71 episodes
Tourism Marketing Mastery Erik Hatterscheidt
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- Business
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4.2 • 6 Ratings
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This show is for those who run a tourism based business and are looking for new ways to market that bring in consistent bookings but still maintain a healthy profit margin for their operation.
Inside each episode, learn from Erik Hatterscheidt, a former resort marketing manager and now owner of a global 7 figure tour business as he shares his biggest “A-ha moments” and marketing secrets with full transparency.
From marketing flops, to mindset, to big booking wins, Erik pulls you into his world and shares his personal journey to filling bookings using clever marketing ideas.
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70. The ‘Holy Crap’ offer
Here’s an offer that will set you apart from the competition, is free to create, and comes with world class benefits.
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69. Never discount - Use the cheesecake strategy instead
Discounting is almost always a horrible idea. And there’s a much smarter way to achieve the outcome you’re looking for.
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68. Pricing for profit in tourism
Pricing strategies you should be considering going into 2024.
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67. 10 Big marketing mistakes that drag a team down
In this episode I cover the 10 big mistakes I made in the last 3 years working with my marketing team.
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66. 3 Years Gone - Why I left and why I’m back now
A brief explanation on where I’ve been, what I’ve been up to, and what you can expect moving forward. If you want to ask me a question you can do that by listening to this episode on Spotify.
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65. How to make the complex simple in your marketing
Is your organization or your marketing overwhelming? If so you need to listen to this episode. To write with questions contact Info@tourismmanagentacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
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Customer Reviews
A must for accommodations managers
If you manage any kind of accommodation- from a B/B to a national chain, this podcast has episodes that keep you on your toes. Also helpful in educating mgrs on how to ensure you are hitting every aspect of marketing...from the often-neglected importance of back end marketing to being able hold your marketing partners accountable for increasing your ROA by creating effective content, efficient booking “pages”, etc. I’ve not only acquired new tools, but I’m now revisiting old concepts again through different lenses.
Good one
Its been a while that I am listening to Erik and I like it, the ideas are clearly exciting and also there are a lot of notions that if you notice you can get your business back on track.
Insightful and genuine
I stumbled on your podcast looking for something geared toward the tourism industry. I enjoy the insightful and genuine approach and look foward to hearing more. Keep up the good work. BTW - I'm listening from Drummond Island, Michigan.