29 min
Thumbnails Are Part of a Video Marketing Strategy Video Marketing 2.0
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- Business
The thumbnail that you use to showcase your video is important 'real estate'. And it should have an effective and well thought out plan for implementation in order to fully realize the potential of the marketing video investment. It's not enough to 'throw' just any thumbnail on your website or YouTube. As a marketer, you should be looking to understand what visual trigger will entice a viewer to actually click on the 'play' button and watch the video.
On this podcast, hosts Joel Goobich and Brendan Carty invite Chase McMichael, CEO of Infinigraph, to get 'granular' and explain the importance of video thumbnail strategy in getting the biggest return for your video marketing budget.
The thumbnail that you use to showcase your video is important 'real estate'. And it should have an effective and well thought out plan for implementation in order to fully realize the potential of the marketing video investment. It's not enough to 'throw' just any thumbnail on your website or YouTube. As a marketer, you should be looking to understand what visual trigger will entice a viewer to actually click on the 'play' button and watch the video.
On this podcast, hosts Joel Goobich and Brendan Carty invite Chase McMichael, CEO of Infinigraph, to get 'granular' and explain the importance of video thumbnail strategy in getting the biggest return for your video marketing budget.
29 min