31 episodes

Time for marketing (time4marketing) is a podcast that invites the best speakers from marketing conferences from all around the world to sum up their most important points from their presentations in 5 minutes. Get all the important marketing, growth hacking and sales conference talk in a podcast. We host people who speak about Facebook marketing, search engine optimization and backlink outreach, Facebook and Instagram advertising, but also strategic marketing, brand transformation, A/B testing and user experience testing. Our speakers were also professionals in Google Analytics, Google Ads advertising, content marketing, and direct buy advertising. Click the subscribe button and listen to this free marketing podcast! Topics discussed in this podcast may be similar to podcasts like Online marketing made easy by Amy Porterfield, Smart Passive Income and Ask Pat with Pat Glynn, Entrepreneur on fire with John Lee Dumas, Niche Pursuits with Spencer Haws, Social Triggers with Derek Halpern, Tropical MBA with Dan Andrews, Copyblogger FM by Rainmaker FM, The Empire Podcast with Justin & Joe, Entrepreneur Boost with Chris Guthrie, Superfast Business with James Shramko, Internet Business Master and Youpreneur with Chris Ducker.

Time for Marketing Peter Mesarec

    • Technology

Time for marketing (time4marketing) is a podcast that invites the best speakers from marketing conferences from all around the world to sum up their most important points from their presentations in 5 minutes. Get all the important marketing, growth hacking and sales conference talk in a podcast. We host people who speak about Facebook marketing, search engine optimization and backlink outreach, Facebook and Instagram advertising, but also strategic marketing, brand transformation, A/B testing and user experience testing. Our speakers were also professionals in Google Analytics, Google Ads advertising, content marketing, and direct buy advertising. Click the subscribe button and listen to this free marketing podcast! Topics discussed in this podcast may be similar to podcasts like Online marketing made easy by Amy Porterfield, Smart Passive Income and Ask Pat with Pat Glynn, Entrepreneur on fire with John Lee Dumas, Niche Pursuits with Spencer Haws, Social Triggers with Derek Halpern, Tropical MBA with Dan Andrews, Copyblogger FM by Rainmaker FM, The Empire Podcast with Justin & Joe, Entrepreneur Boost with Chris Guthrie, Superfast Business with James Shramko, Internet Business Master and Youpreneur with Chris Ducker.

    #31 - Mark Colgan - Building a lean, mean, lead generating machine with outbound prospecting

    #31 - Mark Colgan - Building a lean, mean, lead generating machine with outbound prospecting

    Mark (here on LinkedIn) talked at the DMSS 2019 and he is a professional outreacher. His presentation was called Building a lean, mean, lead generating machine with outbound prospecting. And he knows how to help others do it. He is the CRO at TaskDrive.
    We have his whole presentation here:

    Building a lean, mean, lead generating machine with outbound prospecting from Mark Colgan
     
    Here is the transcript of the talk we had:

    Mark Colgan: HubSpot is the biggest advocate of inbound marketing, yet they spent over 60% of their budget in the first few years on outbound. Really, the answer is that inbound alone doesn't work, and you need to support it with outbound prospecting or outbound marketing.
    Intro: This is Time For Marketing. The marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference.
    Peter: Hello, and welcome to the Time For Marketing podcast. The podcast that brings you marketing conference speakers from all around the world, and takes their presentations, smoosh it up into five minutes, and you have a small package of knowledge. My name is Peter, and I'll be your podcast host.
    If you would like to check out the previous episodes, timeformarketing.com, or you can also subscribe to our newsletter, and of course find all the links to the iTunes Google podcast, Stitcher, and every else places where you can listen, and review, and rate, and do all of the great things that you do with podcasts. Today with me is Mark Colgan. Mark is the chief revenue officer at TaskDrive. Mark, hello, and welcome to the podcast.
    Mark: Hey, Peter. Thank you very much for having me. I'm really looking forward to sharing the presentation.
    Peter: Thank you for being here. Mark, you are a chief revenue officer. What does that mean?
    Mark: Yes, that's a great question to start with. A chief revenue officer has a few different definitions, but in my understanding and interpretation, it's somebody who aligns the different departments within a business in order to achieve revenue. Those departments I look after at TaskDrive are marketing, sales, customer success, and product. I make sure there's no silos, and I make sure that our customer is first in terms of our priority. We do everything we can to increase the quality that the customer has with us, which helps us reduce churn, and also helps us increase new customers through the sales and marketing activities too.
    Peter: What is TaskDrive? What are you doing?
    Mark: Good question. TaskDrive is a service-based business. Our mission is to help b2b sales and marketing teams focus on high-value activities. We do that by offering an outsourced lead generation and data enrichment service. We help companies build new lists of prospects. We also help them enrich existing datas, then we also help companies that sell into enterprise with their account-based insights to helping them expand their reach and increasing their sales velocity by giving them a detailed view of the stakeholders within the decision making process.
    Peter: This was a complicated way to say you help companies with their prospects, with their leads, is that right?
    Mark: Yes, but it's not just leads because we help them-- A lot of companies are faced with the fact that they have a lot of data that they've amassed over the last few years which has gone fairly out of date, so we also help them with data enrichment. Yes, one of the use cases is lead generation for prospecting.
    Peter: Your presentation comes from the Digital Marketing Skillshare Conference that is organized every year in Bali. You were there this year. How was the conference?
    Mark: Yes, it was fantastic. A really great conference. They originally started out with an SEO focus but over the last few years, have broadened that out to other tracks. There's people talking about marketing, pay-per-click advertising, as well as e

    • 19 min
    #30 - Alexandra Tachalova - Smart Link Building how to stop following best practices and start getting links

    #30 - Alexandra Tachalova - Smart Link Building how to stop following best practices and start getting links

    Alexandra Tachalova (Linkedin or Twitter) is the organizer of the Digital Olympus conference and she does one thing in life. Generates backlinks. So if you want more backlinks, you should listen to what she has to say. This is her presentation from the DMSS 2019 in Bali, check out her presentation below.

    Smart link building how to stop following best practices and start getting links from Alexandra Tachalova
     
    Podcast transcript

    Alexandra Tachalova: So when I was the very first time doing link building, I spent the first three or four months painting those features and well, I believe I did notice one or two links.
    Peter: This is Time4Marketing, the marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference.
    Hello, and welcome to the Time4Marketing marketing podcast, the podcast that invites the best marketing conference speakers to come and sum up their presentations in five minutes. It's 2020 Happy New Year to everyone. My name is still Peter and I'll still be your host for this podcast episode. If you would like to know more what is going on on the podcast, you could visit the time4marketing.com website when you have forum where you could subscribe to our email newsletter or just subscribe to this podcast.
    If you want to talk to me, you can find me on my web page, seos.si. Enough about me. I hope you're having a wonderful new year. With me today is Alexandra Tachalova. Alex, hello and welcome.
    Alexandra: Hello, Peter. Thanks for having me. Such a pleasure and honor being here today.
    Peter: Alex, I'm very glad that you are here with us. Where are you located?
    Alexandra: I'm based in Saint Petersburg, which is not in Florida, but in Russia. Well, we are based on the same continent with you, not really far away from you.
    Peter: True, true. But Russia sounds very cold. Is it unbelievably cold right now?
    Alexandra: No, it's not unbelievably cold. We are going to have a Christmas and New Year without snow. Right now it’s +3 +4 five. Yes, just rainy.
    Peter: Alex, you are the founder of the Digital Olympus Conference. Tell us a bit more about the conference and tell us a bit more what you do in your everyday job life.
    Alexandra: Well, first of all, let's chat a little bit about the Digital Olympus Conference. That's going to happen on the sixth of April in Kraków, which is based in Poland. We have very, I think inspiring lineup. We have Aleyda Solis, Michal speakers, Lukasz Zelezny, Fernando Angulo, Leonardo Saroni from Booking, Judith 'deCabbit' and many, many other quite well-known experts. We are a very affordable conference because the cost, our POS is less than 100 that.
    That's more or less about this Olympus Conference and hope to see you guys maybe-- by the way, you don't even need to go to our conference. You could also join us online because we do a free live stream. Even if you can't come personally, then you have an option to join us just online. When talking about what I do besides Digital Olympus, I do link building. I have a quite small agency and it's just under the same brand, under Digital Olympus. Well, actually we built links mostly for B2B clients. That's what I think I know very well and that's my areas of expertise.
    That's the reason why I'm talking about link building quite a lot and write about link building covers intellectually. Did write a post for the MOZ Blog about the economics of link building. I highly recommend checking it out. Get tons of positive feedback. People were writing to me across different channels and they really love this stuff because not a lot of experts sharing it, the real cost of link building and why like different options cost different- costs differently. Yes, that's a good one, I think. Let me add one more thing about my personal life.
    If you go to any of my social media channels, you'll find me and my horse. I'm rea

    • 21 min
    #29 Rebecca Hugo - 6 Findings from Testing the World's Leading Checkout Flows

    #29 Rebecca Hugo - 6 Findings from Testing the World's Leading Checkout Flows

    I've met Rebecca (Linkedin) at the smind conference in Ljubljana Slovenia and I really enjoyed her presentation. She and the company she works for, look at e-commerce websites and learn from what works and what does not work (if nothing else, go and check out the FREE blog). The presentation has a couple of great ideas on how to minimize checkout abandonment.
    Here is the link for the mobile cheat sheet.
    The transcript of the podcast:
    Rebecca: 23% of users in one of our studies cited that a too long or complicated checkout process was a reason for abandoning the site.
    [music]
    Peter Mesarec: This is Time4Marketing, the marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference. Hello, and welcome to the Time4Marketing Podcast, the podcast that brings you the best speakers from marketing conferences all around the world. My name is Peter and I'll be your host today for the episode number 29 as we're slowly ending the 2019 year, the second year of this podcast.
    Before I introduce you to an excellent guest that we have tonight, please go and subscribe to the podcast if you like it, and of course, rate the podcast in your favorite podcast listening app. We now have a website, it's called time4marketing.com. The number four is a number. That sounds very logical. On the web page, you can also subscribe to the newsletter so we'd send you interesting information about the podcast and marketing conference. Now, we go to our today's guests. We have with us-, I'm very glad to have Rebecca Hugo. Hello.
    Rebecca Hugo: Hello. Thank you for having me, Peter.
    Peter: Very glad that you are here today. I saw you speaking at the Slovenian Conference e-Commerce Day sMind conference. You are the UX auditor at Baymard Institute. What is it, what do you do and what do you do there?
    Rebecca: Baymard Institute are an independent usability research company. We specialize in helping other sites improve their e-commerce givings to their users. We do all of independent research. From there, we distill a lot of our findings. We found, I think it's 11,000 I think is our current number of individual issues that all users have come across when they're testing various sites across all industries. From there, we distill those down into-- We're over 750 guidelines at the moment. The number's still growing because we have a couple of research studies on at the moment. Those guidelines look to the design patterns that either positively or negatively are reacted to by the user. That is anything from a product detail page layout, to how filtering options are presented to the user, to how the checkout is or is not optimized, depending on the site.
    From there, my role as a UX auditor, our clients will come to us and say, "Could you look at our site?" Basically orders us, "Let us know what we are or are not doing well." I suppose it's almost like taking your car in for a service. It's, "Your oil is a little bit low, your windscreen wipers need tightening up, but the leather in your seats are fantastic." We'll do a similar thing with the order. It can be anything from just looking at a single section, doing the entire site, or even doing prototypes. It gets really quite exciting in an odd way, looking at how different industries present essentially the exact same information to their users and also the nuances thereof in those instances to really create a great experience for that user.
    Peter: I do a lot of SEO audits. When I begin my SEO audit, there's always the one thing that I'm going to go and check if it's done right, that's the canonicals and the language alternates. When you start such an audit, you probably have a workflow that you have to go through, but what is the one thing that you think that companies are forgetting about and shouldn't be forgetting about?
    Rebecca: That is a ridiculously hard question, Peter

    • 22 min
    #28 - Shayne Brian - 9 ways to monetise your message with podcasts

    #28 - Shayne Brian - 9 ways to monetise your message with podcasts

    Shayne Brian (linkedin) is the Director of Voice at Elevate Radio & Podcasts, a company that helps other companies start, run and scale podcasts. And they are good at it :D Shayne was invited to the DMSS 2019 where he talked about how to use podcasts to elevate your message.
    If you are interested in to podcasting, here is the FREE offer that he talked about on the podcast, you can join the Podcast Essentials Program for FREE (valued at $197). 
    And, check out his presentation, a video recorded at one of his previous conferences.

    Here the transcription of the talk we had:
    Shayne: Think about some of the big podcasts isn't what they're known for. In fact, the reports just come out this week. The number one podcast for 2019 in every single country is Joe Rogan, then there's also GaryVee, and John Lee Dumas. They all have massive followings because they have shows that's consumed almost daily.
    Peter: Hello and welcome to the Time for Marketing podcast. The podcast that brings you the best marketing conference presentations in five minutes directly to your podcast. Every 14 days on Mondays in your-- whatever podcast that you like to use. My name is Peter, and I'll be the host for this show today, and the same way as I've done the previous 27 episodes as this is episode number 28. Of course subscribing, and viewing, and subscribing to the newsletter and everything else that you have to do so that you get the next episodes that we already have lined up. It will be very interesting. Today with me from the other part of the continent, not continent. The other part of the world, is Shayne Brian. Shayne, hello and welcome to the podcast.
    Shayne: Hi Peter, and thanks for having me on the podcast. Yes, I'm sitting here in the heat in Australia getting ready for another hot Christmas.
    Peter: I envy that so much. I love the snow that we're getting, but on the other hand, I love being able to sit on the-- I imagine you sitting on the beach drinking cocktail and [crosstalk]
    Shayne: I'm sitting on a beach drinking beer while I'm talking to you.
    Peter: All right, excellent.
    Shayne: No, I'm not really, but that would be lovely.
    [laughter]
    Peter: Shayne, you are the director of voice at the Elevate Radio and podcast company. Tell us a bit what you do, what your company does.
    Shayne: We actually help people create podcast, so we help people produce podcast, distribute podcast. I actually started out in radio of being in radio for many many years, and I just love the whole environment of radio. I love music, and that was one of the things that really attracted me to creating Elevate Radio. It originally started as a radio station called Soul Traveler Radio, and we changed the name just last year to Elevate Radio. Over the last three years, we've seen podcast just come out of the woodwork. In fact, five years ago I was trying to convince businesses that they needed a podcast and they're like, "What's a podcast? You're crazy. No one's going to listen to a podcast." And here we are talking about podcast.
    Peter: Yes, this is the position where I feel that in your Europe, a lot of companies still sit. I feel that podcast in the United States have blown up immensely, but in Europe it's still going why. This is why I was interested in having you to the podcast to try to talk to companies and all, and why they should do that.
    Shayne: Yes. I just want to say, 95% of the podcast at the moment reside in the US, so the US have really embraced it. The other countries are really picking it up Europe and Australia. Don't be surprised if you start to see the podcast really start to become bigger and bigger in Europe.
    Peter: If you are one of the podcast, you are one of the hundred thousands. If you're one of the vlogs, you're one of the hundred million vlogs, so the option to get there it's still much better actually, right?
    Shayne: It is. Yes, it is. I'll actua

    • 21 min
    #27 - Emre Güney - Why retention matters?

    #27 - Emre Güney - Why retention matters?

    Emre is Global Senior Lifecycle Manager at Skyscanner. We talked about how to get your website visitors to come back, as this is one of the most important tasks that Skyscanner has to do. 
    If you would like to chat up Emre, you can find him here https://www.linkedin.com/in/emreguney/ https://twitter.com/emrreguney
    Here is the presentation he presented at the Digital Zone 2019 conference in Istanbul, Turkey.
     

    Emre Güney - Why retention matters - Digital Zone 2019 from Peter Mesarec

    • 15 min
    #26 - Greg Gifford - The Secret of Local Search Success in 2019

    #26 - Greg Gifford - The Secret of Local Search Success in 2019

    You can find Greg on Twitter or on Linkedin, here is his agency. Greg is the dude that knows about local SEO and if you have questions about it, you should talk to him. 
    One of the best sources for local SEO knowledge, as mentioned by Greg is 2018 Local Search Ranking Factors.

    The Dude's Guide to The Secret of Local Search Success in 2019 and Beyond from Greg Gifford
    Here is the transcript of the podcast:
    Greg: Google uses multiple algorithms so SEO is not equal across the board.[music]Peter: This is Time for Marketing. The marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference.[music]Peter: Hello and welcome to the Time for Marketing podcast. The podcast that tells you everything that you have missed when you didn't go to your best and favorite marketing conference. My name is Peter and I'll be your host for today. This is episode number 26 that is airing on the 7th of October 2019. Before I introduce you to our today's guest, I have something to ask you.Could you take the time and open your slack, your Trello, whatever communication channel you have for your agency or for your company. The place where you send all of the interesting links that you read and could you just paste the link to this podcast and say, "I've learned something here." That'll be great. People should know about this podcast.Now, today, with us the big, the great, Greg Gifford. Greg, hello and welcome to the podcast.Greg: Hey, happy to be here. Thanks for having me.Peter: How are you doing up there in the hot state of Texas?Greg: Still hot, unfortunately. We're hoping that now that we're getting down into the 80s, maybe we'll start to get colder but you never know in Texas. It could be up in the hundreds again next week but we're good.Peter: All right. When you look outside your window, do you see cactuses? That's how I figure-- Greg: And tumbleweeds and we all ride horses to work. [laughs] Texas is massive. That's one of the funny things when talking to people from Europe about how big Texas is. We've got mountains, we've got deserts. Other than the fact that when I was in Sylvania it was a nicer part of the year and so everything was green but very similar looked with things. Texas is fairly flat compared to most of Europe. At least most of Texas is but the crazy thing is just the scale. I could get my car right now and drive 80 to 85 miles an hour and go west and it would take me 14 hours to get out of Texas.Peter: It's a completely different scale because if I would do that I'll be changing five different countries probably.Greg: Yes, it's pretty crazy.Peter: Greg, you are the vice president of Search at the Wikimotive Agency. Tell us a bit about your agency and more what do you do as the vice president of Search?Greg: I came on earlier this year with this agency. It's a small boutique agency and I came on because for the last, Jeez, years and years and years, I've been doing SEO exclusively for car dealers for probably 12 years and the place that I worked last time was approved by all of the car manufacturers. Not that that was a bad thing, but we had a very set SEO package that we had to offer which was great.We still got results and did well but I wanted to branch out and expand my reach and do some other things so I came to Wikimotive. They do have a lot of automotive clients but they've got clients outside of automotive and we're making some big pushes into some other verticals. I'm able to stretch my wings here and do some fun things outside of automotives.Peter: All right. What does that mean that the agency was approved by car manufacturers?Greg: It's a weird thing in the US that if you were a car dealer you-- Let's use Ford or BMW as an example. You have a set number of website providers that you're allowed to use that are manufacturer-approved. BMW will say, "You can use one of t

    • 21 min

Top Podcasts In Technology

Listeners Also Subscribed To