19 episodes

Through Your Looking Glass is a podcast run by Lucid - a company that bridges the divide between global questions and human answers. The platform drives insights and creates revenue for hundreds of global businesses. And this podcast explores the concept of ResTech - the intersection of research and technology. We interview, dig in and talk about the heaviest hitting topics within the industry. Guests include industry experts, customers, partners and internal subject matter experts.

Through Your Looking Glass Lucid

    • Business
    • 5.0 • 6 Ratings

Through Your Looking Glass is a podcast run by Lucid - a company that bridges the divide between global questions and human answers. The platform drives insights and creates revenue for hundreds of global businesses. And this podcast explores the concept of ResTech - the intersection of research and technology. We interview, dig in and talk about the heaviest hitting topics within the industry. Guests include industry experts, customers, partners and internal subject matter experts.

    Learning how having a mentor helps young people at the beginning of their professional journey with Charlene Adamah and Graham Idehen of Colour of Research

    Learning how having a mentor helps young people at the beginning of their professional journey with Charlene Adamah and Graham Idehen of Colour of Research

    Diversity and inclusion are two of the hottest topics in today's business world. But, many companies don't go beyond just talking about them. So, it is time for us to stop talking and start acting towards making the business world equally open for everyone.
    In this episode of Through Your Looking Glass, our host, Patrick Comer, chats with Charlene Adamah and Graham Idehen, the co-founders of Colour Of Research (CORe). Graham is also the Director of Customer Success at Lucid. 
    Charlene and Graham share the story behind Colour Of Research. They explain that Colour Of Research is an organization comprising like-minded individuals gathered around the same goal — to create more diversity. 
    They also touch upon their mentorship program and its impact on younger generations who are at the beginning of their professional journey. According to our guests, there's nothing more rewarding than helping others, and so, being part of Colour Of Research involves being a team player. 

    • 49 min
    The Power of Intent Data in the ResTech Industry - with Vignesh Krishnan of Research Defender

    The Power of Intent Data in the ResTech Industry - with Vignesh Krishnan of Research Defender

    In this episode of the Through Your Looking Glass podcast, we have a special guest here with us. One of the first employees at Lucid and currently an entrepreneur himself, Vignesh Krishnan. Vignesh was an invaluable part of our team at Lucid for more than eight years. Then, in 2018 he decided to pursue his own passion project, which we now know under the name Research Defender. 
    As Vignesh tells us in the episode, Research Defender does what its name suggests: it manages and prevents fraud in the industry. According to him, fraud has changed significantly over the years in the ResTech industry and is now more common than ever. That's why solutions like Research Defender hold tremendous value in ensuring data validity and giving customers control of their product. 
    Join our host Patrick Comer and Vignesh Krishnan as they discuss entrepreneurship, the ResTech scene in New Orleans, and why intent data is key to driving business growth. 

    • 38 min
    Powering Media Measurement Through AdTech and ResTech Cooperation – with Brenda Tuohig of The Trade Desk

    Powering Media Measurement Through AdTech and ResTech Cooperation – with Brenda Tuohig of The Trade Desk

    In the light of our recent partnership with The Trade Desk, we're so excited to have Brenda Tuohig on our show as we discuss the value of AdTech and ResTech working together. First, let's start by getting to know Brenda a little bit better. 
    She's the Senior Vice President of Global Data Partnerships at The Trade Desk, the fastest-growing demand-side platform in the industry. Before joining The Trade Desk, she was Vice President, Global Agency Partnerships at Oracle Data Cloud. Currently, in charge of overseeing all aspects of The Trade Desk's data partner ecosystem across targeting, measurement, CTV, identity, and retail partnerships, Brenda is the person to talk to when it comes to media buying. 
    In this episode, our host Patrick Comer talks to Kumar Doshi, the Senior Vice President of Marketing at Lucid, and Brenda about the power of AdTech and ResTech cooperation, how they're working together to improve advertising and media measurement, and what the future holds for advertisers on the internet.

    • 42 min
    Market researchers must focus on user experience with Rick Kelly of Fuel Cycle - Live at SampleCon

    Market researchers must focus on user experience with Rick Kelly of Fuel Cycle - Live at SampleCon

    In today's episode of the Through Your Looking Glass podcast, Rick Kelly, the Chief Product Officer at Fuel Cycle, joins our host Patrick Comer to discuss the past, present, and future of the ResTech Industry. Fuel Cycle is a Market Research Cloud, and as our guest states, it is developed to help companies maintain a constant connection to their prospects, customers, and users. 
    Patrick and Rick talk about the importance of market research, claiming that businesses didn't realize how significant market research could be for their growth. As everything revolves around exceptional customer experience, market researchers' work is more than valuable.
     The tech industry, alongside ResTech, has faced many challenges during the pandemic, but, as our guest states, even the pandemic didn't stop innovations.

    • 18 min
    Don't be afraid to move forward regardless of circumstances - with Katie Gross (Live at SampleCon)

    Don't be afraid to move forward regardless of circumstances - with Katie Gross (Live at SampleCon)

    In the latest episode of the Through Your Looking Glass podcast at SampleCon, Patrick Comer chats with Katie Gross about her experience as Chief Customer Officer at Suzy. Katie recently changed jobs and talks about the importance of being bold and chasing dreams regardless of circumstance.
    Katie shares her experience and thoughts on modern-day paneling and its challenges. She talks about the importance of building a healthy company culture and says that CEOs have the most responsibility. She thinks that people in charge should be motivated, experienced, and tightly connected in order to achieve success. 
    Tune in and hear this brief but inspiring interview and learn how important it is to have courage and a cheerful personality to successfully grow your career and business. Katie is an excellent example of an experienced specialist who knows how to have fun while the world changes.

    • 16 min
    The participant is the oil in our ecosystem - with Jamin Brazil of HubUX (Live at SampleCon)

    The participant is the oil in our ecosystem - with Jamin Brazil of HubUX (Live at SampleCon)

    Welcome to another short version of the Through Your Looking Glass podcast, recorded at SampleCon. It is our pleasure to present the powerhouse in the Sample Industry, Jamin Brazil. 
    Jamin is the Chairman at HubUX and the Host of the Happy Market Research podcast. In this episode he joins host, Patrick Comer, to share stories from his career.
     Jamin and Patrick  touch upon the impact COVID-19 had on the market research industry and discuss the future of the ResTech space. 

    • 13 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

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