269 episodes

The garage door industry podcast "Torsion Talk" is the number one listened-to podcast for garage door businesses. We strive to educate and challenge business owners and employees who want to develop into a better leader.

Ryan our host is the owner of his own garage door business Aaron Overhead Doors. They have three locations in Buford, Milton, and Buckhead GA. Ryan launched his marketing agency Markinuity in 2019 after trying multiple companies he felt over promised and under delivered. Ryan started Garage Door U in 2021 and does events often through GDU.

Torsion Talk - The Garage Door Industry Podcast Garage Door U By Markinuity

    • Business
    • 4.8 • 27 Ratings

The garage door industry podcast "Torsion Talk" is the number one listened-to podcast for garage door businesses. We strive to educate and challenge business owners and employees who want to develop into a better leader.

Ryan our host is the owner of his own garage door business Aaron Overhead Doors. They have three locations in Buford, Milton, and Buckhead GA. Ryan launched his marketing agency Markinuity in 2019 after trying multiple companies he felt over promised and under delivered. Ryan started Garage Door U in 2021 and does events often through GDU.

    Torsion Talk S8 E72 - Navigating Leadership and Controversy

    Torsion Talk S8 E72 - Navigating Leadership and Controversy

    Episode Overview:

    In this episode, Ryan shares his experiences and insights from a recent digital agency summit in Mexico. He emphasizes the importance of building a team of leaders, sharing how this strategy has significantly benefited his business. Ryan also discusses several controversial political topics, expressing skepticism about official narratives and critiquing both major political parties in the United States.

    Key Topics Covered:


    Digital Agency Summit in Mexico:



    Ryan shares his learnings from the summit, focusing on AI and leadership development.


    He highlights the impact of fostering a team of leaders on business success.



    Political Controversies:



    Ryan discusses the recent attempted assassination of President Trump, questioning the official narrative.


    He expresses disillusionment with both the Democrat and Republican parties, citing deviations from their core values.



    Legal Issues and Presidential Debates:



    Discussion on former President Trump's ongoing legal battles and the significant resources he has expended.


    Analysis of the recent presidential debates and a shooting incident at one of Trump’s rallies.



    American Politics and Potential Solutions:



    Ryan critiques the current state of American politics, suggesting term limits for Congress and reducing the size of the government.


    He emphasizes the importance of focusing on business strategies during election seasons without succumbing to fear.




    Listen to this insightful episode to gain a deeper understanding of the intersections between leadership, politics, and business strategies.Stay tuned for future episodes where Ryan will continue to share valuable tips and insights.

    Find Ryan at:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    https://markinuity.com/



    Check out our sponsors!

    Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

    • 37 min
    Torsion Talk S8 E71 - Financial Fundamentals for Startup Success

    Torsion Talk S8 E71 - Financial Fundamentals for Startup Success

    In this episode of Torsion Talk, Ryan dives into the essential financial aspects for small to medium-sized garage door companies. With a focus on education, Ryan shares valuable insights to help business owners optimize their operations, boost their sales, and achieve financial sustainability.



    Key Highlights:

    1. Business Updates and Sales Training

    2. Implementing Financial Systems for Startups

    3. Understanding Profit and Loss Statements

    4. Seasonality, Marketing, and Profit Margins

    5. Effective Pricing and Benchmarking Strategies

    6. Basics of Balance Sheet and Cash Flow Statement

    7. Evaluating Cash Flows and Managing Inventory

    8. Efficient Inventory Management and Payment

    9. Startup Loans and Lines of Credit Strategies

    10. Business Loans, Growth, and Leadership



    Tune in to this comprehensive episode to gain valuable insights into financial management, marketing strategies, and effective business practices. Whether you're starting a new business or looking to optimize your current operations, Ryan's advice will help you achieve your goals and drive growth.

    Find Ryan at:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    https://markinuity.com/



    Check out our sponsors!

    Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

    • 1 hr 2 min
    Torsion Talk S8 E70 - Insights with Cory Holley from Vidor Garage Doors

    Torsion Talk S8 E70 - Insights with Cory Holley from Vidor Garage Doors

    In this episode, Ryan and Cory Holley from Vidor Garage Doors delve into the intricacies of the garage door industry, sharing their unique experiences and insights. They discuss the innovative features of Vidor's products, particularly the low-maintenance composite doors and their customization options. The conversation covers the importance of customer service, effective communication, and the strategic use of social media marketing.

    Highlights include:


    Maintenance tips and customization options for Vidor composite doors.


    Challenges and strategies for selling specialized garage doors in different regions.


    The logistics of product distribution and ensuring undamaged deliveries.


    The crucial role of customer service and communication in building client satisfaction.


    Future collaboration plans between Ryan and Cory.



    Tune in to learn more about these expert strategies and the evolving landscape of the garage door market.



    **About Vidor Garage Doors:Vidor Garage Doors is a premium garage door manufacturer known for its innovative and artistic approach to garage door design. Believing that a garage door is a crucial element of a home's aesthetic, Vidor offers a wide range of customizable options, including various panel styles, colors, and finishes. Their collections, such as the Steel Carriage House and Authentic Wood series, are designed to enhance the value and sophistication of any home. Vidor's commitment to quality and customization ensures that each door is unique and tailored to the customer's vision.

    Find Cory Holley of Vidor Garage Doors at:

    https://www.linkedin.com/in/cory-holley-74329314/

    https://www.vidordoor.com/

    https://www.instagram.com/vidorgaragedoor/

    https://www.facebook.com/vidorgaragedoor



    Find Ryan at:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    https://markinuity.com/



    Check out our sponsors!

    Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

    • 43 min
    Torsion Talk S8 E69 - Start Up Things To Know About Marketing

    Torsion Talk S8 E69 - Start Up Things To Know About Marketing

    In this episode of The Torsion Talk Podcast, Ryan continues his series geared toward starting a garage door business. This episode is focused on marketing and he shares insights on starting and growing a garage door company, emphasizing the importance of understanding the product, managing finances, and building a strong brand. He also discussed the process of naming a company, choosing a suitable domain name, and creating a simple, clean logo design. Additionally, he highlighted the significance of establishing a consistent brand image across social media platforms, utilizing various communication channels, and setting up and verifying a Google business profile.

    Find Ryan at:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    https://markinuity.com/



    Check out our sponsors!

    Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

    • 47 min
    Torsion Talk S8 E68 - 10 Things You Need To Do Before Starting Your Garage Door Business

    Torsion Talk S8 E68 - 10 Things You Need To Do Before Starting Your Garage Door Business

    In this episode of Torsion Talk, Season 8, Episode 67, host Ryan kicks off a new multi-part series dedicated to guiding aspiring entrepreneurs through the essential steps of starting a garage door company. Drawing from his extensive business experience, Ryan provides practical advice and strategic insights to help listeners navigate the challenges of launching and growing a successful business.

    Key Highlights:


    Launching the Garage Door Company Startup Series:



    Ryan introduces a new series aimed at educating entrepreneurs on starting a garage door company, emphasizing the importance of strategic planning and education. He announces the creation of Garage Door University to provide further training and networking opportunities, along with a financing plan to make these resources more accessible.



    Financial Sustainability and Sales Projections:



    The discussion highlights the critical importance of financial sustainability, advising business owners to focus on personal financial well-being and realistic sales projections.



    Effective Branding Strategies:



    Ryan delves into branding, advising on the creation of a simple yet effective logo, the importance of conducting a trademark search, and the benefits of a professional presentation. He suggests starting with a strong logo and brand colors before building a comprehensive website.



    Cost Management and Expense Control:



    The episode covers strategies for minimizing startup costs and managing expenses effectively, including understanding insurance coverage, registering the business correctly, and maintaining low monthly expenses. Ryan also stresses the importance of job costing and establishing a reasonable commission structure.



    Understanding Gross Profit Margins:



    Ryan explains the concept of gross profit margins, providing practical examples of how to calculate and apply these margins in real-world scenarios. He underscores the necessity of understanding and using the term ‘margin’ in financial calculations.



    Client Acquisition Strategies:



    Various strategies for acquiring new clients are discussed, including door-knocking, networking groups, yard signs, direct mail, and social media marketing. Ryan highlights alternative methods to stand out on platforms like Yelp and shares a special offer on yard signs from his friend, David.



    Sales Strategy and Software Recommendations:



    Ryan outlines his sales strategy, emphasizing the importance of social media marketing, testimonial videos, and a structured sales plan. He recommends software tools such as Jobber for business management and Monday.com for CRM, along with automated systems for lead outreach.



    Small Business Sales Plan and Finance Management:



    The episode covers the essentials of a well-thought-out sales plan, including non-pushy sales training, client packages, and effective cash flow management. Ryan advises on opening multiple checking and savings accounts, setting up net 30 terms, and creating a profit account for large profits.



    Professionalism and Effective Hiring:



    Ryan emphasizes the importance of using professional emails, maintaining separate business and personal finances, and managing inventory levels. He also highlights the need for early recruitment, focusing on hiring the right installer and office person who fit the company’s culture.



    Networking and Core Values:



    The importance of strong networking groups and the development of a vision, mission statement, and core values are discussed. Ryan encourages creative brainstorming to develop these elements and offers his assistance in the process.




    Find Ryan at:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    https://markinuity.com/



    Check out our sponsors!

    Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Surewinder - ⁠⁠

    • 1 hr
    Torsion Talk S8 E67 - Community Impact: Ryan, Jim & Selena Discuss Vertical Lift Outreach (VLO)

    Torsion Talk S8 E67 - Community Impact: Ryan, Jim & Selena Discuss Vertical Lift Outreach (VLO)

    Join host Ryan as he engages in a deeply informative discussion with Jim McGrath and Selena Belvin on this episode of Torsion Talk. Focused on the Vertical Lift Outreach (VLO), this conversation sheds light on the organization's strategic evolution, community impact, and the collective efforts to support the garage door industry through various initiatives. Ryan, Jim, and Selena explore the importance of community involvement, the challenges and achievements of VLO, and how their efforts are shaping the support systems within the industry. This episode is designed to educate listeners about the critical work of VLO and inspire engagement and support from the wider community.

    This episode not only highlights strategic business planning and community engagement but also delves into personal stories that underscore the importance of community support and proactive leadership in the garage door industry.

    For more information or to make a contribution, visit: https://www.vlocares.org/



    Find Ryan at:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://suchnsuchmedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠



    Check out our sponsors!

    Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

    • 49 min

Customer Reviews

4.8 out of 5
27 Ratings

27 Ratings

Tolcu79 ,

Great podcast

One of my weekly favorites. Ryan is informative and humorous. If you’re in the trade, do yourself a favor and subscribe.

Tommy with Shoals Overhead Door

74DoorMan ,

Industry Insider

This is one of the best podcasts for anyone in the garage door trade, whether you’re a 1 man show or have 20 trucks.

Jesse, Operating Partner, 74 Garage Door Co.

Rob Shadley ,

Rob Shadley -Horizon Overhead Mi

Ryan just want to say thanks to you and your crew for all the value you have provided to the listeners. As a new door dealer it’s been very helpful!

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