Welcome to this special SaaS Breakthrough episode with our host, David Abrams, covering the Top 10 Insights from our first 25 episodes. What a milestone!
We've learned from great companies like LucidChart (who has 16MM users), Chartmogul, Hotjar, AppCues, Olark, Buffer (gaining 1.5M unique views on the blog), Gainsight, PicMonkey (with over 450,000 subscribers and 3.5 Billion images edited, JotForm, Groove, and a ton of other amazing companies.
We started this podcast with the desire to find great companies and learn from the marketing teams in the trenches. We wanted the down and dirty tactics that are working today. Not to just get a 1,000 foot view of a company, but learn what it takes to actually MARKET to users, find the right prospects, what it was like to find product-market fit, and then how they made a lead generation system to bring in customers month after month.
What you continually hear in these episodes, is that SaaS marketing is not an easy feat to do. It's about understanding your customer, involving your product with marketing, solving pain points, articulating that message, and attracting the users in a moment of pain.
SaaS Companies of all shapes and sizes have been on this show, but these things hold true.
For those of you who are marketing and in the trenches, or growing your own SaaS, this podcast breaks down the 10 of the biggest insights I've taken away so far. Enjoy!