Towards a Smarter World

[A]
  • 3.9 (7)
  • TECHNOLOGY
Towards a Smarter World Podcast

Join our podcast as we discover how to make the world smarter one step at a time! Listen to industry leaders on the trends and topics shaping how we work and use content. Our episodes explore the latest in artificial intelligence, machine learning, semantics, and other emerging technologies. Discussions also include best practices for content strategy, engineering, operations, governance, and design. We share insights on how these practices are changing the way we live, work, and interact with each other.

  1. AUG 30

    Evolving Information Experiences with Language Models and RAG

    Join Bill Rogers, founder and CEO of AI1toZ, as we discusses the evolution of content management systems (CMS) and the impact of artificial intelligence (AI) on the industry. He shares insights from his experience in building platforms like Ektron and Orbita, and highlights the shift towards decoupled architectures and the use of large language models (LLMs) in content management. Rogers explains how the combination of structured and unstructured data, along with AI agents, can create personalized and efficient customer experiences. He also emphasizes the importance of curiosity and experimentation in driving innovation in the field.

    40 min

  2. MAY 1

    Aligning Content and Company Strategies with Anna Schlegel

    In this episode, Anna Schlegel, a senior executive in content strategy and a pioneer in global content innovation, explores the evolution of content operations and the strategic importance of structured content management in today's AI-driven market. Anna shares insights from her extensive experience, emphasizing the need for a unified content strategy that aligns with business goals and enhances customer experiences.

    38 min

  3. FEB 28

    Unified Content Operations and the Pluggable Content Supply Chain with Michael Iantosca

    In this episode, Michael Iantosca, a long-time leader in structured content and content supply chains, explores the need for a universal, pluggable content supply chain to connect and orchestrate content workflows across an enterprise. Companies often implement content creation and delivery tools but lack an "operations supply chain" to connect workflows. A future "content mission control" framework moves the industry forward for the AI era, where value comes from ecosystem interconnectedness. Listen to real-world insights on intuitively adopting frameworks like this without complexity.

    31 min

  4. JAN 16

    Simply Structured Documentation: Get started with modular content using DITA with Mike Hedblom

    Mike Hedblom of Medallia shares how his team uses Darwin Information Typing Architecture (DITA), a structured content approach, to deliver personalized content experiences. DITA allows content to be broken into modular, reusable components that can be dynamically assembled for different audiences. Mike explains how his team kept it simple when implementing DITA, focusing on solving immediate business needs like documentation personalization. In this interview, he provides tips on how to intuitively adopt structured content techniques like DITA without complexity. Tune in to hear a practical, real-world example of getting started with modular content. Full transcript

    47 min

  5. 04/05/2023

    The Future of Design is Human-Centered: Insights from Doug Powell

    In this episode, Doug Powell, a renowned design leader, discusses creating unified design systems and services across large enterprises. He shares strategies for gaining executive support, scaling design thinking, and measuring the impact of human-centered design.  Listen to this episode, to gain valuable insights into leading systemic design changes that enable teams to work better cross-functionally. Full transcript

    57 min

  6. 02/10/2023

    Streamlining Operations with Unified Terminology with Kelly Lawetz

    In this episode, Cruce Saunders chats with Kelly Lawetz, Director of Unified Content Services at Genetec, about her journey leading a team to create and deliver high-quality technical content. Discover the critical role of consistent terminology in content creation and how it impacts Genetec's digital transformation. Learn about the company's agile approach to terminology management. Explore the significance of leadership in driving change and how terminology management lays the foundation for a smarter future in content and customer experience.  Full transcript

    32 min

  7. 08/22/2022

    Innovating Skillsets and Moving Projects Forward with Lisa Trager

    Lisa Traeger, an Omnichannel digital strategy and content assets expert, shares her experience on the evolution of storytelling in the enterprise and the importance of engaging in meaningful two-way conversations with consumers. Learn about the challenges of content practices and governance in large enterprises and how Lisa improved SEO and customer experience through structured content at Verizon. Discover the significance of having a holistic view of the customer journey and the need for coherence in content sets and structural standards. Read the full transcript

    32 min

  8. 08/03/2022

    The Marketing Cheat Codes for Creating a More Intelligent World

    Join for a special episode as we explore some of the cheat codes in content intelligence. Our friends from Aprimo interview Cruce for a change. Hear insights on the power of Standardization and Orchestration. Listen to the full episode here. And Visit simplea.com for the transcript of this bonus episode.

    7 min
See All (37)

Ratings & Reviews

3.9
out of 5
7 Ratings

About

Join our podcast as we discover how to make the world smarter one step at a time! Listen to industry leaders on the trends and topics shaping how we work and use content. Our episodes explore the latest in artificial intelligence, machine learning, semantics, and other emerging technologies. Discussions also include best practices for content strategy, engineering, operations, governance, and design. We share insights on how these practices are changing the way we live, work, and interact with each other.

Information

  • Creator
    [A]
  • Years Active
    2016 - 2024
  • Episodes
    37
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Towards a Smarter World

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