TJ70 – Alternative Marketing: Strategies For Winning Traffic From Unconventional Sources ~ Greg Cesar

As the big platforms like Facebook and Google become increasingly accessible, (and therefore crowded) main stream marketing approaches are offering diminishing returns.

Higher CPC’s, lower CTR’s and increasing noise are forcing the question; where else?

In this episode we are looking at alternative marketing strategies and how to win traffic from unconventional sources.

Greg Cesar is our guest and he discloses some of his very best alternative traffic sources and some lesser talked about concepts such as sales cycle marketing, piggybacking and UMP’s.

SPECIAL BONUS: Download the unconventional marketing strategy used by Greg Cesar to get over 700 customers in less than a year. Includes MP3 and word-for-word transcript.

OUR GUEST:

Greg Cesar is an established Google Adwords specialist recognised all over the world, with a book; The Top 10 Google Adwords Mistakes Online Entrepreneurs Make… and How To Avoid Them! on the same topic. He is also a regular speaker at conferences talking mostly about Adwords. 

But, don’t be fooled that Greg’s know-how is confined to one single channel. Greg Cesar first got started in online business in 1997 and this in-market experience over many years has given him exposure to many, many different marketing approaches. 

His ability to mix traditional marketing concepts like print and direct mail, with brand-new in-vogue tactics gives him an edge over others.

Aside from marketing (which he does for love not money) Greg is a basketball fanatic. He also enjoys remote control airplanes.

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A QUICK PREVIEW OF THE PODCAST:

Here are some of the highlights from episode 70 of the Traffic Jam Podcast…

• UMP vs USP.
• The Thank You Page.
• Magazine and Newspaper Ad as Sources.
• How to Position Your Offer.
• What is Mindset Marketing?
• Learn from Filezilla!
• The Most Important Why Question.
• Pitfalls to Watch Out For.
• Have You Got Physical Mail Lately?

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If you enjoy this episode of Traffic Jam, please share it using the social media buttons you see on this page, or click to tweet this Greg Cesar quote from the show:

You can also get Greg’s quote as exclusive illustrated artwork along with more special episode bonuses: Click Here To Download.

“Position your offer where your product becomes the logical solution.” ~ @DominateAdwords
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To see the full transcript of this episode in-page click show/hide transcript:

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Hey, what’s up TJ listeners? This is the Traffic Jam podcast episode#70. I am super excited to have you here with me today as we are going to be discussing some ways of getting traffic that are rather different.

Of course all to often on the show we just discuss things like Facebook, Google, content marketing, and the like and whilst all of these are great, sometimes the best opportunities exist in places where the majority are not. So in this show we’ll be exploring creative, out of the box marketing with Greg Cesar.

In fact my very willing guest was happy for me to put him in to