Tourism Heads & Their Tales - Capital Region USA's Scott Balyo Part One Tourism Heads and Their Tales

Today, Tourism Heads & Their Tales welcomes Scott Balyo. Scott is the Executive Director of Capital Region USA (CRUSA), which is the official destination marketing partner of Washington, DC, Maryland, and Virginia, working together to promote the region to overseas leisure travelers.
In this episode we discuss the history of Capital Region USA, its programs and initiatives, we talk about the relationship with DC, Maryland and Virginia and how that partner model operates, we find out how DMO’s and CVB’s can enter international markets, we learn what CRUSA did during the pandemic and what trends they are seeing with the post pandemic recovery, we hear about international feeder markets and trade shows that generate the most business and what Scott’s outlook is for the future.