Tips & Talk 29 - How to Manage Through a PR Crisis Gift Biz Unwrapped

You may never encounter a PR crisis. But if you do, response time and properly addressing the issue are key to upholding the reputation of your business and retaining your sales growth.

Spoiler Alert: Sometimes it's best not to do anything.

Find out step by step how to analyze the situation and determine if and what the right actions are so you can smoothly move through what is always an uncomfortable situation.

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