A study done by Microsoft has concluded that humans now have shorter attention spans than goldfish.
As marketers, we need to find the balance between providing substantial information that can move our audience to action, and instant comprehension within an all too small 8-second window.
The solution to that is micro content marketing. But what is a micro content? Jake Burkett from Visage explains what this instantly consumable content is all about and how to use it effectively in your marketing.
Here are some of the highlights from episode 72 of the Traffic Jam Podcast...
What is Micro Content?
Typical Micro Content Formats
Creating Micro Content Pieces
Micro Content vs. Long Form Content
Micro Content Topics
Creating Content with Appeal
Testing Micro Content Effectiveness
Distributing Your Content
Tools to Help
Action Steps to Get You Started