Startup life is brutal.There are so many mistakes.Doing that in the call centre industry is even harder - it's an industry of tight margins, productivity and well-established competition.Join Jimmy Hosang, CEO and Co-Founder at SaaS Startup MOJO-CX©, and his Co-Host, and Senior Solutions Consultant, Paul Banks as they discuss everything from recent events, to SaaS Startup fails and wins, Technology, and contact centre myths and truths.
Rebranding and the Art of Expo's
This weeks episode sees us discussing the recent rebrand of The Modular Analytics Company to MOJO-CX© and some of the underlying reasons behind it.
We talk about unexpected complications for the rebrand as well as the positives to come out of all the hard work, and also cover our approach to exhibiting at the Call & Contact Centre Expo in November, and how we were able to ensure it was a success.
Lastly, I moan at Jimmy a LOT for not being regular enough recording episodes!!! (Apologies if you've been missing us!)
Creating a Value Prop!
Jimmy explores how and why he takes a different route to other businesses when building a business proposal, and as a result, drives a consistently high win-rate.
He talks through examples for insurance, risk and more, from an SME and Data Science angle, and tells it how it is, in true Jimmy style!
Qualifying to Win - Pitfalls and Hurdles of Early Sales Stages
Finally, we're back!
In this week's episode, Jimmy and Paul discuss the early stages of the SaaS funnel, from initial prospect through to Sales Qualification, and the dangers involved in getting it wrong.
From RevOps to ContentOps, the episode is packed with takeaways an considerations for others in the SaaS space, as well as a discussion on how TMAC faced challenges in terms of 'boiling the ocean' with a product that could work well with almost any industry, and most role profiles within those contact centres.
SME knowledge proves to be key!
Fixing the Funnel - CRM Management & Line of Sight
In this episode, we carry on from episode 14 - where we talked about the business cash flow, and all the issues we'd found with it... into how we 'fixed' the funnel.
Paul talks about how that looked as the sole SDR/AE working in full stack enterprise sales for the first time, and Jimmy looks at it from the view of a founder who could see where it needed to go, but not how to get there directly.
Shout out to Pipedrive for our CRM platform, and Blackfoot CyberSecurity, who helped hugely with Due diligence processes!
Startup Cashflow.... The bits you don't hear!
A frank discussion (as ever) with Jimmy on life in a startup.
Today's show focuses directly on cash (or the lack thereof, at times) in a small business, as well as what are the lessons to be learned there?
Jimmy talks through some of his mistakes, and how the business learned the hard way at times!
Lots to take away from this episode, and the followup episode on making the pipeline more controllable and predictable coming in 2 weeks whilst Paul gets married!
SaaS Startups - Product Market fit
Jimmy walks through his vies on why product market fit is essential for any new startup, especially in the tech space - but also having the SME knowledge to guide that.
He discusses the path he took with TMAC, and the consideration that bootstrapping may have been the wrong path, based on the experience and knowledge of the initial founding team - would he have gotten more financial acceleration by going out to investment before actually landing a client?
Hopefully, this is a very useful conversation for anyone out there considering starting a new business, or in the early stages - we'd love to hear your thoughts!