Simple Secrets w/ Chris Allen Simple Secrets, LLC | The Profit+Growth Consultancy

Do you remember the scene in Raising Arizona where Glen tells a joke, then calls it a “way-homer?” He said it’s because you only get it on the way home.



I didn’t appreciate the brilliance in this quote at first, but it stayed with me. I now put it right up there among the all-time greats.



People mentioned in this episode:



Robert Brault



Books and other resources mentioned in this episode:



Raising ArizonaGood To Great: Why Some Companies Make The Leap… and Others Don’t



Six things about Simple Secrets and its founder, Chris Allen:



Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.



Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.



Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.



In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.



For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).



When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.



Don't forget your FREE GIFTS!



If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...



SimpleSecrets.com

Mr. Caples was an iconic advertising figure from the 1920s (pre-Mad Men) who pioneered many direct marketing methods.



Today, the highest honor you can garner in Direct Marketing is called "The Caples Award."



His book, Scientific Advertising, is as relevant today as it was when he published it.



Why? Because people are the same.



That’s why a Bible story is just an interesting or enlightening as it was two thousand years ago.



Our surroundings are certainly different, but our human nature is the same.



Just as it will be two thousand years from now.



People mentioned in this episode:



John Caples



Books and other resources mentioned in this episode:



Mad MenScientific AdvertisingThe Bible



Six things about Simple Secrets and its founder, Chris Allen:



Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.



Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.



Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.



In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.



For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).



When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.



Don't forget your FREE GIFTS!



If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...



SimpleSecrets.com

For my money, David Lee Roth is the greatest frontman in the history of Rock and Roll.



I didn’t say “singer” -- there’s a huge difference, so don’t even start.



He's also come up with more than his share of keen insights over the years.



This one has always stuck with me since I heard him say it back in 1986.



People mentioned in this episode:



David Lee Roth



Books and other resources mentioned in this episode:



Rat Race



Six things about Simple Secrets and its founder, Chris Allen:



Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.



Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.



Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.



In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.



For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).



When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.



Don't forget your FREE GIFTS!



If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...



SimpleSecrets.com

I’ve always enjoyed the Nightingale-Conant personal development courses.



I remember when you’d get the big binder with all the cassettes in it.



This quote is from The Strangest Secret, written and narrated by Earl Nightingale himself in 1956.



Emerson probably beat him to it, though, when he wrote...



“A man is what he thinks about all day long.”



But I like the transformational optimism in Mr. Nightingale’s version best.



People mentioned in this episode:



Earl NightingaleRalph Waldo Emerson



Books and other resources mentioned in this episode:



The Strangest SecretNightingale-Conant



Six things about Simple Secrets and its founder, Chris Allen:



Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.



Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.



Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.



In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.



For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).



When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.



Don't forget your FREE GIFTS!



If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...



SimpleSecrets.com

Yes, tomorrow is promised to no one.



So make today the day you begin to turn it all around.



People mentioned in this episode:



George Eliot (pen name of Mary Ann Evans)



Books and other resources mentioned in this episode:



None today.



Six things about Simple Secrets and its founder, Chris Allen:



Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.



Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.



Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.



In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.



For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).



When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.



Don't forget your FREE GIFTS!



If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...



SimpleSecrets.com

Mr. Ziglar was truly one of the greats.



Even after his passing, I think this man continues to touch more lives and help more people in a day than most of us – myself included – do in a lifetime.



People mentioned in this episode:



Zig Ziglar



Books and other resources mentioned in this episode:



Leave It to Beaver



Six things about Simple Secrets and its founder, Chris Allen:



Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.



Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.



Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.



In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.



For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).



When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.



Don't forget your FREE GIFTS!



If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...



SimpleSecrets.com