55 episodes

To Be Blunt is hosted by cannabis advocate, entrepreneur, and industry brand marketer Shayda Torabi. Join her weekly Monday's for a new episode featuring some serious cannabis industry heavy hitters laying down what's worked and what hasn’t when it comes to their marketing strategy. For anyone who is looking for some creative inspiration in a budding industry! Shayda will share her own journey building RESTART CBD to becoming a nationally recognized CBD brand, as well as feature leading cannabis marketers to tell their brands journey and story. I believe knowledge is power, and cannabis is powerful. Let’s light this conversation up!

To Be Blunt: The Podcast for Cannabis Marketers Shayda Torabi

    • Business
    • 4.8 • 25 Ratings

To Be Blunt is hosted by cannabis advocate, entrepreneur, and industry brand marketer Shayda Torabi. Join her weekly Monday's for a new episode featuring some serious cannabis industry heavy hitters laying down what's worked and what hasn’t when it comes to their marketing strategy. For anyone who is looking for some creative inspiration in a budding industry! Shayda will share her own journey building RESTART CBD to becoming a nationally recognized CBD brand, as well as feature leading cannabis marketers to tell their brands journey and story. I believe knowledge is power, and cannabis is powerful. Let’s light this conversation up!

    054 Disrupting the National Cannabis Beverage Category with Blair Markell of Cann

    054 Disrupting the National Cannabis Beverage Category with Blair Markell of Cann

    On this episode of the To Be Blunt Podcast, Shayda Torabi has on Blair Markell, the Head of Strategy for Cann, one of the best-selling cannabis beverages in the country, to talk all about the cannabis beverage space, D2C channels and navigating delivery, and how social tonics are changing the landscape of cannabis beverages.  
    There is so much attention, excitement, and consumption for cannabis canned beverages; it’s capturing a new consumer. According to Fortune Business Insights, the global cannabis beverages market stood at 367 million in 2019. It is projected to reach 1520 1 million by 2027. 


    [00:01 – 08:30] Getting to Know Blair Markell and The Story of Cann 
    [08:31 – 18:37] How Cann Went From Zero to a 23.4% Market Share 
    [18:38 – 32:11] Launching Direct To Consumer Channels and Navigating Cannabis Delivery Services   
    [32:11 –43:08] Cann’s Brand Vision and How Social Tonics are Changing the Game 
    [43:09 – 45:22] Lessons Learned from Bringing Cann into National Markets  
    [45:23 – 50:51]  Closing Segment    
     
    Blair Markell is the Head of Strategy for Cann, microdosed social tonics that are the #1 selling THC beverage in California. With a background in cognitive psychology and consumer research, Blair was drawn by the challenge and opportunity inherent in changing people's associations, beliefs, and behaviors around cannabis. She has her MBA from Stanford Graduate School of Business, and a Bachelors in Psychology from Duke University.
    Follow Blair on LinkedIn (in/blair-ballard/)
    Follow Cann on Instagram @drinkcann and visit their website http://drinkcann.com/



    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
     
    Key Quotes:
    “What we had to do early on was to get the entire supply chain of the cannabis industry between retailers, distributors and manufacturers to actually believe in the future of this microdose beverage category that not only never existed, but the entire industry was not built to support.” - Blair Markell 
    “In the marketing space as almost anyone who works anywhere in this space knows, it's really, really hard to market at scale outside of compliant cannabis channels. And so there's not really a playbook that we can follow, which I find very challenging yet very rewarding.” - Blair Markell 
     
    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!
    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, iTunes.
    RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide.
    restartcbd.com

    • 50 min
    053 Grass Attracts Snakes and a Whole Lot of Other Stuff About Cannabis You Should Know by Brett Puffenbarger of Good Highdeas

    053 Grass Attracts Snakes and a Whole Lot of Other Stuff About Cannabis You Should Know by Brett Puffenbarger of Good Highdeas

    The truth ain’t pretty. Today, Brett Puffenbarger, and I are bringing the truth, in all its ugliness. Brett tolerates no b******t, he speaks his mind, he challenges opinions, and he knows Cannabis. We talked about a ton of stuff that's going to blow your mind regarding MSO’s, federal legalization, and how it might not be a good thing for small business owners like myself and cryptocurrency.  
    [00:01 – 05:16] Update on The Texas 87th Legislative Session
    [05:17 – 12:04]  Introducing Brett Puffenbarger and Why Snakes Should Beware of Project Mongoose
    [12:03 – 27:07] No One Is Talking About How Shady MSOs Are Monopolizing Cannabis
    [27:08 – 43:25] How Should Small Business Respond to Federal Legalization
    [43:26 – 55:44] Cryptocurrency and Utilizing It for Cannabis Business Transactions
    [55:45 – 57:18]  Closing Segment
     
    Brett Puffenbarger  is a cannabis professional with experience across a broad range of the "green rush." He’s currently serving as Co-founder and CEO of a bespoke advisory and consulting firm called Good Highdeas where they mainly focus on investor relations, due diligence, and vetting services for investors and entrepreneurs in the cannabis ecosystem. He’s also currently serving as VP of Corporate Initiatives for Multichain Ventures, a blockchain and crypto company focused on fintech solutions for cannabis and hemp companies.


    Follow Brett on Instagram @brettpuffenbarger, visit his websites https://www.brettpuffenbarger.com/ and  https://goodhighdeas.net 


    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
     
    Key Quotes:
    “What we're seeing is that most of these people are so obsessed with profit. And they're so obsessed with gaining a footprint and affecting change to the regulations in a way that only benefits them, that they've left all of the culture, legitimacy, authenticity, and all of the love behind. To me, it's almost like a situation of how we are now run by sellouts, and they're pushing other people out.” -  Brett Puffenbarger
    “So if you look at any MSO most of them are forced vertical integration, meaning that they have to do everything from growing the plant to selling the plant and all of the steps in between in one silo. And what this is, is entirely counterintuitive to the way any other market works in the world.” - Brett Puffenbarger
     
    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!
    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify,
    RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide.
    restartcbd.com

    • 57 min
    052 Bridging the Cannabis as Medicine Conversation with Nurse Katherine Golden of Leaf411.org

    052 Bridging the Cannabis as Medicine Conversation with Nurse Katherine Golden of Leaf411.org

    There are over 160 different cannabinoids, multiple ways to consume CBD and various factors that contribute to the benefits, effectiveness, and experience of the Cannabis products you consume. That’s why Leaf411.org, a nurse-staffed, free cannabis hotline for anyone in America to reach out, gets me so excited. On this episode, with my guest, nurse and CEO of Leaf411.org, Katherine Golden, we discuss the de-stigmatization of Cannabis and how we can bridge the gap between medicine and Cannabis.


    [00:01 – 06:40] Announcements: The Texas 87th Legislative Session
    [06:41 – 24:11] Katherine Golden’s background and Leaf411.org
    [24:22 – 33:17] The Medical Conversation Is Influenced By Educated Consumers
    [32:18 – 46:33] How Leaf411.org Guides Their Callers Through The Nuances of Cannabis
    [46:34 – 56:16] Understanding Your Hemp and Cannabis COAs and Why It’s Important
    [56:17 – 61:45] Reach Out, Leaf411.org Wants To Help You


    Katherine Golden, RN, has served the medical community for over 25 years and for the past 5 years has worked as a cannabis nurse educator. She’s the CEO, Executive Director & Co-Founder of Leaf411.org. Katherine has obtained several cannabis-nursing certificates through The Medical Cannabis Institute Global, Radicle Health Cannabis Therapeutics of Medical Professionals and is Healer Certified. She is a proud member of American Cannabis Nurses Association, Cannabis Nurse Network, Americans for Safe Access and a member of numerous other cannabis related patient and professional advocacy groups to ensure she is up to date on the latest science and the most current issues.


    Connect with Katherine on LinkedIn or email her at katherine@leaf411.org 
    Visit Leaf411’s website at https://leaf411.org/ and check out their Instagram (@leaf411org), Twitter (@leaf411org), Facebook (@leaf411org), and LinkedIn (@leaf411org)  
     
    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
     
    Tweetable Quotes:
    “[Leaf411.org is a] nurse run organization. We are all registered nurses. We give evidence based education to them. We’re really firm on that and we're gonna tell you what you sometimes don't want to hear.” - Katherine Golden
    “I think it all boils down to just educating our public on a very simple level.” - Katherine Golden 
     
    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!
    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, B
    RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide.
    restartcbd.com

    • 1 hr
    051 How to Save the Terps and Why We Should Talk About Terpenes More with Jonathan Schwartz of Boveda

    051 How to Save the Terps and Why We Should Talk About Terpenes More with Jonathan Schwartz of Boveda

    Jonathan Schwartz is the Sales Executive Rep for Boveda. In this episode Jonathan walks us through Boveda's journey and we talk all about terpenes and get a good understanding about how as the industry evolves we will evolve by creating products that help support and create longevity for our cannabis consumption.   


    [00:01 – 05:34] Delta-8 and Other Cannabinoids Are Threatened To Be Banned         
    [05:35 – 13:28] Jonathan Shares His Background 
    [13:29 – 17:23] The Anomaly of Cannabis Ancillary Businesses   
    [17:24 – 30:24] Boveda; The Brand, Backstory and Journey  
    [30:25 – 39:15] What Are Terpenes and Why Do We Want To Save Them? 
    [39:16 – 52:57] From Farm To Dispensary; How Flower Is Preserved
    [53:58 – 52:57] Final Thoughts


    Jonathan Schwartz started his career in Sales and Real Estate until the GFC and decided to get up and leave the US on a one way ticket to Mexico. He ended up in Colombia a few months later and stayed there until 2017, where he developed and operated a handful of small hotels, bars and restaurants. While still living in South America, Jon invested in and cofounded CALIGOLD Cannabis in Berkeley, CA. CALIGOLD manufactured and distributed cultivar specific chocolates, which were known as one of the best edibles available in CA. He eventually moved to California full time in 2017 and CALIGOLD was sold in 2018. Jon started working for Boveda in 2019 and has been their Southern California sales executive since then.


    To connect with Jonathan find him on LinkedIn (jonathanmarkschwartz)
    Follow Bodeva on Twitter (@BovedaInc) and Instagram ( @bovedainc) or visit their website: https://bovedainc.com/  
     Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
     


    Tweetable Quotes:
    “Boveda creates a monolayer which is a micro thin layer around the flower. It keeps the flower hydrated... If there’s no Boveda in the packaging there’s gonna be no micro thin turpeen shield layer around the flower.”  - Jonathan Schwartz
    “Even by scent we obviously have different personalities and preferences. When you're consuming these products that are so heavily influenced by this particular terpene or combination of terpenes it obviously influences the ultimate effect.”  - Shayda Torabi 
     
    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!
    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, iTunes.

    • 55 min
    050 What Does It Mean to "Build a Brand" with Matthew Herrold of Headstash Marketing and Good Feels

    050 What Does It Mean to "Build a Brand" with Matthew Herrold of Headstash Marketing and Good Feels

    Matthew Herrold is the Director of Marketing for Good Feels, a health and wellness cannabis brand, and the Founder of Headstash Marketing. In this episode we discuss the cannabis landscape in Massachusetts, what it’s been like building and operating cannabis brands, As well as branding; how to create Sentiment, and how to attract and build a loyal customer base. 


    [00:01 – 15:40] Matthew Herrold Shares His Background         
    [15:41 – 27:25] Embracing Marketing From Both Ends of The Spectrum
    [27:24 – 37:38] Shayda and Matthew Discuss Branding 101     
    [37:39 – 44:48] Creating Connection Through Marketing, Changing Behaviours Through Emotions   
    [44:49 – 57:35] The Massachusetts Cannabis Industry; What The Cannabis Landscape Looks Like for Matthew    


    Matthew Herrold has 10+ years of experience inside startups and businesses just exiting their startup phase. Now in cannabis entering his 3rd year, he came from an established career in health and wellness businesses after starting his professional life working in several restaurants in startup mode. His focus has been on brand development, comprehensive marketing, business strategy, department building, strategic partnerships, sales and to amplify the leadership qualities in others. He is also a preventive health expert that knows how to internally market and leverage company wellness programs as brand assets and increase profits.
     
    Connect with Matthew on LinkedIn (@matthewherrold) or visit Headstash Marketing’s Website  
    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
     
    Tweetable Quotes:
    “I want to see a sustainable industry that actually makes lives better.” - Matthew Herrold
    "The trend that I’ve seen throughout all marketing and all branding is getting really nitty-gritty with who you are.. and that requires a lot of introspection. But once you’re there it’s also about having the courage to present yourself as you are.”  - Matthew Herrold
    “Systems are how humans have created the most wondrous parts of our world… We don't lose authenticity through systems, what we want to do is protect it as we apply systems to it.” - Matthew Herrold  
     
     
    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!
    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, iTunes.
    RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide.
    restartcbd.com

    • 59 min
    049 Manufacturing the Artisinal Cannabis Experience in Texas with Greg Autry of Sweet Sensi

    049 Manufacturing the Artisinal Cannabis Experience in Texas with Greg Autry of Sweet Sensi

    Greg Autry, a Texas hill country native, has been cultivating cannabis since 1996. Since 2001 he has been building and managing commercial indoor grow from 400 plants up to his most recent largest facility of 20000 square feet in Desert Hot Springs which totaled 8000 plants and several thousand cuttings and mothers.


    [00:01 – 13:33] Greg Autry’s Background and Sweet Sensi      
    [13:34 – 30:58] The Gap In the Market That Sweet Sensi is Bridging 
    [30:59 – 43:02] How Sweet Sensi Keeps Up with the Industry and Stays Educated    
    [43:03 – 57:35] Why Businesses Should Self Regulate for the Sake of Consumers and the Future of the Industry         


    Greg Autry began breeding cannabis plants in 1998 and continues this practice to produce viable strains for Texas with 3 strains showing test results of 20% CBD and over so far. His hydroponic growing experience of decades has led him to develop unique innovative growing methods that allow him to produce amazing terpene profiles and yields. He still consults for large farms across the country to support his startup and expansion of his new Texas company Sweet Sensi CBD. 
    Greg's approach to cannabis has always been from a scientific and medicinal approach and has extended that to the Texas hemp market building a state-of-the-art facility in Austin, Texas that grows hemp hydroponically, extracts hemp using water/ice or low heat press method and manufactures small batch gourmet candies, tinctures, topicals and pet products. These recipes have been collected and developed over the course of decades and been proven in several markets across the country.
    His love of cultivating cannabis and of Texas makes his skill set and experience unique in this growing market.


    Visit Sweet Sensi’s website and follow them on Instagram  
    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
     
    Tweetable Quotes:
    “Our goal is to produce plants like that and isolate different phenotypes or parts of strains so that we can give that to the consumer naturally.” - Greg Autry
    "We utilize the entire plant the way nature intended." - Greg Autry
     
    Resources Mentioned: 
    Lucky Leaf Expo Austin 
    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!
    LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, iTunes.
    RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide.
    restartcbd.com

    • 57 min

Customer Reviews

4.8 out of 5
25 Ratings

25 Ratings

J Shute ,

John @ PufCreativ

This is my favorite and the most educational cannabis marketing podcast out there! Shayda is an absolute legend.

BEMASTA BLASTA ,

Informational

Shayda does a wonderful job of curating top-shelf cannabis influencers and visionaries and giving them a platform to share essential and topical information (especially if you live in the great state of Texas!). Excited to see where the To Be Blunt Podcast goes next!

Hjjjjcxxssvv ,

Shayda is full of knowledge🌱

I love listening to the To Be Blunt pod on my way home from work! Shayda, thanks for being my go to gal for what’s going on in cannabis!

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