Tracking Sales Leads is important to know if your business is growing but tracking where your leads are coming from is important to know which marketing campaigns are effective. Tracking Sales leads sources for campaign purposes for services-based businesses is extremely difficult because a person must actually make the sale. Today we share our process of what and how to track sales leads for service-based businesses.
In order to know if your marketing is working or not you need to track contact points first then you can pull that information through to closed sales. The points of contact that you need to track for all your marketing campaigns are
-Contact Forms - websites and landing pages
-Appointment scheduling systems.