50 episodes

Trade Show Insights is one of the longest-running trade show podcasts, featuring education and analysis of exhibit industry topics plus interviews with leading industry professionals. Hosted by Marlys Arnold, trade show marketing consultant and author of "Build a Better Trade Show Image" and "Exhibit Design That Works."

Trade Show Insights Marlys K. Arnold

    • Marketing
    • 3.8 • 5 Ratings

Trade Show Insights is one of the longest-running trade show podcasts, featuring education and analysis of exhibit industry topics plus interviews with leading industry professionals. Hosted by Marlys Arnold, trade show marketing consultant and author of "Build a Better Trade Show Image" and "Exhibit Design That Works."

    Using Technology to Create Connections Using Technology to Create Connections - TSI15.21

    Using Technology to Create Connections Using Technology to Create Connections - TSI15.21

    One of the challenges event planners faced in 2020 was how to create connections among attendees in a virtual platform. But it’s not necessarily a new – or online only – problem.

    Nancy Drapeau from the Center from Exhibition Industry Research (CEIR) shares trends and data from their report on trade show matchmaking in this rebroadcast of our Virtual Lunch in the Exhibit Marketers Cafe.



    Here are links to items mentioned in this interview:



    * CEIR report: Matchmaking Before & During COVID-19: How North American B2B Exhibition Organizers Use Technology to Connect People and Products

    * Transcript from the #ExpoChat on Making Virtual Networking Work

    * Here’s where you can watch this entire Virtual Lunch broadcast



    About Nancy Drapeau:

    Nancy Drapeau is a 27-year market research veteran, with most of that spent in the B2B exhibition industry. At CEIR, she conducts industry-wide studies and reports on industry trends. In 2019, she was named to BizBash’s 1000 Most Influential People in Events list. She is a well-respected industry speaker and is a member of the Industry Insights Association and Event Industry Council’s (EIC) Research Committee.

    • 26 min
    Designing Accessible Events – Online & Off

    Designing Accessible Events – Online & Off

    Are you ignoring – or worse yet, alienating – a large percentage of the population in your trade shows, whether online or in person?

    Chances are you have been, even if you didn’t mean to.

    So I invited accessibility advocate Samantha Evans to join us for Virtual Lunch in the Exhibit Marketers Cafe to share what your events need to include to be more accessible to all. You’ll learn:





    * What to look for and ask about when checking out virtual event platforms

    * Things to consider when adding captions and interpreters

    * How to overcome some of the challenges presented by wearing masks

    * Plus other tips for designing your exhibit booth with better access to all



    Note: Scroll down this page to read the transcript for this podcast interview.



    Here are links to items mentioned in the interview:



    * Download Samantha’s resource list PDF

    * Interview with Joan Eisenstodt and Lee Jacobia on the Trade Show Insights podcast

    * Communicating with Deaf Attendees (another TSI podcast interview)

    * International Association of Accessibility Professionals

    * Happy Scribe – the app I use to generate transcripts and video subtitles (this is my referral link; I receive credit if you click)

    * AppSumo – great resource for all kinds of limited-time deals on software (my referral link offers you $10 off your first purchase; I will also receive credit if you do)

    * Here’s where you can watch this entire Virtual Lunch broadcast



    About Samantha Evans:

    Samantha (Sam) Evans, CAE, MBA, The Accessible CAE is from Atlanta, GA. Her primary role is the Certification Manager at the International Association of Accessibility Professionals (IAAP), a division of G3ict. Sam works with accessibility subject matter experts and professionals around the world to maintain, build and deliver accessibility certification programs. Sam facilitates the work of IAAP and the accessibility community to establish benchmarks of knowledge, skills, and concepts for accessibility professionals. Sam is also an accessibility and inclusion advocate, active in the association management and credentialing professions. Sam holds an MBA in International Business from Kennesaw State University and holds the Certified Association Executive (CAE) credential from the American Society of Association Executives (ASAE). Sam brings more than 20 years of association management, meeting planning, training, and marketing to her work in volunteer and professional endeavors.

     



     

    • 24 min
    Unleash Your Creativity Unleash Your Creativity - TSI15.19

    Unleash Your Creativity Unleash Your Creativity - TSI15.19

    On this week’s Virtual Lunch in the Exhibit Marketers Cafe, Alan Arnold joins Marlys for a conversation about how to tap your creativity when faced with a challenge. You’ll learn how to:



    * Stimulate your creative juices

    * Recharge like powerful people do

    * Keep an idea journal

    * Have insightful conversations



    Here are links to items in the interview:



    * Apple’s “Here’s to the crazy ones …” ad

    * Here’s where you can watch the entire Virtual Lunch broadcast









     

    • 19 min
    Exhibit Design in a Post-COVID World Exhibit Design in a Post-COVID World - TSI15.18

    Exhibit Design in a Post-COVID World Exhibit Design in a Post-COVID World - TSI15.18

    It seems everyone’s talking about how procedures will change as trade shows reopen – from registration to scheduling to floor plans.

    But there’s one aspect of future shows that’s getting very little attention these days.

    So on this week’s Virtual Lunch, I invited Mel White from Classic Exhibits to provide insights on how exhibitors will need to adapt their exhibits as shows reopen. You’ll discover ideas for:



    * Accommodating traffic flow restrictions

    * Implementing tech tools

    * Adapting your booth layout for each show

    * Incorporating lessons learned from virtual shows



    Here are links to items mentioned in the interview:



    * Trade Show Design Challenges in a Post-COVID World (Mel’s article)

    * Adapting Exhibits for the (Near) Future

    * Classic Exhibits



    About Mel White:

    Early in his career, Mel worked for two different exhibit design firms. Then he briefly left the industry for a career in technology, only to be drawn back to the trade show world. For the past 16 years, he’s been with Classic Exhibits, and now serves as their Vice President of Marketing and Business Development. He is a strong advocate for his customers, Classic distributors, and the trade show industry as a whole.

    • 30 min
    Creative Sponsorships for Virtual Events Creative Sponsorships for Virtual Events - TSI15.17

    Creative Sponsorships for Virtual Events Creative Sponsorships for Virtual Events - TSI15.17

    Just because events are going virtual doesn’t mean there aren’t still great ways for sponsors to get their message out. On this week’s Virtual Lunch replay, guest Nicole Burkart from Conference Care Package shares ideas for sponsors to:



    * Host virtual happy hours

    * Encourage sponsor and audience interaction

    * Gamify participation

    * Reinforce the importance of giving back



    Here are links to some of the items mentioned in the interview:



    * Request the 30 Sponsorship Ideas report

    * Conference Care Package (Nicole’s website)

    * Here’s where you can watch the entire Virtual Lunch broadcast



    About Nicole Burkart:

    Nicole Burkart is no stranger to the events industry. She spent more than 20 years – primarily as an event photographer – dealing with both front- and back-of-house, interacting with attendees and sponsors.

    She also saw how often sponsors struggled to make an emotional connection with attendees, as well as the importance of comfort and personal care at conferences. And so Conference Care Package was born in 2018. Now, she’s adapting her care packages for the virtual audience.

    • 28 min
    Discover Your Career Superpower Discover Your Career Superpower - TSI15.16

    Discover Your Career Superpower Discover Your Career Superpower - TSI15.16

    For months, I’ve wished there was something I could do for all my trade show friends who were suddenly thrust into searching for a new career.

    Then I met career expert Leslie Evans Thorne in an online group, and knew I had to have her as a guest on our weekly Virtual Lunch!

    So listen in as she shares insights on how to:



    * Recognize the difference between your skills and talents

    * Convey the benefits your unique talents bring to any job

    *  “Rona-proof” your career



    Here are links to some of the items mentioned in the interview:



    * The 3 Questions: How to Find Work After COVID-19

    * You Are Free Creed

    * Leslie’s free workbook – Talents: How to Find, Unearth, and Discover Yours

    * Here’s where you can watch the entire Virtual Lunch broadcast



    About Leslie Evans Thorne:

    Leslie Evans Thorne is the Founder of YouAreFree.com and The You Are Free System™, an 8-step process to create meaningful work, make your mark, and boost your income. With over 20 years of experience as a career coach, and one of the first executive coaches in New York City, Leslie is experienced in helping people find and leverage their unique talents, gifts and abilities for a return.

    She has helped hundreds of clients to transition to more meaningful work while increasing their income. Clients range from recent college graduates to corporate CEOs. Known as a dynamic speaker, she has appeared on CNN, the Employment Channel, and Ladies Home Journal.

    • 32 min

Customer Reviews

3.8 out of 5
5 Ratings

5 Ratings

disneygal18 ,

A Great Source for Trade Show Marketing Tips

Marlys' insights, opinions, and evaluations are right on target for developing real-world successful trade show and event marketing strategies. I will be putting a link to this on my company's website because I think that my clients and other visitors would benefit greatly from listening.

PromoWithPurpose ,

Helpful tips for trade shows

I got to know Marlys on Twitter in the #eventprofs community. Her tips are very practical and useful, based on her real world experience in trade shows and events.

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