To The Bone: Sports Medicine Podcast

Shelby Daly MS ATC CSCS

Cutting to the bone on topics related to Athletic Training by providing a platform for the voices of Athletic Training to discuss the business, politics, new technology and applications, and current events of sports medicine. An informal open discussion to create discourse to get to the meat of the matter at a pivotal time to help progress the profession of Athletic Training. www.tothebonepodcast.com Warning* Topics may be controversial, but to create solutions one must think outside of the box. We need to get our hands a little dirty getting blood out of the stone.

  1. Jul 2

    Ep 96. To The Bone Podcast: ATC Finder Update with Kyle Peckham

    Most athletic trainers are flying blind when it comes to pay, job market trends, and what makes a role truly attractive — but not anymore. Kyle Peckham reveals how his innovative platform is empowering trainers and transforming how athletic jobs are filled, bringing data-driven clarity to a profession often in the dark. In this in-depth update, Peckham shares surprising insights from six months of gathering thousands of job postings and salary data, uncovering the hidden truths behind salary disparities across settings and regions. You'll discover how his new platform creates a "matchmaking" experience—similar to Tinder—for athletic trainers, enabling anonymous profiles that empower candidates to explore opportunities safely while giving employers real-time feedback to improve their listings and attract talent more effectively. We break down the key features shaping the future of athletic training recruitment: anonymous profiles for trainers, objective market data for employers, and a smarter, more efficient way to connect. Plus, see how this approach is challenging the old-school power imbalance, giving athletic trainers negotiating leverage like never before. If you’re an athletic trainer tired of feeling undervalued or an employer struggling to fill crucial roles, this episode is your game-changer. It’s time to rethink recruitment, advocate for better conditions, and harness data for a stronger, more transparent profession. Kyle Peckham is the founder of ATC Finder, dedicated to revolutionizing how athletic trainers and employers connect through smarter, fairer technology. His platform aims to put power back into the hands of the professionals it serves, creating more equitable, efficient, and fulfilling career paths.Perfect for athletic trainers seeking new opportunities, recruiters who want a more transparent hiring process, and industry leaders aiming to elevate the profession—this episode offers a blueprint for creating a healthier, more responsive athletic training marketplace. Hit play and see how data and innovation are reshaping your career and your industry.

    Ep 96. To The Bone Podcast: ATC Finder Update with Kyle Peckham
  2. Jun 18

    Ep 94. To The Bone: CATN Concierge Athletic Training with ⁠Alicia Yamamoto⁠

    Most athletic trainers are invisible outside sports and clinics — but what if they could become your go-to health resource, anytime and anywhere? Alicia Yamamoto, founder of Concierge Athletic Training Network (CATN), shares her daring vision to bridge the gap between athletic trainers and the general public through a simple, accessible platform. After experiencing firsthand how difficult it is to find prompt, personalized care while touring and traveling, Alicia created a free-to-use directory that connects clients with licensed athletic trainers in seconds — no referrals, no middlemen, just direct access. In this episode, you'll discover how a mid-back injury on tour revealed a broken healthcare system that leaves many people stranded when they need help most. Alicia shares the surprising response to her platform—30 professionals signed up in just a week—and how it’s already building a new community of experienced trainers eager to serve. She breaks down the core features: a searchable directory focused on client needs, transparency through licensure verification, and simple SEO strategies that attract people searching for pain relief. You’ll learn how this innovative approach not only boosts athletic trainers’ visibility but also powers a wider movement toward accessible, personalized healthcare. We explore the limitations of traditional healthcare models—overloaded ERs, limited urgent care, and professionals confined to niche sports teams—and how concierge athletic training can fill a vital gap. Alicia points out that athletic trainers already possess the skills to serve a broad, underserved audience, and her platform makes it easy to connect, promote, and grow. We discuss critical considerations like setting fair prices, managing legal liabilities, and maintaining professionalism when working in clients’ homes—all vital knowledge for trainers eager to take control of their careers. This episode is a must-listen for athletic trainers, sports medicine pros, and health entrepreneurs ready to redefine what’s possible. If you believe healthcare should be more accessible, proactive, and tailored to real human needs—regardless of location—Alicia’s insights show how technology and passion can turn that vision into reality. Don’t miss her unique perspective on how direct-to-consumer athletic training can transform careers, boost retention, and expand the reach of our profession. Tune in now and get inspired to carve your own path in a rapidly evolving health landscape.

    Ep 94. To The Bone: CATN Concierge Athletic Training with ⁠Alicia Yamamoto⁠

Ratings & Reviews

5
out of 5
9 Ratings

About

Cutting to the bone on topics related to Athletic Training by providing a platform for the voices of Athletic Training to discuss the business, politics, new technology and applications, and current events of sports medicine. An informal open discussion to create discourse to get to the meat of the matter at a pivotal time to help progress the profession of Athletic Training. www.tothebonepodcast.com Warning* Topics may be controversial, but to create solutions one must think outside of the box. We need to get our hands a little dirty getting blood out of the stone.

You Might Also Like