

    • 4 min
    Planning for your year: Success Strategy

    Planning for your year: Success Strategy

    There never seems to be enough time to get everything done, and it’s so easy to get wrapped up in constant hustle mode. If you are in a season of significant hustle and running out of time at every turn, this episode will help you a lot.This episode is the CORE of getting out of that hustle mode. You need to plan your year to STOP being in total reaction mode all the time. Getting out of that STARTS (does not end, but starts) with actually having a revenue plan, and from that plan, you get to...

    • 25 min

Customer Reviews

4.9 out of 5
39 Ratings

39 Ratings

MelissaBristowInteriors ,

Wealth of biz knowledge

I LOVE Katrina and her podcast!! So excited for this season!! She offers such great unique business advice. After listening to each episode, I always take something away from it. Whether it’s a small tip or bigger strategy to help me grow personally or within my business! Listen to one episode and and you will want more!

The OG HMF ,

My favorite business podcast!

I love this podcast! Have been listening since the beginning and it just keeps getting better and better! I love how it’s small doses of actual real life helpful marketing and business advice for entrepreneurs. It’s like getting business coaching on the go and gives so much valuable content.

Brocandkp ,

Clear and concise business advice

Katrina’s style and substance are both so solid in these podcasts. Her pacing and easy-to-follow guidance make listening to the podcasts really enjoyable and informative. She clearly knows what she’s talking about and it comes through loud and clear. You feel that she really loves what she does and loves her clients.

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