Town Hall Academy - Archive

Carm Capriotto, AAP

Single-subject Town Hall Format from a panel of aftermarket professionals sharing their knowledge and best practices. The ‘Academy’ is a learning summit for the automotive aftermarket professional.

  1. Make your Competitor Your Friend

    03/19/2020

    Make your Competitor Your Friend

    https://youtu.be/OpwPVKUNwhg Brad Pellman first started working in the automotive industry at the age of 15 and over his career has held a wide variety of jobs at both dealerships and independent repair shops. In 1995 this dream of owning his own shop became a reality when he opened up Pellman’s Automotive in Boulder, CO with his wife, Lisa. Brad is ASE master certified and AAM designated as well. He is currently on the Board of Directors for ASE and ASA Colorado, with past board involvement with CCPN and the TECHNET Automotive Council. He has had the added privilege of being designated as one of the Motor Age Top shops in the country. And hopes to continue to raise the awareness and importance of Independent automotive repair across the country. Brad’s previous episodes HERE. Peter Foreman from Integra Tire, Second Generation Shop Owner, 39 Years old from Langley, BC. Peter literally grew up in the shop. As a baby, there was a cot in the office while his mom Cheryl did the books! Taking his Dad Dave’s beliefs and expanding on them, Peter went out and made a career on his own in the auto parts industry before deciding to come back and help his family bring the shop into the next age of auto service and repair in 2005. Peter is happily married with two children. His children love to visit the shop as well. Maybe there will be a third-generation one day! Learn of Peter’s Previous episodes HERE. Paul Marquardt Started in this business in 1979 as a pump jockey and lube tech. Paul attended various training over the years, some of it daytime training 4 hours of travel time. He bought the business Northwoods Auto Techs, Rhinelander, WI, in 1990 and in 1995 expanded from 2 bays to 5 bays and became a NAPA Autocare center at the same time. He was the NAPA Stevens Point NAPA ASE Tech of the Year from 1999 through 2008 and was the National NAPA ASE Tech of the Year for 2010. Paul Joined the NAPA Autotech training team around 2011 as a contract trainer and have been doing that as well as keeping the business going. Learn of Paul’s Previous episodes HERE. Key Talking Points:  Big reality is that there is enough business for everyone.You cannot work on all the cars that drive by your shopProblem is not the shop across the street or down the roadMany shop owners have learned from their peersSmart shop owners are in a network and talk weeklyThere is no reason to create from scratch. Get ideas from colleagues, tweak to make them yours and implement. It is called R & D. Ripoff and DuplicateIt is better to have friends than enemiesCall for support from a local team or network can help you solve a problemIf you get along they can be there to help youYou see strong comradery at events like Vision. Why can’t that get down to the very local level?You solve problems by having resources. Friends in your market can help youIn Peter’s group, they used to have a Google sheet that listed all their tools so they knew what they could borrowIf you borrow a tool twice you should own itYou can also share business challenges and marketing ideasSome have even helped with a techIf you share marketing ideas use different companies to keep your identities separateVisit every new shop in your area. Just stop in.Ask for their opinion on things. Tools, training, etcEncourage the shop...

    37 min
  2. Are You Paying for Training? The Right Thing To Do

    03/12/2020

    Are You Paying for Training? The Right Thing To Do

    https://youtu.be/IITVoBkJ1-A Keith Williamson is the owner of Williamson’s Repair and Tire in Bondurant, IA for over 20 years. He is a member of MWACA where he leads the Shop Owner Support Group (an amazing group of shops) in Iowa. He and his team focus on the customer experience, as well as Hybrid, Electric and emerging vehicle technologies. He recently added a solar array to his building and uses a Toyota Prius and Chevrolet Volt as shuttle vehicles and plans to add more hybrid and electric vehicles as they continually update their loaner fleet. He is a member of RLO Training’s Bottom Line Impact Group for 4 years. Listen to Keith’s previous episodes HERE. John Long started to gain more interest in vehicles and just after his 21stbirthday he accepted a position working at National Tire & Battery as a service advisor. He knew nothing about tires or vehicle systems and how they worked, but he learned as much as he could. In 2005, John and his wife decided it was time for a move. He arrived in San Antonio late on a Friday night after driving 24 hours straight and interviewed with Mark Roberts on Saturday morning. Mark hired John, and for the next several years he helped grow the new mechanical repair shop business. Listen to John’s previous episodes HERE. Tyler Hubbard is the owner, I-70 Auto Service, Kansas City, MO. Listen to Tyler’s previous episodes HERE. Key Talking Points: One of the best ways to grow your technicians is to pay for their trainingConsider incentives for the number of hours. See this episode with Bill Hill: FTR 075: Bill Hill – Yearly Bonus is All About a Commitment to TrainingPromote to your customer that you are closed for trainingLet them know of your commitment to stay on the cutting edgeUse your invoices, signs and social media to promote your training commitmentThe best networking happens at the breaks and in social events during any conference, especially at VisionWhen back at work hold lunch and learns and share what each other learned and what resources are available.When you teach you learnHold deep discussions on what each learned. Do this over a few weeks so you can spend some quality time on each lessonTeam bonding is at an all-time high when you bring your team to a training conference.Some techs will leave shops when they will not pay for their trainingBe sure that your techs all go to different classesLunch and learn where your techs share new ideas that they discovered or learned. Make this a part of your meetingsHow do we test if the training workedYou need to want to see your people be successfulTrack comebacks to find weaknesses in trainingTraining saves your tech time. Time is moneyIf you are going to provide the best customer service, not training your techs hurts that commitmentYou gain a competitive advantage with your commitment to trainingYou need to fix yourself and then you’ll find better ways to build a better businessInvestment in training as a percent of sales needs to be budgetedJohn Long spent $90,000 on training. It was 3% of his businessTechs want to be trained. If they don’t it is time for them to find another shopEvery position in...

    35 min
  3. Insurance Coverage Review – Part 1

    03/05/2020

    Insurance Coverage Review – Part 1

    https://youtu.be/QBQiSKOEIG4 Bambi Crozier, wife and co-owner with Neil Crozier, of Car Clinic in Lowell, AR (Northwest Arkansas), has a passion for the hardworking shop owner. Her vision to Change the Face of Automotive Care motivates and inspires every aspect of her daily operation. She entered the industry in 2012 as an entrepreneur shortly after moving back to Arkansas. She spent more than 11 years at AT&T in client relation roles and has a talent for looking at her business and the auto industry through the lens of a client. Bambi’s previous episodes HERE. Kim Auernheimer, AAM is the Co-Owner & Business Manager of CS Automotive in Brentwood, Tennessee. CS Automotive was opened in October of 2006 in the back of a warehouse and now they call a 6,400 square foot, 10-bay shop home. Prior to joining her husband Rob in the business on a full-time basis, Kim had a career in Commercial Real Estate and Property Management. In July of 2011, she stepped out from the background of the business and joined her husband in the venture of creating an industry-leading standout Kim continuously seeks out training for her and her entire team and put the teachings to use. Her belief in industry education has been a large influence on how much success and growth they have had over the last few years. She has a passion to improve the reputation of the Automotive Repair industry working alongside other shop owners and industry leaders to improve the overall experience of the customer from the moment they make that first call to the shop until they drive their car off the lot instilling transparency and developing trust during the entire process. In 2017, she obtained her Accredited Automotive Manager (AAM) designation. This is a result of 120-credit hours of coursework in several core competencies including leadership, marketing, customer relations, accounting, and several other areas of automotive repair business management. Listen to Kim’s Episodes HERE. Brad Hazelwonder is an Insurance Marketing Representative for Federated Insurance. His areas of expertise: Business Insurance, Life & Disability Insurance, Estate Planning, Business Succession, and Key Employee Retention Key Talking Points: Insurance is a contract between the business and the insurance companyTwo typesPhysical propertyWhat you ownYour Customers propertyLiabilityYou are responsible for damage to others and their propertyYou have more responsibility than an individualWhen you hire someone you say you trust that personWhen they do something wrong the liability is on you.These claims are going through the roofYearly audits are done with your agent. Sometimes twice. They may ask:Are there name changeNew propertyMailing addressChanges in equipmentLook at revenueChanges in payrollLook at loaners and the limits you wantAnd many moreLoanersYou must check if your customer has a valid licenseYou must check if they have valid insuranceNo different than a rental car contractYou need to get a signed agreement with the customer on the use of the loaner car. Your...

    46 min
  4. 02/27/2020

    Open Forum: Ask the Shop Owner - Part 2

    https://youtu.be/fi3oBrNmE9Q Andy Bizub from Midwest Performance Cars in Chicago is also a native of Chicago. His first career was 25 years as a commodity trader. He entered the professional auto industry in 2014 by acquiring a failing shop in downtown Chicago that he was a customer of and started a turnaround. Andy now has two locations. He bought his first car at age 19, a 1972 Triumph Spitfire, which was the start of his gas, oil, and automobile obsession. Listen to Andy’s previous episodes HERE. Maryann Croce was a banker turned business owner. Tony was a technician turned shop owner. Her biggest mistake as a new business owner was thinking she had to do it all. This is one of the reasons why her signature talk “Gain Control by Letting Go” was created. Maryann is also a member of Women in Auto Care and owns smallbizvantage.com. Hear Maryann in her previous episodes HERE. Tony Tatich is the General Manager of TMT Automotive, Bremen, IN. He works on solidifying his current shop while building human capital. He is, currently, exploring a second location with the second shop already located. One of his present challenges is finding the right person for the second location. He thinks about his continued growth personally, business, and into multiple facilities. he is working through challenges of growth & being a Yes shop in massive growth periods. He is looking for harmony and to build a shop that runs 100% without his involvement. He leads a staff of technicians that are 21, 28, & 33 with a senior technician @ 54, Growing out next people homegrown! He is very excited about –  2nd child on the way, 19.8% growth in the first 6 months! Find out more about Tony’s episodes HERE. Key Talking Points: Where are you getting your new customers?Old fashion mailersFacebook groupsSmall fleets (other business owners)Building relationships from all sectors, building trustGoogle ad wordsCommunitySocial media. Paid and organicMailersShow you are different in your value propositionGoogle My BusinessAndy was able to cut his cost of clicks down substantiallyGrowth strategy from TMT (Tony) took them some time to find their first. They have a goal of 5 storesMany have goals to grow and sell to a regional consolidatorTime hack:Get off of FacebookManage your time by theme days or activitiesManage your tasksSend a text on your tasks to yourself and not open it until morningPlan your day the night beforeFind a brick of time (blocks)Cross of a list and get the closure of completionAverage Repair Order GrowthLook for the ‘Smalls’Lightbulbs, air filters, cabin filters400% Rule100% Inspected100% Quoted100% Talked to Client100% of Follow UpBalancing with RotationBe responsible for...

    51 min
  5. Service Advisor Role Play #4

    02/20/2020

    Service Advisor Role Play #4

    https://youtu.be/t3cgw0Mbc2Y Jeremy O’Neal President and lead sales trainer for Advisorfix, began his career as a Service Advisor and moved into Service Management at the dealership level for VW, Audi, and Porsche. He consistently placed in the top 3% of Service Advisors across the nation. With a passion for helping others, Jeremy started coaching Service Advisers in 2007. Jeremy also owns an independent auto repair shop Freedom Auto Repair in Hesperia, CA. Previous episodes HERE. Link to Advisorfix HERE. Todd Zimmerman is Dynamic Automotive's Location leader. Previous episodes HERE. Jayson Preston. Supervisor, Parts and Service, Curt's Service Inc., Oak Park, MI Previous episodes HERE. Key Talking Points:   Role Play #1 - Incoming Lead: Calling for a price on a Timing Belt. 2012 Honda Odyssey Touring 3.5 122,500 Miles. Original BeltGetting the car into the shop is a priorityNo dead air on phone call- connect with customer and keep them talking, guide call and establish control of the conversation When you answer the phone be fully presentPricing is transparent, don’t be afraid of it Role Play #2 - Sales Presentation - Oil Change Customer. 2017 Honda CRV AWD 63,900 Miles.People deny work depending on price, trust, or no time If you don’t know why the customer is turning down work then you can’t fix vehicle problemBrake pads- safety issueGive one total price instead of line by line price Role Play #3 - Selling Diagnostic Services over the phone. The customer calls in and asks how much to diagnose my check engine light.Asked for appointment multiple timesNeed to ask the type of vehicleStand ground for a testing fee- able to accurately fix the vehicle with running proper testing, taking the guesswork out of the equationSafe to drive? Yes can drive it to shop to get it fixedRCA- root cause analysis   Resources: A special thanks to Jeremy O'Neal, Todd Zimmerman, and Jayson Preston for their contribution to the aftermarket.Books Page HEREListen to all Remarkable Results Radio, For The Record and Town Hall Academy episodes. Facebook   Twitter   Linked In   Email Mobile Listening APP's HERE Join the Ecosystem - Subscribe to

    43 min
  6. Open Question Forum: Shop Ower

    02/13/2020

    Open Question Forum: Shop Ower

    Panel: Rachael Wacha, City Auto Repair, Gainsville, FLKate Jonasee, K-Tech, Sebastopol, CA (MSO)Donnie Hudson, Troy Auto Care, Troy, MI (MSO)Jeremy Winters, Service Manager at Weavers Auto Center, Shawnee, KS Talking Points:   Kate’s big thing was the improvement in her company culture and the psychology of herself as a leader was impactful.Rachael, getting yourself centered so you can make a change with your teamSome on your team will exit themselves as they choose not to be team playersTechnical and management training is so important to the development of your teamDonnie does cross-training so each other knows the other jobTraining happens when the culture breeds continuing educationLocalize training needs to be more hands-onHire a national trainer and split costs with fellow shop owners and set up a Saturday for a daytime hands-onLabor rates are a reflection of your value proposition. Labor rates should be a function of the business not of the marketIf you did your job right it is never about the labor rateCustomers want to trust you  Rachel sells here value vs price or labor rateCustomers ask price or rates because they don’t know what else to askFocusing on the customer is part of your culture. They will now it and feel itYou can offer a value proposition for your customers even if you just started. Start out strong with a strong culture and commitment to your team and your customerSurround yourself with people smarter than youAsk other shop owners 90% of them want to help. Put your ego on the shelf. Be humbleWeavers got completely off of flat rate. They have six-figure technicians on an hourly planYou can tie many performance bonusesDonnie and kate has put in place an IRA plan for their techsComebacks:Handled as a #1 priorityThis show the character of the company by how you handle come backsConsider a system to track every come back to spot a trendKate and Jeremy are watching the growth of EV’s Kate and Donny are not heavily into HybridsRachael feels that having peers and colleagues helping her has had a big impact on here businessKate feels that her business coach has had a huge impact on her businessShe recently had 36 other shop owners touring her facility where there was knowledge transfer happening for everyoneBonding and Q & A happeningIdea sharingJeremy has seen the impact of a business coach on the business. A game-changerDonnie’s coaching experience is from his local business development group. Sharing, caring, teachingSuccession planning. How do you plan to doEvery decision you make should be on succeeding the businessFamily businesses have unique dynamics. Open communication is criticalIf you can’t find a successor with the passion necessary you don’t have a good candidate   Resources: A special thanks to Donnie Hudson, Kate Jonasee, Rachel Wacha and Jeremy Winters for their contribution to the aftermarket.Books Page HERELeave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.Listen to all a...

    47 min
  7. Flat Rate vs Hourly-Bonus Hybrid Pay Plans

    02/06/2020

    Flat Rate vs Hourly-Bonus Hybrid Pay Plans

    The Panel: Jeff Matt from Victory Auto Service in Minneapolis and St. Petersburg, FLA, was featured in episode 48. Jeff owns six locations with one being in Florida. He has over 40 team members and has grown through acquisition. Jeff opened Victory in 1997 as a one-bay shop and has slow steady growth over the years. His growth offers up a great view of multi-shop ownership. Episodes Jeff Matt is featured in HERE. Michael Maloney is president of Convenience Auto Service and owns two general repair facilities in Ann Arbor, Michigan. Mike brings a fairly unusual blend of corporate technical expertise and business leadership to his shops. “I spent thirty years working in large companies, but always wanted my own business.” He launched that dream following his retirement from a series of ‘regular jobs.’ His insights into spaces where automotive, consumer electronics and customer service intersect are drawn from real world experience with some of the world’s most successful and innovative companies, including Ford, Nokia, Tyco, GM, Apple, B&W, and Microsoft. His leadership of technology acquisitions, engineering, manufacturing, and purchasing for companies in the consumer electronics, audio and auto spaces gives him a unique perspective relative to other shop owners. Listen to Michael’s Episodes HERE. Corey Evaldi grew up in Buffalo, NY (Lackawanna). He owns Olmstead Auto Care, Olmstead Falls, OH. His dad had his own auto repair shop before Corey was even born. In 1988, he built the shop that is still in business today. He started to enjoy the electronics and troubleshooting of vehicles really young. During his junior and senior year of high school, He went to Potter Road Career and Technical Center and took the Automotive programs. His senior year had an automotive competition at ECC, local community college. In 2015 he returned and was overwhelmed with the responsibilities of running a shop. he was a technician, service writer, accountant, clean up person, the fireman that extinguished fires all over. He could not keep doing what he was doing. He produced 40% of the billed hours out of 4 techs. He looked for help. Found a coaching firm that really showed him what a business owner looks like. After implementing the changes, there was extreme push back from the existing crew. After standing firm on most things, change over was inevitable. Listen to Corey’s Episodes HERE. Joe Hanson owns Gordie’s Garage. Joe has attended Management Success, NAPA training, Lawrence Tech University and most recently he is a member of the RLO 20 Group 13. He has earned his ASE C1: Automobile Service Consultant Certification. Under his father’s leadership, he has seen what it really takes to make a business like this work. Listen to Joe’s Episodes HERE. Talking Points For Flat Rate Jeff Matt: I've never met an hourly paid technician or a technician with a high guarantee of pay that is a high producing technician. Our limited commodity is time. To be an effective leader we need to know that pay is just one part of an employee experience You need to keep your shop full When they produce you need to be willing to pay them Mike’s tech's hourly rate goes up fast when they hit the breakeven number. He has tiers of hour they need to perform Jeff:End of day on a Friday when a battery comes in the door....

    54 min
  8. How Do you "Localize" National Training

    01/30/2020

    How Do you "Localize" National Training

    https://youtu.be/FTGZbgwjMXE The Panel: Bryan Gossel, BG Automotive, Fort Collins CO  Brian's Previous Episodes HERE. Phil Carpenter, Director of Operations, Urban AutoCare and Avalon Motorsports. Judi Haglin and husband Dana own Haglin Automotive Inc., a full-service auto repair shop in Boulder, CO, and they’ve been leaders in the Boulder auto repair industry since 1981. Judi and Dana have a super working relationship and they pay attention to details, share a core value; ‘Everyone Speaks’ that is part of their strong business culture. They received Motor Age’s Top Shop honor in 2015. Key to their success is they know their roles and together make a strong business owner. They say, “Fixing cars is secondary, we are primarily solving our customer’s problems”. Judi’s previous episodes HERE. Brad Pellman first started working in the automotive industry at the age of 15 and over his career has held a wide variety of jobs at both dealerships and independent repair shops. In 1995 this dream of owning his own shop became a reality when he opened up Pellman’s Automotive in Boulder, CO with his wife, Lisa. Brad is ASE master certified and AAM designated as well. He is currently on the Board of Directors for ASE and ASA Colorado, with past board involvement with CCPN and the TECHNET Automotive Council. He has had the added privilege of being designated as one of the Motor Age Top shops in the country. And hopes to continue to raise the awareness and importance of Independent automotive repair across the country. Brad’s previous episodes HERE. Key Talking Points: Training is MaintenanceWhy is the participation low at so many regional and/or national eventsListen to the commitment from Phil Carpenter as to the number of venues and how many of his team are going to matter how far including Vision, ASA Colorado Summit and STXLocalize training with your fellow shop owners. Don’t call them competitors call them alliesClasses for technicians, service advisers and ownersThe power of networking beyond the trainingBuild grassroots in your community and create a culture of sharingBe the hand up not the handout. Give.Also, be willing to receive and then implement a great idea. Don’t regret for years not implementingRealize that there is enough business for everyone. You cannot fix all the carsA good shop wants the shop across the street to be as good as themSame faces show up for trainingWhen will shops hit the wall because they are not training? Many may have alreadyBring in national trainers to your marketplace, get together with your allies and split the costsHave all local competitors work together on training. There is no competition when it comes to the power and value of trainingIf you don’t implement the key things you learn you just wasted your timeWhen you teach you learnADAS training should be required for all owners, techs and service advisers. Understanding the complexities and calibration routines will help communicate with your customer and respect the technology while working on an ADAS equipped vehicleAsking for help is a sign of strength not weaknessConsider a training bonus at year-endPay for all trainingDo not ask for a written commitment to stay with the shop after you invest in trainingFind a close friend who owns a shop and work together as...

    54 min

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About

Single-subject Town Hall Format from a panel of aftermarket professionals sharing their knowledge and best practices. The ‘Academy’ is a learning summit for the automotive aftermarket professional.