Tio Pelon's Salsita Building Something out of Nothing

Today's guest is Oscar Perez, founder of Tio Pelon's Salsita in San Antonio. We sit down at Shotgun House Roasters and chat about the founding of the company and how it all started, his popular recipes and the importance of branding, hitting the pavement and getting into local and national retailers, and how Oscar took his family salsa recipes and created Tio Pelon's Salsitas, a popular local salsa brand with international ambitions. Enjoy.

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