Tracking Reality

Vita Vee
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The affiliate tracking podcast that doesn't round the numbers. Two practitioners break down the math behind tracking gaps, platform comparisons, and signal fidelity. No fluff, just data.

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  1. 4월 9일

    Voluum vs Hyros: Are They Even Solving the Same Problem?

    ## Show Notes Voluum and Hyros are rarely in the same conversation for a reason. One is built for affiliate media buyers optimizing click volume. The other is built for high-ticket businesses tracing purchases across weeks and touchpoints. Roger and Jessica break down who each tool actually serves, where the pricing gets painful, and what neither one does about refunds. **Key numbers from this episode:** - Voluum CAPI starts at $539/mo (locked behind Start-up tier) - Hyros starts at ~$369/mo with 12-month commitment and $10K-$40K minimum ad spend - Voluum sends 3-5 CAPI signals; Meta accepts 15 - Hyros 90-day ROI guarantee: 15% improvement or refund - Neither platform sends refund reversal signals to ad platforms **Links:** - Full article: https://clickervolt.com/compare/voluum-vs-hyros/ - ClickerVolt free tier: https://clickervolt.com/?v1=podcast&v2=episode&v3=comparison-20260408

    6분

  2. 4월 9일

    Your Tracker Reports $10K. Your Bank Says $8.2K.

    ## Show Notes The gap between reported revenue and actual bank deposits isn't fraud. It's structural. In this episode, Roger and Jessica break down the math on refund leakage, cross-device attribution failures, and partial CAPI signal delivery, and what it's actually costing you every month. **Key numbers from this episode:** - 18% gap between tracker reports and bank deposits - 8-15% refund rates in most affiliate verticals - 5-12% cross-device attribution failures - Most trackers send 3 of 15 possible CAPI signals to Meta - $54,000/year in invisible losses on a $300K campaign **Links:** - Full article: https://clickervolt.com/insights/your-tracker-is-lying/ - ClickerVolt free tier: https://clickervolt.com/?v1=podcast&v2=episode&v3=data-story-20260408

    4분
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The affiliate tracking podcast that doesn't round the numbers. Two practitioners break down the math behind tracking gaps, platform comparisons, and signal fidelity. No fluff, just data.

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    Vita Vee
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    Tracking Reality