41 min

199 - To Jump or Not to Jump on a Viral Trend Yeah, That's Probably an Ad

    • Marketing

It was the skateboard meme that swept us away. 
Lyft's social director Bryna Corcoran and Adweek contributor Jeremy Schumann join co-hosts David Griner and Ko Im to talk about the Ocean Spray viral moment on TikTok—and whether the brand's response was appropriately timed. 
They also recap the social hits and misses of the vice presidential debate. 

Hosted on Acast. See acast.com/privacy for more information.

It was the skateboard meme that swept us away. 
Lyft's social director Bryna Corcoran and Adweek contributor Jeremy Schumann join co-hosts David Griner and Ko Im to talk about the Ocean Spray viral moment on TikTok—and whether the brand's response was appropriately timed. 
They also recap the social hits and misses of the vice presidential debate. 

Hosted on Acast. See acast.com/privacy for more information.

41 min