133 episodes

All Value, High Energy and Proven Info for those who want better results from their Virtual & Live Trade Shows, Conferences, Expos and Webinars. It's time to get excited about Trade Shows and get what you need to Crush Your Show Goals.

Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jim’s 30+ years in marketing and training, plus his experience planning and exhibiting at 100’s of trade shows, events, expos, conferences and more. The podcast will also feature interviews with industry experts to discuss topics geared to help companies really get better results.

“I get a little overly excited talking about trade shows because I know how much time, money, energy and resources go into planning and exhibiting. In most cases it really doesn’t take any more effort to do the right things and get better results,” claims Jim Cermak. “I started this podcast because I want companies to stop setting for average or below average results. I want companies to win and get excited about trade shows again!”

Trade Show University is geared toward small- to medium-sized businesses in a B2B setting. However businesses of all sizes, including those marketing to consumers can benefit and find value.

Each episode focuses on a specific topic pertinent to trade show exhibitors, and is about 20 minutes long. Many episodes will have Jim bringing his energy while discussing a specific topic, and others will feature industry experts who will share their knowledge and expertise. It’s the quick, high-energy, value-packed approach that is different and makes this podcast a resource professionals will appreciate.

To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to www.TradeShowU.biz. Trade Show University will also be featured on Apple Podcasts, Google Podcasts, Spotify and other podcast outlets.

Trade Show University for Virtual & Live Events Jim Cermak

    • Business
    • 5.0 • 33 Ratings

All Value, High Energy and Proven Info for those who want better results from their Virtual & Live Trade Shows, Conferences, Expos and Webinars. It's time to get excited about Trade Shows and get what you need to Crush Your Show Goals.

Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jim’s 30+ years in marketing and training, plus his experience planning and exhibiting at 100’s of trade shows, events, expos, conferences and more. The podcast will also feature interviews with industry experts to discuss topics geared to help companies really get better results.

“I get a little overly excited talking about trade shows because I know how much time, money, energy and resources go into planning and exhibiting. In most cases it really doesn’t take any more effort to do the right things and get better results,” claims Jim Cermak. “I started this podcast because I want companies to stop setting for average or below average results. I want companies to win and get excited about trade shows again!”

Trade Show University is geared toward small- to medium-sized businesses in a B2B setting. However businesses of all sizes, including those marketing to consumers can benefit and find value.

Each episode focuses on a specific topic pertinent to trade show exhibitors, and is about 20 minutes long. Many episodes will have Jim bringing his energy while discussing a specific topic, and others will feature industry experts who will share their knowledge and expertise. It’s the quick, high-energy, value-packed approach that is different and makes this podcast a resource professionals will appreciate.

To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to www.TradeShowU.biz. Trade Show University will also be featured on Apple Podcasts, Google Podcasts, Spotify and other podcast outlets.

    Ep 131 - Maximize Exhibitor ROI using Real Time Data with Jon Kazarian

    Ep 131 - Maximize Exhibitor ROI using Real Time Data with Jon Kazarian

    More data is available to exhibitors, sponsors and show planners than ever before. Today we discuss how to use real time data to maximize exhibitor ROI.
    Jon Kazarian is the Founder and CEO of Accelevents, a leading virtual and hybrid events platform recently recognized as a top 200 fastest-growing private company in America by Inc. 5000. As CEO, Jon is focused on leading the company's vision and helping event organizers and marketing professionals transform their events through innovative technology solutions. Jon actively publishes insights on the events landscape and frequently speaks at industry events.
    Find out why Jon believes Organizers who coach their exhibitors on how to make the most of their event tech see a 2.5x increase in repeart sponsorship.
    Get in Contact with Jon Kazarian:
    info@accelevents.com
    @accelevents
    https://www.accelevents.com
    *** Get 52 Top Trade Show Tips! ***
    Visit tradeshowu.biz and sign up for the weekly newsletter right on the home page!

    • 28 min
    Ep 130 - 9 Tips to help You Hit Your Goals in 2022

    Ep 130 - 9 Tips to help You Hit Your Goals in 2022

    It’s 2022 and that time when we all create goals for the upcoming year. We are all pretty good at figuring out what we want and what our goals should be. Maybe even easier when our goals are personal.
    ** FIRST - To Put together and set your Trade Show goals, listen to https://tradeshowu.biz/episodes/episode-001-goal-setting-for-trade-shows/ (Episode 1 - Setting Your Trade Show Goals)!
    ** SECOND – Get the Trade Show University Ultimate Goal Setting Workbook - FREE!! Just send me an email to jim@tradeshowu.biz and tell me you want the Goal Setting Workbook. No cost! My gift to you!
    9 Tips to help you HIT YOUR GOALS in 2022!!
    1. Remember your Why
    2. Write down your goals. There’s power in physically writing!
    3. Re-read your goals and remind yourself on a regular basis.
    4. Set milestones
    5. Keep a positive mindset
    6. Persevere - never give up!!
    7. Stay focused
    8. Share with those who will help you achieve the goals, and those who will hold you accountable!
    9. Reward yourself - We get what we incentivize!

    • 11 min
    Ep 129 - Top Tips for Attendees at Trade Shows - with M. Kevin Davis

    Ep 129 - Top Tips for Attendees at Trade Shows - with M. Kevin Davis

    Is there a way Attendees of Trade Shows, Conferences and Expos can get better results and ROI than others? YES!! And even if you are an exhibitor, at some point you may leave your booth and walk the show - at this point YOU are an ATTENDEE!!
    Hear this special replay of the interview with Jim Cermak, the host of Trade Show University podcast joins M. Kevin Davis on the Quick Lube Expert podcast!
    We discuss tips, tricks and strategies to get the most out of every single show you attend!
    Here are the show notes from the original episode...
    ----------------
    James Cermak, host of the Trade Show University Podcast, joins M. Kevin Davis to discuss what you should do to prepare for a trade show or convention like iFLEX, as well as tips to help you make the most of the limited amount of time you have.
    Listen and subscribe to the Trade Show University podcast on your favorite podcast platform, or visit http://www.tradeshowu.biz/ (www.tradeshowu.biz).
    Check out his free “Show Success Road Map” to help you double the results at your next show by visiting: http://tradeshowu.biz/roadmap (tradeshowu.biz/roadmap)
    Connect with James Cermak on LinkedIn by visiting: https://www.linkedin.com/in/jimcermak/ (https://www.linkedin.com/in/jimcermak/)
    -----
    To learn more about how Quick Lube Expert can help you, visit: http://www.quicklubeexpert.com/ (www.quicklubeexpert.com)
    To learn more about what M. Kevin Davis has to offer, visit: http://www.mkevindavis.com/ (www.mkevindavis.com)
    ------------
    Get a professional review of your exhibit BEFORE your next show! 100% satisfaction guarantee! Send an email to jim@tradeshowu.biz

    • 36 min
    Ep 128 - Designing Memorable Trade Show Displays - with Tracey Piechocki

    Ep 128 - Designing Memorable Trade Show Displays - with Tracey Piechocki

    It's not enough to have a good looking booth display, as there could be hundreds of good looking displays at your next event. Your booth design needs to be Memorable! To discuss this important topic, I have joining me Tracey Piechocki, the second-generation owner and marketing strategist of Illustrated Designs. Tracey has degrees in marketing and management and over 25 years of experience in design, marketing, trade shows, and strategy for a wide range of clients.
    In addition to creating marketing materials, Tracey and her creative team have a passion for designing and fabricating unique interactive displays and larger-than-life product replicas.
    In this episode we discuss:
    Some of the mistakes businesses make when it comes to their trade show booths
    How trade show booths will be changing in this digital age
    Tracey's Top Takeaways:
    Trade shows should be part of an overall marketing plan and strategy.
    A good booth design is so much more than nice graphics.
    Get the Free Trade Show Booth Pre-Design Guide:
    Click here: https://bit.ly/3cGlrBQ (https://bit.ly/3cGlrBQ)
    How to contact Tracey and Illustrated Designs:
    Follow Tracey or Illustrated Designs on Linkedin, Facebook, Instagram, and Youtube.
    Web: illustrateddesigns.net
    Email: tracey@illustrateddesigns.net
    Phone: (215) 813-6314
    Facebook, Instagram, Linkedin, Youtube
    -----------------
    Get the Top 52 Tradeshow Tips FREE!
    Visit tradeshowu.biz and sign up for the weekly newsletter!

    • 34 min
    Ep 127 - Build Relationships with Food & Wine Experiences with Michael Green

    Ep 127 - Build Relationships with Food & Wine Experiences with Michael Green

    We have so many amazing memories which involve food. You can bring the power of food and wine to create experiences at your events that will build lasting relationships and memories!
    To join me and share tips is Michael Green - a food and drink and marketing expert, and creative force behind Michael Green Wine and Food Entertainment. Over his career which spans more than 25 years, Michael has supported companies with experiential marketing solutions to build relationships and drive sales. Michael is based in NYC and travels the world for his work.
    In this episode, we discuss How to better leverage the power of food and drink to elevate your next conference.
    Michael's Top tips:
    Make your booth and ancillary experience stand out.
    Use the power of food and drink to build and reinforce your brand.
    Leverage the power of food and drink to build relationships and drive sales.
    Experiences can resonate for years to come.
    Connect with Michael Green:
    Website: michaelgreen.com
    Email: michael@michaelgreen.com

    • 24 min
    Ep 126 - Hybrid Events & Creating Event Communities with Mia Masson of Swapcard

    Ep 126 - Hybrid Events & Creating Event Communities with Mia Masson of Swapcard

    One question for exhibitors and show organizers alike is how do I effectively execute a Hybrid event. To help answer this question, I have on Mia Masson, the Content Director at Swapcard, an all-in-one virtual and hybrid event and community platform. Mia lives in Paris and has 4 years of experience in planning and writing about events. She loves to create content and build communities! Mia spends time reading, listening to podcasts and donating to charity organizations in her native South Africa.
    We not only discuss hybrid events, but also how and why to build communities - taking event audiences and turn them into year-round communities that engage online 365 days a year and how this hybrid business model can help event brands grow their reach and boost ROI.
    We discuss...
    1. What's the buzz about hybrid events? Should everyone be jumping on the bandwagon?
    2. What's the benefit in embracing a 365-day community model instead of just sticking to the old model of once-a-year meetups and events?
    3. Is technology in events a nice-to-have or is it becoming indispensable?
    4. Tips for sponsors/exhibitors/sellers to boost their sales at online events and in online communities
    Mia's Top Tips:
    1. Your event needs an all-in-one technology platform that acts like a partner instead of a supplier
    2. You need to extend the lifecycle of the event - keep the platform open for months before and after the event to boost networking
    3. Times are still uncertain, so have a plan B and a plan C ready - and always include a technology aspect
    Mia's Top Takeaways:
    Extending the lifecycle of your event until it turns into a year-round community is the future of events.
    Without a virtual element to your events, you'll lose business because times are so uncertain that virtual is the only real constant.
    Connect with Mia Masson:
    LinkedIn: www.linkedin.com/in/mia-masson
    Email: mia@swapcard.com
    Twitter: @miamasson1

    • 24 min

Customer Reviews

5.0 out of 5
33 Ratings

33 Ratings

TechChick! ,

Informative topics for anyone servicing the trade show industry

Jim is a phenomenal moderator who brings timely topics to life for exhibitors, trade show staff, and those servicing the trade show industry. Each episode allows you to learn the tips and tricks to succeed and explore new technologies. Definitely worth a listen!

KPM D. ,

Great Information

Excited to have found this podcast. I’m just getting ready to start exhibiting a trade shows in the near future. This was very timely and helpful. I believe my first time exhibiting will be better due to what I have learned from this podcast. Great Job, Keep them coming!

VPugliese ,

Super helpful and informative!

I’m not even in the trade show industry and I found this show incredibly informative and helpful! It’s amazing how, even in an industry specific show, business and life insights can be universal. I especially loved the episode on integrity, as it is a topic that is so important to me and it’s not valued enough in our society. Great job, Jim!

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