Time For A Reset Marketing Podcast: Insights from Global Brand Leaders CvE - Marketing Consultancy

Ben Carter, Global Chief Customer and Marketing Officer at Carwow, unpacks the value of cross-channel measurement, data-driven decision-making, TV advertising, content marketing, the role of social media and organic reach. Ben also shares his experience at Carwow and the opportunities presented by the digital transformation of the car market. We also cover the importance of local knowledge, the role of AI in marketing, and the attributes of the future CMO.

“The changes that have been made by Google and Apple are both challenging and beneficial. They're challenging because they make it harder to understand what's happening in your marketing, but they're beneficial because they force us to get better.” Ben Carter
In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practice Lead at CvE Consultancy, connects with Ben Carter, Global Chief Customer and Marketing Officer at Carwow, a leading retailer of new and used cars.
Join them as they discuss:
Ben’s marketing reset: The importance of cross-channel measurement in marketing in the face of the cookies' demiseScaling challenges for startups and small companies and the importance of a granular view of marketing performanceThe impact of changes made by Google and Apple on marketing strategiesData-driven decisions and understanding the full funnel effect of marketing channelsMeasuring Marketing performance with attribution models and customer surveysThe importance of content marketing and the use of social media channelsThe role of AI in marketingA look at the toolkit of tomorrow’s CMOAt Carwow, Ben is tasked with revolutionising how consumers buy and sell cars. Prior to joining Carwow in October 2022, he worked in executive marketing roles for several of the UK’s biggest digital businesses, including Purplebricks, Just Eat, and Betfair, to drive growth, build their brands, and accelerate their digital transformation. He is also Chair of the Lily Foundation, a charity dedicated to raising awareness and finding a cure for mitochondrial disease, and the Director of Women in Football.
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Our guest Caroline Harrison, Director and Head of Digital Marketing at HSBC UK.  shares her views on:
Caroline’s marketing reset: Simplify marketing jargon for more effective communicationPivoting marketing from a cost centre to a revenue enginePrioritising tasks for greater efficiency and effectivenessThe relationship between performance and brand marketingThe role of measurement and attribution in driving informed decisionsRight housing: The fine balance between in-house and outsourced marketing activitiesPeople who know Caroline professionally use brave, disruptive, dedicated, and passionate to describe her. She is fearless in asking the right questions and challenging the status quo. As a consummate digital marketer, she ensures that tangible and measurable results underpin digital performance. 
Caroline provides authentic leadership and creates an environment of openness and trust. Her knowledge of digital marketing enables her to support both the vision and the day-to-day details. However, her passion for innovation and driving change is particularly inspiring. Caroline’s 20+ year career in digital marketing cuts across global brands like American Express, Barclays Bank, and HSBC UK. 
The full transcript is available here.

You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.
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In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton, Global President at CvE Consultancy,  connects with Aparna Sundaresh, Global VP of Transformation at Unilever and Member of the Supervisory Board at Enviu.

You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.
Join them as they discuss:
Aparna’s marketing reset wish: Aligning purpose and profit in marketingThe need for brands to build authenticity, consistency, and commitment to their purpose to establish trust and credibility with consumers.The role of marketing technology and data in building e-commerce capabilitiesA shift in the buyer-seller relationship between CPGs and retailers and the role of retail mediaAn industry shift toward data-driven decision-makingConnecting upper and lower funnel activities to better understand data attributionAparna describes herself as a global citizen and C-Suite executive leader who believes that business can be a force for good. Her career is defined by creation and transformation while driving a commercial edge. She enjoys building brands, driving digital transformation, forging partnerships, and pioneering innovation. She has held C-suite positions at global and legacy brands like Unilever and  Lipton.

The full transcript is available here.
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In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy,  sits down with Nic Travis, Head of Digital Marketing at Lloyds Banking Group.

You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.
Join them as they discuss:
Nic’s marketing reset wish: A focus on measurementBuilding a robust measurement frameworkNic’s secret sauce for scaling and motivating online teamsThe intersection of brand and performance marketingThe evolving role of CMOsDriving personal growth with an endless loop of adaptability and staying curiousNic brings 20 years of experience across a broad spectrum of e-commerce areas, including marketing, data privacy, web design/development, UX, CRO, and analytics. He has a proven track record of delivering growth and works as Head of Digital Marketing at Lloyds Banking Group, the UK’s largest retail bank.

His role includes managing an agency and client hybrid team and supporting the effective delivery of a substantial marketing budget. Nic is tasked with delivering a cross-channel, multi-year digital marketing transformation covering Measurement, Adtech, Martech, Data Consent / Privacy, and Channel Optimisation. His previous roles include Head of Digital at MBNA and User Experience Manager at Claire’s Accessories.

The full transcript is available here. 
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In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy,  interviews Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies.

You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.
Join them as they discuss:
The shift from revenue-centric focused marketing to one that enriches customers' livesBalancing profit and purpose: prioritising customer well-beingThe role of marketing in brand storytelling and community connectionThe importance of data-driven marketing in measuring impact and driving decision-makingThe importance of contextually relevant advertising: bringing product marketing mindset to retailEvolution of the CMO role toward data-driven decisions, managerial influence, and personal growth.Francisco Bram is Vice President of Marketing and Customer Insights for Albertsons Companies. Francisco believes marketing should play a role in leading the discussion internally around prioritising customer well-being and  leads  the development and launch of “Sincerely Health”, a digital platform which has already netted over one million customers. 
Francisco has over fifteen years of experience growing brands, products, and customers across tech, health, and retail. Throughout his career, more than $5B in topline revenue has been directly attributed to his marketing efforts.
Francisco has been recognized twice as a top 100 product marketing influencer and three times as a top product marketing mentor. With a growth mindset that allows him to innovate, take risks, and push boundaries to achieve breakthrough results, Francisco believes that the only constant in life is change.
The full transcript is available here.
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In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy,  sits down with Lars Silberbauer, CMO of HMD Global, the holding company for Nokia Phones.

You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.
Join them as they discuss:
HMD Global: Using innovative tech to bring Nokia back to lifeThe role of sustainability in product developmentIntegrating brand and performance marketing with measurement modelsAccelerating ideation and product development with AITomorrow’s multidisciplinary CMO: Skilled in AI and culturally awareYes, but is it relevant today? Questioning past practices in marketingLars Silberbauer is considered one of the world’s leading thought leaders for all things marketing, digital, and social. His CV is jam-packed with leading digital marketing roles at global and legacy brands. Currently, he is the Chief Marketing Officer at HMD Global and Nokia Phones.  Lars has also been the Global Head of Brand, Marketing, and Digital at the Olympics  (IOC), the Senior Vice President of Viacom, a digital studio branch of MTV, and the Senior Global Director of Digital at The LEGO Group.
The full transcript is available here.
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