17 min
TikTokShop, Thoughts? Nick & Jené
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- Business
TikTok has rolled out in-app shopping just as Instagram has shuttered its in-app shopping. What does the path forward look like for commerce and entertainment? And is TikTok better positioned to leverage commerce and content better than Instagram did.
_____________Merch________
https://113079-2.myshopify.com/discount/burning%2520the%2520bridge%2520to%2520light%2520the%2520way
_____________Follow us elsewhere_____
https://linkpop.com/nickandjene
_____________More from us____________
License to License: A deep dive on consumer products licensing: https://www.youtube.com/watch?v=EO8LP9Y8kKc
Marketing in this Market: Jené's deep dive into the three marketing trends to implement in 2023: https://www.youtube.com/watch?v=z2r-1ttGRDw
Brand Extensions: A Horizontal Vertical: https://www.youtube.com/watch?v=WUcqD1h3tjY
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Support this podcast: https://podcasters.spotify.com/pod/show/nickandjene/support
TikTok has rolled out in-app shopping just as Instagram has shuttered its in-app shopping. What does the path forward look like for commerce and entertainment? And is TikTok better positioned to leverage commerce and content better than Instagram did.
_____________Merch________
https://113079-2.myshopify.com/discount/burning%2520the%2520bridge%2520to%2520light%2520the%2520way
_____________Follow us elsewhere_____
https://linkpop.com/nickandjene
_____________More from us____________
License to License: A deep dive on consumer products licensing: https://www.youtube.com/watch?v=EO8LP9Y8kKc
Marketing in this Market: Jené's deep dive into the three marketing trends to implement in 2023: https://www.youtube.com/watch?v=z2r-1ttGRDw
Brand Extensions: A Horizontal Vertical: https://www.youtube.com/watch?v=WUcqD1h3tjY
---
Support this podcast: https://podcasters.spotify.com/pod/show/nickandjene/support
17 min