47 min
TP314 - Marketing’s Impact on Acquisition, Retention and Leakage touch point podcast
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- Marketing
Healthcare marketers are very familiar with acquisition marketing, but are these strategies enough? In this episode, hosts Chris Boyer and Reed Smith discuss the trifecta of patient-centered marketing strategies: acquisition, retention and leakage. By understanding their roles and align their outreach efforts, marketers can build a comprehensive approach to marketing to patients in their service areas.
Mentions from the Show:
Acquisition Marketing: What You Need to Know
3 Types of Effective Retention Marketing Strategies
Controlling Patient Referral Leakage
Touchpoint on Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Learn more about your ad choices. Visit megaphone.fm/adchoices
Healthcare marketers are very familiar with acquisition marketing, but are these strategies enough? In this episode, hosts Chris Boyer and Reed Smith discuss the trifecta of patient-centered marketing strategies: acquisition, retention and leakage. By understanding their roles and align their outreach efforts, marketers can build a comprehensive approach to marketing to patients in their service areas.
Mentions from the Show:
Acquisition Marketing: What You Need to Know
3 Types of Effective Retention Marketing Strategies
Controlling Patient Referral Leakage
Touchpoint on Twitter
Reed Smith Twitter
Chris Boyer Twitter
Chris Boyer website
Learn more about your ad choices. Visit megaphone.fm/adchoices
47 min