191 episodes

All Value, High Energy and Industry Expert Advice for exhibitors, event professionals and show planners who want better results from their Digital, Virtual, Live and In-Person Trade Shows, Conferences, Expos and Webinars. It's time to maximize the ROI for the massive investment made in Trade Shows and help exceed Your Show Goals.

Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jim’s 30+ years as a professional trainer, event planner and marketer, along with industry experts and insiders to discuss topics geared to help companies really get better results.

If you find yourself asking questions like these below, then this show is for you:
How to prepare for a trade show?
How do I design a trade show booth?
How do I get attendees to stop at my trade show booth or stand?
What is the best trade show marketing?
What are top trade show tips?
How do I set goals for my trade show?
Are trade shows, trade fairs, expos, and conferences worth it?
How much is a trade show?

To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to www.TradeShowU.biz.

Trade Show University for Virtual & Live Events Jim Cermak

    • Business
    • 5.0 • 39 Ratings

All Value, High Energy and Industry Expert Advice for exhibitors, event professionals and show planners who want better results from their Digital, Virtual, Live and In-Person Trade Shows, Conferences, Expos and Webinars. It's time to maximize the ROI for the massive investment made in Trade Shows and help exceed Your Show Goals.

Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jim’s 30+ years as a professional trainer, event planner and marketer, along with industry experts and insiders to discuss topics geared to help companies really get better results.

If you find yourself asking questions like these below, then this show is for you:
How to prepare for a trade show?
How do I design a trade show booth?
How do I get attendees to stop at my trade show booth or stand?
What is the best trade show marketing?
What are top trade show tips?
How do I set goals for my trade show?
Are trade shows, trade fairs, expos, and conferences worth it?
How much is a trade show?

To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to www.TradeShowU.biz.

    188 - 9 Common Trade Show Mistakes that Crush Profits

    188 - 9 Common Trade Show Mistakes that Crush Profits

    There are Common Mistakes that cost companies $$$$ in profits and ROI that I see at nearly every Trade Show. Here are my top 9 mistakes (plus a bonus one):
    Not Setting Goals - saying you want to get as many leads as you can is NOT a goal. You have to have goals or you will never find out if your show was a success or not!Not Training your staff How to Work a Show - many companies train their people on their products, services, what promo item they're giving away and other things. But the difference maker is training them HOW to work a show by engaging with attendees!Waiting until you get to the show to Fill your Calendar - By the time you get to the show, everyone is bombarded with dinner and meeting opportunities. Don't wait to book that meeting with your top prospects! Do it ahead of time!Skipping Networking Events - These are HUGE opportunities to make amazing contacts. Don't skip them!Not Getting out of your Booth and Walking the Show - You are missing out on so much by just staying in your booth.Not having a Plan to generate traffic if you have a Bad Booth location or when the show is Slow - The show WILL be slow at times, so have a plan to maximize this time! Having CHEAP giveaways - Invest in quality items. If your giveaway is garbage quality, it will end in the garbage...along with your logo.Using too much Copy on Banners and Displays - Attendees will NOT read these items. Keep it simple and say only what is your differentiator.Not having a set Follow-Up Plan - Do this BEFORE the show because when you get back, you spend so much time just catching up with day-to-day work.Not Allowing enough Time for Tear Down - things not put back correctly or properly will cause you money to purchase new pieces for the next show.
    Let me know what mistakes you have made in the past that you have learned from! CONTACT ME
    Join our Email Newsletter for updates and exclusive access to Tips, Tools and Trainings!
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    Mentioned in this episode:
    Powerful Data Analytics with BearIQ from Bear Analytics
    I want to take a second to cover one of the hottest topics in the events industry right now:
    Data Analytics
    If you are a show organizer, you’re probably trying to gain a leg up on how to return to
    revenue.
    One company leading the charge for growing events is Bear Analytics.
    With their cutting-edge platform, Bear IQ, easily aggregates, cleans, and measures, event
    performance – showing you exactly where to focus your marketing, sales, and education
    team’s energy. The best part is – it’s powered by the data you’re already collecting.
    It means you can use their predictive tools to grow audience, increase exhibitor and sponsor sales, and easily measure engagement across your

    • 13 min
    187 - Perfect Pairing 10 - MORE Branding with Food & Wine - with Michael Green

    187 - Perfect Pairing 10 - MORE Branding with Food & Wine - with Michael Green

    Food and Wine Entertainment Consultant and Keynote Speaker Michael Green joins Jim Cermak for another episode of Perfect Pairings - Events, Food & Wine!
    Episode #10 - MORE Branding using Food and Wine
    Tying products and services to specific food and wine - mind-blowing!How using food and beverages not only is innovative, but more sticky and memorableAnd more!!
    Plus...You have GOT to take 2 minutes and see Michael Green's promo video at www.michaelgreen.com
    Get the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event - all for FREE!
    Visit tradeshowu.biz and drop your email on the home page!Subscribe at Apple  Google  Spotify

    • 6 min
    186 - Trade Show Learnings for Growth - with Sue Monhait of Gift Biz Unwrapped

    186 - Trade Show Learnings for Growth - with Sue Monhait of Gift Biz Unwrapped

    Rock Solid Learnings for Growth!! Sue Monhait is a business owner, podcast host, speaker, coach and best-selling author for the community she’s lovingly named, “Gifters-Bakers-Crafters-Makers” – people who create beautiful and/or delicious products that they want to share with the world. Sue owns two businesses including The Ribbon Print Company offers custom ribbon printing systems creating the ability to produce on-site personalization and branding of products, and Gift Biz Unwrapped which provides free and paid business development and growth direction including her top ranked weekly podcast.
    We Discuss:
    Trade Show Experiences and Learnings from over the yearsHow have you seen shows change?Biggest mistake at a show?How do you judge if a show was successful?
    Sue's Top Tips:
    For Producers - make it easy for an exhibitor by giving a detailed show process as early as possible. For Exhibitors - plan out your major shows for the year and book them early to get best placement. Then be open to adding in one or two more if a new opportunity arises. This should be in your budget. Bigger shows aren't always better.
    Connect with Sue Monheit:
    IG - @giftbizunwrappedListen to the Gift Biz Unwrapped at all podcast platformswww.giftbizunwrapped.comhttps://theribbonprintcompany.com
    Mentioned in this episode:
    Free Video Training - How to pick the Right Trade Show
    Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business.
    You have too much on the line to select the Wrong show!!
    I give you the 7 Questions you NEED to ask to be confident you have selected the right show!
    To get immediate access, go to tradeshowu.biz and sign up for the email newsletter right on the home page! That's it!
    Tradeshowu.biz

    • 40 min
    185 - PRO Tip 6 - How to Follow Up Effectively with All Types of Leads

    185 - PRO Tip 6 - How to Follow Up Effectively with All Types of Leads

    Trade Show PRO Tip #6 explores how to Follow Up Effectively with All types of Leads. OR...in other words...Don’t follow up with all leads the same way!
    There are different types of leads.  Some cool, some hot, some big, some small.  Some you have a fantastic, in-depth conversation with, and some you just scan their badge.First of all – the follow up starts right during your conversation at the booth. Huh??  What I mean is this.  Set the tone for a follow up.  Ask them right then and there when would be good to follow up and set a date.  “So what I’ll do is call you a week from Tuesday and we can discuss ABC.  Sound good? Great!  And I’ll shoot you an email with that as well.”Don’t make the mistake of sending a blanket email response to everyone!  Take a minute to take notes right after the conversation and make those follow ups PERSONALHow’s this for an idea – right after the person leaves your booth, take out your phone and record a quick video to send to that person.  It might sound something like this...Hey Bob, it’s Jim from Trade Show U. Was so great talking to you about your company and need for better results at your next show. As we discussed, after you get back to the office, let’s set up that 15-minute discovery call to help you see the huge opportunities out in front of you. Can’t wait to talk soon!Think you might stand out when you do this?So get personal with your follow ups!  Be detailed, be organized and be timely and you WILL see better results!
    Join our Email Newsletter for updates and exclusive access to Tips, Tools and Trainings!
    Click Here and Join the Newsletter!
    Subscribe at your favorite Podcast Platform!
    Apple  Google  Spotify
    Mentioned in this episode:
    Free Video Training - How to pick the Right Trade Show
    Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business.
    You have too much on the line to select the Wrong show!!
    I give you the 7 Questions you NEED to ask to be confident you have selected the right show!
    To get immediate access, go to tradeshowu.biz and sign up for the email newsletter right on the home page! That's it!
    Tradeshowu.biz

    • 5 min
    184 - Best Practices for Max ROI from the Show Floor - with Roger Vartanian

    184 - Best Practices for Max ROI from the Show Floor - with Roger Vartanian

    Learn real-world success practices from an exhibitor who has worked over 500 shows! He is a pro I have worked side-by-side with at many trade shows, and he definitely walks the walk.
    Proud to have join me Roger Vartanian of Lightning eMotors. Roger is 40 year veteran in the commercial vehicle manufacturing industry with experience in product concept, design, manufacturing, sales and marketing.
    We Discuss:
    What are your processes in trade show planning?How do you use video in both pre- and post-show marketing?How do you see the use of video to maximize trade show ROI?What are your pre and post show plans?How important is buy-in from your team?
    Roger's Top Takeaways:
    Believe in what the mission of the show is.Not only display the products and services but show your attendees you are a product knowledge specialist and a valuable resource for their business.Understand that while its great to sell at trade shows the main purpose is to develop interest and leads and how you will turn that into sales.Be energetic and passionate to help your visitors.
    Connect with Roger Vartanian:
    Web: www.lightningemotors.comEmail: roger.vartanian@lightningemotors.comLinkedIn: https://www.linkedin.com/in/roger-vartanian-292833132/
    Join our Email Newsletter for updates and exclusive access to Tips, Tools and Trainings!
    Click Here and Join the Newsletter!
    Subscribe at your favorite Podcast Platform!
    Apple  Google  Spotify
    Mentioned in this episode:
    Free Video Training - How to pick the Right Trade Show
    Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business.
    You have too much on the line to select the Wrong show!!
    I give you the 7 Questions you NEED to ask to be confident you have selected the right show!
    To get immediate access, go to tradeshowu.biz and sign up for the email newsletter right on the home page! That's it!
    Tradeshowu.biz

    • 25 min
    183 - Perfect Pairings 9 - Orchestrating from the First Contact - with Michael Green

    183 - Perfect Pairings 9 - Orchestrating from the First Contact - with Michael Green

    Do you have your entire Attendee Journey orchestrated ahead of time? Join us for this quick yet important conversation today!
    Welcome to another in our series of 5-minute podcast episodes called...
    Perfect Pairings - Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!
    Episode #9 - Orchestrating from the First Contact
    How to plan your attendee's journeyHow and why to orchestrate beginning with the first point of contactAnd more!!
    Plus...You have GOT to take 2 minutes and see Michael Green's promo video at www.michaelgreen.com
    Get the Trade Show University email newsletter for weekly tips, tools and expert advice to maximize the ROI for your next trade show or event - all for FREE!
    Visit tradeshowu.biz and drop your email on the home page!Subscribe at Apple  Google  Spotify
    Mentioned in this episode:
    Free Video Training - How to pick the Right Trade Show
    Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business.
    You have too much on the line to select the Wrong show!!
    I give you the 7 Questions you NEED to ask to be confident you have selected the right show!
    To get immediate access, go to tradeshowu.biz and sign up for the email newsletter right on the home page! That's it!
    Tradeshowu.biz

    • 7 min

Customer Reviews

5.0 out of 5
39 Ratings

39 Ratings

Sue Monhait ,

Excellent and valuable podcast topic!

Trade Shows can be key to business growth when done properly. Unfortunately most people sign up and show up well-intended but without strategy or planning for it’s success. Listening to this pod can change all that!

Lisa496 ,

So Much More Than Trade Shows!

There’s obviously some great information here if you’re in the trade show space, but what I love about this podcast is how there’s stuff here for everyone. Do you need advice on how to put together a landing page that converts? It’s here. Career advice? Yep. What about brand ambassadors? Jim’s got it. A great listen for all!

Game Show Guy ,

This is FUN!

Sincerely appreciated being interviewed for this show. WOW! Jim really has a great thing going here! So much great information on how to have and provide the the best trade show experience. If you have any questions on trade shows at all, this is truly your best resource on how to do it right!

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