13 episodes

"How the &#$%# do we know what channels we should put our marketing dollars into?” Every marketer asks themselves this question, and more often than they’d like to admit. Destination marketers, attraction marketers, and anyone advertising in the tourism industry have to deal with their own set of questions on top of everything else. Publishers want our money, and they will fight for it.

This is Tourism Media Mayhem. It’s madness out there. Sasha and Josh, traditional and digital experts respectively, will attempt to tame the chaos and provide reasonable, debatable insights. It’s not always black and white. Don’t worry; there will be arguments. Oh yes, it’s a bloody battle on Tourism Media Mayhem.

Tourism Media Mayhem Relic

    • Business
    • 5.0 • 2 Ratings

"How the &#$%# do we know what channels we should put our marketing dollars into?” Every marketer asks themselves this question, and more often than they’d like to admit. Destination marketers, attraction marketers, and anyone advertising in the tourism industry have to deal with their own set of questions on top of everything else. Publishers want our money, and they will fight for it.

This is Tourism Media Mayhem. It’s madness out there. Sasha and Josh, traditional and digital experts respectively, will attempt to tame the chaos and provide reasonable, debatable insights. It’s not always black and white. Don’t worry; there will be arguments. Oh yes, it’s a bloody battle on Tourism Media Mayhem.

    Making the Most of Email Marketing

    Making the Most of Email Marketing

    Are you a destination marketer who knows you should be doing more with your email lists? This episode is for you. Josh and Sasha cover automation, impacts of iOS 15 on email open rates, and so much more. Avoid the spam filters and turn those email addresses into visitors.

    Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

    • 31 min
    How Can Your Destination Capitalize on the Holiday Travel Surge?

    How Can Your Destination Capitalize on the Holiday Travel Surge?

    Will visitors still travel for the holiday season? When will they book? Where will they go? What is important to them? Get informed about the latest holiday travel trends this year and how your destination can capitalize on visitors planning to stay longer and spend more. 

    Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

    • 22 min
    A New Spin on Outdoor

    A New Spin on Outdoor

    Learn how to think outside the box and get creative with your outdoor buys with Carvertise.

    Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.



    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

    • 28 min
    Top Mistakes Destinations Make While Media Buying

    Top Mistakes Destinations Make While Media Buying

    Josh and Sasha dive deep into common mistakes they’ve seen destinations make when it comes to planning and buying media. Tune in to avoid these common faux pas!

    Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.



    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

    • 35 min
    A Paid Search Primer

    A Paid Search Primer

    Josh discusses PPC tips and tricks for tourism, along with some advice about how to hold your advertising partners accountable. 

    Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.



    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

    • 39 min
    Inside Visit Oakland's Marketing

    Inside Visit Oakland's Marketing

    Josh and Sasha get to know Sabrina Dueñas, Digital Marketing Manager at Visit Oakland. Recently named an Emerging Tourism Star by eTourism Summit, Sabrina is making a major difference at Visit Oakland and can teach us all a thing or two.

    Visit Oakland

    Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic.

    To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

    • 47 min

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