51 episodes

Marketing small businesses can be a tough row to hoe. Everyone's an expert until you really analyze results. More traffic, better rankings, social media presence - they mean nothing if those efforts don't improve your business.The reality is most marketers servicing small and mid-sized businesses know some tactics, but they don't know marketing. For SMBs, marketing can be a steep and expensive learning curve.This podcast weeds through the garbage and simplifies marketing for SMBs.

Totally Hyped - The Small Business Marketing Podcast Cale Guin

    • Business

Marketing small businesses can be a tough row to hoe. Everyone's an expert until you really analyze results. More traffic, better rankings, social media presence - they mean nothing if those efforts don't improve your business.The reality is most marketers servicing small and mid-sized businesses know some tactics, but they don't know marketing. For SMBs, marketing can be a steep and expensive learning curve.This podcast weeds through the garbage and simplifies marketing for SMBs.

    Consumer's Thoughts on Metaverse: What Busines Leaders Should Know Right Now.

    Consumer's Thoughts on Metaverse: What Busines Leaders Should Know Right Now.

    While the business world is bursting at the seams with opinions on metaverse, what are consumers thinking, if anything? Should you be investing, or should you stay away? 
    In this episode of Totally Hyped, I’m joined by Jen Musil, VP @ the Harris Poll. Jen and her team did some digging into what consumers think about metaverse, which in turn provides some insight for your next steps. 

    • 50 min
    The All New Hype-O-Meter 3000

    The All New Hype-O-Meter 3000

    If you want a super easy way to know if a marketing topic Over-Hyped, Under-Hyped, or Hyped Just Right, get to know the Hype-O-Meter 3000.

    The ultimate marketing BS detector.

    • 5 min
    The Guide to Marketing Success for SMB Leaders

    The Guide to Marketing Success for SMB Leaders

    The guide to marketing success for SMB leaders is easy to learn. It can be transformative, and it can give you a leg up on the competition.

    It all starts with you no matter what your marketing experience is.

    • 23 min
    All New Episodes Coming

    All New Episodes Coming

    All new episodes starting August 16th.

    • 48 sec
    Recruitment Marketing - How to Stand Out

    Recruitment Marketing - How to Stand Out

    In the continuing saga of unprecedented moments in time, we are experiencing a worker shortage unlike anything we have seen before. In order to compete for talent today a deeper understanding of what you’re up against is in order.
    Today you’ll meet Natalie Forward. Not just a cool name, Natalie is a talent master as adept in recruitment and talent strategies as you’ll find. In this episode we’ll discuss the root of the issue and what SMBs can expect and do about it.

    • 59 min
    Building the Perfect Lead Generation Beast

    Building the Perfect Lead Generation Beast

    • 40 min