Tourism Heads and their Tales - Brian Wright Tourism Heads and Their Tales

Today’s guest on Tourism Heads and their Tale’s is Brian Wright, Head of Marketing for Mammoth Lakes Tourism, California. We discuss why understanding the voice of the community is vital to marketing a destination and that we are all stewards of these special places we call home. We talk about key takeaways from the Pandemic and the impacts increased visitation has on marketing decisions in smaller sought after outdoor rec destinations, the value of data driven decisions, risk taking and much more. Join us on Tourism Heads and their Tales …...