48 min
Tightening the Belt on Digital, and Other Budget Trends #Hashtags, The Gartner Marketing & Communications Podcast
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- Marketing
Marketing budgets face a surprising reduction in digital spend — including mounting pressure to cut martech. CMOs’ investment priorities need to shift in new and sometimes counterintuitive ways. Today, we talk trends and read the tea leaves on Gartner’s 2023 CMO Spend and Strategy Survey.
Marketing budgets face a surprising reduction in digital spend — including mounting pressure to cut martech. CMOs’ investment priorities need to shift in new and sometimes counterintuitive ways. Today, we talk trends and read the tea leaves on Gartner’s 2023 CMO Spend and Strategy Survey.
48 min