31 min
TP306 - Stop Telling Everyone It’s Christmas touch point podcast
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- Marketing
In this special episode, hosts Chris Boyer and Reed Smith discuss the various health observances that health systems use as part of their content calendars and ponder if they are useful or not. They also discuss whether Seasonal Marketing can align to the strategic plan as well as tap into consumer emotional states, and if that has an impact on various hospital strategies.
Mentions from the show:
2022 Health Observances Calendar
How To Tap Into Emotions Via Seasonal Marketing (And Why It Matters)
How Seasonal Spending Habits Change the Way Companies Should Think About Customer Loyalty
Using National Health Observances to Engage New Patients
TouchPoint.Health
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this special episode, hosts Chris Boyer and Reed Smith discuss the various health observances that health systems use as part of their content calendars and ponder if they are useful or not. They also discuss whether Seasonal Marketing can align to the strategic plan as well as tap into consumer emotional states, and if that has an impact on various hospital strategies.
Mentions from the show:
2022 Health Observances Calendar
How To Tap Into Emotions Via Seasonal Marketing (And Why It Matters)
How Seasonal Spending Habits Change the Way Companies Should Think About Customer Loyalty
Using National Health Observances to Engage New Patients
TouchPoint.Health
Learn more about your ad choices. Visit megaphone.fm/adchoices
31 min