37 min

Tom Webster: Why We Need Better Education in Podcast Advertising, and Programmatic Is Not Evil Pod Chat - Insights and Trends from Podcast Experts

    • Tech News

Today, it's my pleasure to welcome Tom Webster to the show, a name that needs little introduction for anyone in the podcasting space.

Tom is partner at Sounds Profitable, a collection of media properties that provides industry leading research around podcasting's most pressing questions. Their latest two studies, After These Messages, and The Creators, throw up a lot of eye-opening data around podcasters and their listeners, as well as how different ads perform.

We'll be chatting about that and more in this episode.

Today, it's my pleasure to welcome Tom Webster to the show, a name that needs little introduction for anyone in the podcasting space.

Tom is partner at Sounds Profitable, a collection of media properties that provides industry leading research around podcasting's most pressing questions. Their latest two studies, After These Messages, and The Creators, throw up a lot of eye-opening data around podcasters and their listeners, as well as how different ads perform.

We'll be chatting about that and more in this episode.

37 min