30 min

TikTok for Video | Can Brands Achieve Quality Campaign Performance with Video‪?‬ Authentic Ad Matters

    • Marketing

Video is almost synonymous with advertising today. The growth of CTV and OTT is accelerating, while platforms like TikTok mean the next generation of consumers are living and breathing video. But while video is everywhere, there’s still a lot of uncertainty around how brands can maximize its value.

In episode four of Authentic Ad Matters, TikTok’s Stuart Flint, EMEA Commercial Lead, and DV’s Nick Reid, SVP and Managing Director, EMEA, will bust the myths around video, with a particular focus on quality, measurement, safety, transparency and the latest industry innovations.

Video is almost synonymous with advertising today. The growth of CTV and OTT is accelerating, while platforms like TikTok mean the next generation of consumers are living and breathing video. But while video is everywhere, there’s still a lot of uncertainty around how brands can maximize its value.

In episode four of Authentic Ad Matters, TikTok’s Stuart Flint, EMEA Commercial Lead, and DV’s Nick Reid, SVP and Managing Director, EMEA, will bust the myths around video, with a particular focus on quality, measurement, safety, transparency and the latest industry innovations.

30 min