20 episodes

The podcast for independent investors seeking capital gains AND income. That's Total Returns. Teaching people how to grow their money with income investments that yield big returns without big risk is our passion. And we're pretty good at it. Our simple investment strategy pays you instant income, gives you raises when markets crash, and beats the S&P 500 returns by more than 400%. Episodes, released weekly, are a mix of investment tutorials, ideas, and strategies featuring host Susan Lassiter-Lyons and guests.

Total Returns Podcast Susan Lassiter-Lyons

    • Investing
    • 5.0, 12 Ratings

The podcast for independent investors seeking capital gains AND income. That's Total Returns. Teaching people how to grow their money with income investments that yield big returns without big risk is our passion. And we're pretty good at it. Our simple investment strategy pays you instant income, gives you raises when markets crash, and beats the S&P 500 returns by more than 400%. Episodes, released weekly, are a mix of investment tutorials, ideas, and strategies featuring host Susan Lassiter-Lyons and guests.

    The Difference Between an Investment Advisor and an Investment Coach – TR020

    The Difference Between an Investment Advisor and an Investment Coach – TR020

    "I was talking to a friend of mine who’s a retired investment advisor. I told her about what we’re doing at the Income Investors to teach people a new way to invest for income and she laughed and said “Thank goodness I’m retired. This is the kind of stuff that puts people like me out of business!”







    This Week’s Total Return:







    26.75% 14.16% capital gains + 12.59% income yield.







    In this episode, you’ll learn:







    The 4 different professionals you can hire to help manage your money.The 3 big advantages of working with an investment coach.The #1 thing to remember when hiring an advisor.







    Links and Resources Mentioned in this Episode







    The Income Investors AcademyIncome Investors Mini-Course + Income Planner

    • 15 min
    How to Find Your North Star – TR019

    How to Find Your North Star – TR019

    Do you ever get the feeling that something’s off? Like you can’t really put your finger on it but you just feel unmotivated and unfulfilled and you can’t figure out why? In this episode, we’re going to talk about that. And I’ll share how I fixed it for myself so that you might find your way out of it, too.







    This Week’s Total Return:







    26.89% 14.30% capital gains + 12.59% income yield.







    In this episode, you’ll learn:







    The real reason you might feel unmotivated or unfulfilled.My Value Discovery process for uncovering your North Star.3 questions to ask yourself to determine if your life, career, and finances are in alignment with your values.







    Links and Resources Mentioned in this Episode







    The Income Investors AcademyList of Core Values

    • 15 min
    80% of Investors Suffer From This Disorder – TR018

    80% of Investors Suffer From This Disorder – TR018

    Behavioral economists say that 4 out of 5 investors suffer from a little-known disorder that could lead to huge losses in the market. Do you have it? Let’s find out - the Doctor is in.







    This Week’s Total Return:







    27.61% 14.99% capital gains + 12.62% income yield.







    In this episode, you’ll learn:







    The common disorder that 80% of investors suffer from… and how to avoid it.How to perform a 4-point stock ‘checkup’ to determine if you should hold or sell.The problem with stock analysts ‘consensus.’A strategy I employ on my big gainers to protect my invested capital and remove all of the risk of holding through a downturn.







    Links and Resources Mentioned in this Episode







    The Income Investors AcademyWikipedia - The Disposition EffectyCharts

    • 12 min
    Are You Too Old To Start A Dividend Growth Portfolio? – TR017

    Are You Too Old To Start A Dividend Growth Portfolio? – TR017

    If there’s one thing that drives me nuts it’s when someone says they’re too old to do something. Like start a business or an investment plan or take up a new sport. If you look at my style of income investing and think, I’m too old for that to work, you just told a lie to your own self. And if there’s one person you shouldn’t be lying to, it’s your own self.







    This Week’s Total Return:







    28% 15.27% capital gains + 12.73% income yield.







    In this episode, you’ll learn:







    What dividend growth investing is and why it's so powerful.A simple 4-step plan to make it work for anyone... regardless of age.The two 'side goals' that drive your ultimate financial goal.







    Links and Resources Mentioned in this Episode







    The Income Investors AcademyFree Income Investing Mini-Course + WorksheetMintDividends Don't Lie by Geraldine Weiss

    • 16 min
    How Stock Buybacks Increase Your Returns – TR016

    How Stock Buybacks Increase Your Returns – TR016

    I think the first time I really understood the concept of supply and demand was in 1981. I had a part-time job at Sears and my little sister wanted a Cabbage Patch kid for Christmas. My Mom told me to do what I had to do to make sure she got that doll. I got it. Her name was Dolores Dotty, my sister was thrilled, and I got to bribe a dock worker to make sure that Cabbage Patch kid literally fell off the truck.







    This Week’s Total Return:







    26.11% 13.46% capital gains + 12.65% income yield.







    In this episode, you’ll learn:







    Why most dividend-paying stocks never see much share price growth.How stock buybacks boost share price and Shareholder Yield giving us a nice capital gain and higher Total Returns.When (and why) companies should buyback their own stock.My 3-step screen to find stocks that may potentially buyback their stock giving us the biggest bang for our Shareholder Yield buck.







    Links and Resources Mentioned in this Episode







    The Income Investors AcademySoFi Invest

    • 14 min
    The Only Number That Matters to an Income Investor – TR015

    The Only Number That Matters to an Income Investor – TR015

    Remember that movie A Few Good Men when Jack Nicholson, the corrupt General, was testifying and he yelled out “You want the truth? You can’t handle the truth!” Sometimes that’s what I feel like telling folks when they ask how they should be investing.







    This Week’s Total Return:







    26.56% 13.89% capital gains + 12.67% income yield.







    In this episode, you’ll learn:







    The ONLY number that matters to income investors (I guarantee it's not what you think).Why you should think of your portfolio as a "farm" for the best long-term results.A guy at my club who turned $50k into $1.7M and $60,500 a year in income with just a 5-stock portfolio of dividend payers.







    Links and Resources Mentioned in this Episode







    The Income Investors AcademySoFi InvestUncle Nearest Premium Whiskey

    • 13 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

kenman13 ,

Amazing info

Susan generously gives call you action information. She’s such a Go-Giver! Thank you

Carey_PA ,

Fun and Informative!

I’ve known Susan for quite some time and have seen through the years what she’s taught and what she’s brought to the marketplace. It’s all been good but I can tell you hands down that THIS feels and sounds like the best version of Susan yet! You can just hear it in her voice. She’s funny and informative. The podcasts are easily digestible.

melliemtbgirl ,

Finance can be fun!

Susan has incredible knowledge when it comes to finance and makes the subject entertaining and fun to listen to! Great Podcast!

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