Time to Thrive - Marketing Strategies For Small Business Bethany Meadows

I strongly believe that business success is directly predicated on how we treat our customers. In fact, I saw a statistic recently that cited a study showing that companies who lead in customer experience outperform their competitors by around 80%. On today’s show, our guest will share some practical and tactical ways you can grow your small business using Customer Value Optimization. Valentin Radu is the Founder and CEO of Omniconvert, a company that helps businesses increase customer l...

Content marketing has always been important to a small business marketing strategy. But, today, there are so many more options for content creation and dissemination. And while most small business owners KNOW they should have a content marketing strategy, they often hesitate because of budget and time concerns.Our guest today is the founder of tiny marketing, an agency that specializes in creating content marketing strategies for the facility services, construction, medical, real estate and S...

No longer is LinkedIn merely a place to park your resume or look for a new job. Today, LinkedIn is a thriving social media platform where you can establish yourself as a thought leader, position yourself for opportunities and intentionally build a strategic community to support growth.Our guest today started her career as a Chemical Engineer, obtained her Masters in Environmental Management and spent 10 years working her way up the Fortune 500 ladder. The recession in 2008 made her realize ho...

It’s been said the better you are at something, the easier it looks to others. However, the road to success is usually not an easy or perfect journey. Our guest today studies the habits of the most successful people, in order to learn about their habits and best practices. I’m excited to have her here with us today to hear what she has learned from studying everyone from astronauts to athletes, so that we might optimize our own success.Dr. Ruth Gotian is the Chief Learning Officer and Assista...

Small business owners tend to play a lot of different roles in their companies. They shoulder the stress and responsibility of the company’s success or failure. For many entrepreneurs, this translates to chaos and uncertainty. Our guest today preaches the gospel that small business owners are vital to our economy, while teaching business owners that it doesn’t have to feel like riding out a tornado.Kerry-Ann Powell is a global business strategist, speaker and champion of small and medium size...

Every business owner KNOWS they need some sort of video strategy, but often feel intimated on where to get started. Today’s guest is going to guide us through how to build a foundational video plan centered around connection, how to layer video into an existing marketing plan, and the secret to harnessing the power of your brand story.Tony Gnau is an Emmy-award winning journalist, Chief Storytelling Officer, and more recently, the author of Lights, Camera, Impact: Storytelling, Branding, and ...