Top 3 For Tech Marketers Podcast Top 3 For Tech Marketers Podcast

Sangram Vajre literally wrote the book (two of them) on account-based marketing (ABM): Account-Based Marketing for Dummies and ABM Is B2B: Why B2B Marketing and Sales Is Broken and How to Fix It. He also founded the #FlipMyFunnel movement, hosts the daily #FlipMyFunnel podcast, and is the co-founder of Terminus, a leader in account-based marketing. In founding Terminus, Sangram established account-based marketing as a category then proceeded to grow the firm to 200 people in less than five years, earning a spot on the Deloitte Technology Fast 500 list.


ABM’s popularity is growing steadily because it works. Sangram was the obvious choice when we needed someone to join the podcast and examine why ABM works and what sets it apart from traditional marketing approaches. In this conversation Sangram shares his Top 3 Things the C-Suite Should Know About ABM. They discuss how ABM unites sales and marketing teams by shifting focus toward engagement, how it humanizes interactions by developing hyper-targeted, personalized marketing efforts, and why organizations need to change their approach to up-serving and customer retention as a key revenue driver.

Ron Weber is an Internet Marketing veteran with more than 20 years of digital marketing experience. He’s an expert in Content Marketing, SEO, Paid Search, Display Email, and Conversion Rate Optimization, but has proficiency in just about everything digital that can drive measurable results to a business. His current roles are Agile Digital Lab Owner and Global SEM Strategist for Teradata in San Diego, California.


Renee Yeager welcomed Ron to talk about the Top 3 Things to Know About SEO. Their conversation focused on three often overlooked opportunities for search engine optimization—content, design, and social media—and how marketers can get their content to the top of SERPs.

Steve Benson is the Founder & CEO of Badger Maps, a company that provides field salespeople with a mobile, map-based solution, enabling users to sell more in their territory.


Steve joins Renee Yeager to share his Top 3 Steps to Improve the Marketing and Sales Funnel. During their conversation, Steve explains how executives can better increase awareness to drive more leads into the the top of the Marketing funnel. He also breaks down how to improve your demoing and overcoming objections in the middle of the funnel. Lastly, Renee and Steve discuss why it’s a huge mistake to neglect “after the close” activities, and shares specifics on tactics to make the customer more successful with your product so that they become true advocates of your product.

Lee Odden is the CEO and co-founder of TopRank Marketing and a globally recognized expert on digital marketing. His role at Top Rank involves developing new marketing offerings, consulting on strategy and advancing thought leadership on content marketing, influencer marketing, social media marketing, SEO, and a holistic view of customer-centric digital marketing.


Renee Yeager was thrilled to welcome Lee to share his Top 3 Things CMOs Need to Know About Successful Influencer Marketing. They discuss how partnerships should begin with specific topic and goals in mind, as well as how to pick the right engagement model. Lee also breaks down ways to measure for effectiveness, including inputs, outputs and outcomes.

Michael Davis is the VP of Client Success at LeadMD. Michael collaborates with executives and decision makers to pinpoint business challenges within sales, marketing and system architecture to identify key opportunities for revenue growth. He also designs and prioritizes tailored strategies to accelerate business impact for high growth, mid-market, and enterprise companies in B2B and B2C environments.


Renee welcomed Michael to the podcast to share his Top 3 Ways to Measure the Revenue Impact of Marketing. They discussed the importance to defining the customer lifecycle and aligning KPIs and compensation structure. They also discuss the stratospheric rise in martech, and why companies should keep their tech stack as lean as possible, buying technology last (if at all).