65 episodes

All Value, High Energy and Proven Info for those who want better results from their Virtual & Live Trade Shows, Conferences, Expos and Webinars. It's time to get excited about Trade Shows and get what you need to Crush Your Show Goals.

Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jim’s 25+ years in marketing and training, plus his experience planning and exhibiting at 100’s of trade shows, events, expos, conferences and more. The podcast will also feature interviews with industry experts to discuss topics geared to help companies really get better results.

“I get a little overly excited talking about trade shows because I know how much time, money, energy and resources go into planning and exhibiting. In most cases it really doesn’t take any more effort to do the right things and get better results,” claims Jim Cermak. “I started this podcast because I want companies to stop setting for average or below average results. I want companies to win and get excited about trade shows again!”

Trade Show University is geared toward small- to medium-sized businesses in a B2B setting. However businesses of all sizes, including those marketing to consumers can benefit and find value.

Each episode focuses on a specific topic pertinent to trade show exhibitors, and is about 20 minutes long. Many episodes will have Jim bringing his energy while discussing a specific topic, and others will feature industry experts who will share their knowledge and expertise. It’s the quick, high-energy, value-packed approach that is different and makes this podcast a resource professionals will appreciate.

To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to www.TradeShowU.biz. Trade Show University will also be featured on Apple Podcasts, Google Podcasts, Spotify and other podcast outlets.

Trade Show University for Virtual & Live Events Jim Cermak

    • Marketing
    • 5.0 • 23 Ratings

All Value, High Energy and Proven Info for those who want better results from their Virtual & Live Trade Shows, Conferences, Expos and Webinars. It's time to get excited about Trade Shows and get what you need to Crush Your Show Goals.

Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jim’s 25+ years in marketing and training, plus his experience planning and exhibiting at 100’s of trade shows, events, expos, conferences and more. The podcast will also feature interviews with industry experts to discuss topics geared to help companies really get better results.

“I get a little overly excited talking about trade shows because I know how much time, money, energy and resources go into planning and exhibiting. In most cases it really doesn’t take any more effort to do the right things and get better results,” claims Jim Cermak. “I started this podcast because I want companies to stop setting for average or below average results. I want companies to win and get excited about trade shows again!”

Trade Show University is geared toward small- to medium-sized businesses in a B2B setting. However businesses of all sizes, including those marketing to consumers can benefit and find value.

Each episode focuses on a specific topic pertinent to trade show exhibitors, and is about 20 minutes long. Many episodes will have Jim bringing his energy while discussing a specific topic, and others will feature industry experts who will share their knowledge and expertise. It’s the quick, high-energy, value-packed approach that is different and makes this podcast a resource professionals will appreciate.

To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to www.TradeShowU.biz. Trade Show University will also be featured on Apple Podcasts, Google Podcasts, Spotify and other podcast outlets.

    Ep 063 - 12 Tips for Healthy & Engaged Virtual Events - with Brittany Liberatore RDN

    Ep 063 - 12 Tips for Healthy & Engaged Virtual Events - with Brittany Liberatore RDN

    With Virtual Events, the world is sitting and staring at a computer screen. Now more than ever, we need solid tips for helping keep everyone healthy and engaged!
    My guest is Brittany Liberatore, a Registered Dietitian Nutritionist in Cleveland Ohio, CEO and Founder of Your Life Nutrition, and a Nutrition professor at Case Western Reserve University.
    Episode 005 with Brittany - https://tradeshowu.biz/episodes/episode-005-how-to-maintain-your-energy-at-trade-shows-with-brittany-cermak-rdn/ (https://tradeshowu.biz/episodes/episode-005-how-to-maintain-your-energy-at-trade-shows-with-brittany-cermak-rdn/)


    Brittany’s top tips for Virtual Events:


    1 – Keep your eyes healthy!
    Being in front of a screen so much makes your eyes fatigued. So definitely keep your appointments with your eye doctor is to make sure that you are staying well in that regard.


    2 – Have a plan for your day.
    If you have no plan going into the day all of a sudden you’re just distracted by doing the laundry or doing things that are not necessarily a part of your to-do list during the day, its really easy for that time to fly by.
    So try to map out your responsibilities for the day. I try and do this tonight before so I can really wake up and start getting at my to do list as soon as possible.


    3 – Plan time for social media.
    Social media is a huge distraction for me and maybe for you too. I found that carving out sometime during the day for brakes to check my social media for a set Of time is much better as opposed to opening up my social media every single time.


    4 – Make time for movement!
    Right now most of us are sitting all day. Im working behind a desk and a computer and especially if you on transition to working from home, you’re probably no longer walking down the hall to your co-workers office or walking to the break room or walking from the parking lot or around your building. So those ways that we were probably active before and getting steps in and just being you don’t getting up and moving during the day may not Be the case. You might be taking about 20 steps from your bedroom to your desk and sitting there all day long. So talk about packing on the pounds.
    I start my day every day with a 20 to 30 minute walk. I wake up just a few minutes earlier in order to squeeze a saint before my Dave and get started so that I can help myself feel awake and energized and then I already know that I’ve gotten at least some activity in for the day since I spend a lot of my day sitting.
    Maybe you’re able to carve out time in the morning or ride your lunch or maybe another break during the day or even after work to get in and work out or walk.


    5 – Take advantage of free online resources and apps.
    There are many different free resources online on there have been many apps out there and different online programs that will are offering free Fitness videos and different things like that. Google a free workout videos, or you can go on YouTube pretty much find any type of exercise your heart desires on there.


    6 – Find an exercise you enjoy doing.
    You will stick with something longer if you enjoy doing it!




    7 – Utilize your technology.
    Many devices like Fitbits and Apple watches have personal trainers and coaches built in that will coach you through a quick workout. I mean how awesome is that? You’ve already paid $200 for a Fitbit and there is like a little workout app on your on your actual device that can walk you through doing the work out.


    8 – HYDRATE!!!
    I cannot stress it enough. Don’t forget to hydrate. Its so crazy. How time goes past and I realize that I haven’t even drink much water for the day. I look at my water and I’m like I need to drink some so I try my best to fill up my water in the morning.
    This is a pro tip that I teach my clients - habit stacking. Ill even try to pair checking my voicemails or c

    • 48 min
    Ep 062 - Tips & Trends #3 - Thanksgiving Edition!

    Ep 062 - Tips & Trends #3 - Thanksgiving Edition!

    Tips and Trends #3 – The Thanksgiving edition! Because giving Thanks is always in season - even for virtual and live event professionals!
    Tip 1 – Start every day and every event with an attitude of gratitude!
    Say thank you first thing when you wake up! In fact say it several times. Remember things you are thankful for. Like thanks for allowing me to wake up. To get out of bed. For my family. For a roof over my head. And if you can’t think of anything, just say Thank You over and over. Let it permeate your mind. Guarantee your entire day will be better!
    And when planning an event – virtual or live – start by giving thanks for the opportunity to plan the event! Say thanks for the attendees who will be showing up, and give thanks all along the way. Do this and I bet you will get the best feedback and results! Try it!


    Tip #2 – This Thanksgiving and throughout the holiday season, remember those who might be lonely.
    This has been a very tough year for the majority of us, and especially those who have not been able to leave home because of health reasons. Or those in nursing homes, hospitals, and assisted living. Reach out to them. Say hi. Even if it’s someone you haven’t talked to in a while. Even if its uncomfortable.
    Do it anyway. It’s for them – not for you. Give a little bit of yourself for someone who is craving human connection. Ask questions. Share stories. Just be there and listen. You will get great rewards.


    Tip #3 comes from Registered Dietitian Brittany Liberatore of Your Life Nutrition. Her Thanksgiving Tip is all about Mindset.
    OLD MINDSET - I can't eat dessert and stay on track with my goals. I have to avoid all treats because I am on a diet."
    NEW MINDSET - I CAN enjoy dessert, eat it MINDFULLY and stop eating when I am full and satisfied. A portion of dessert won't get me off track!
    So don’t deprive yourself of the yummy foods on Thanksgiving and during the holidays! Just don’t overdo it! Eat until your satisfied. And if you do go a little overboard, don’t beat yourself up. Just get back on track! You got this!


    Our Trend – eating healthier and living a healthier lifestyle during the holiday season this year!
    More people than ever are making a commitment to get a jump start on what they usually do after new years – make those resolutions to get in better shape! Think how much better shape you will be in if you exercise more and eat healthier starting now! Even if you do indulge here and there, you’ll love the shape you’re in come January 1st!
    And to help you out, Brittany from Your Life Nutrition has agreed to share her exclusive Master Class on How to enjoy the holidays and stay on track with your goals!! Just click on the link and learn so many amazing tips right from a Registered Dietitian – and at no cost!
    Access the Exclusive Webinar here --> https://drive.google.com/file/d/1_OEd5We-RB8zNB_QEji978yEfULQRwaW/view?usp=sharing (https://drive.google.com/file/d/1_OEd5We-RB8zNB_QEji978yEfULQRwaW/view?usp=sharing)
    So there you go! 3 amazing tips about being Thankful and a trend to get you ready for 2021!
    And I just can’t end an episode about Thanks without thanking all of you who have listened and helped Trade Show University grow!
    I also want to thank my beautiful bride Mary Ann, and my kids Brittany and Jake for their love and support throughout the year, and my family and friends who have been there along the way.
    Also need to thank my incredible sponsors and the amazing offers they are making for you the listeners!
    https://DesignPod.Studio (DesignPod Studio) and owner Jess Adanich who has offered a free consultation for small to mid sized businesses looking to up their brand and design!
    Virtual Events Institute who is giving a $140 off their Certification program!
    Audible who is giving a free audiobook along with a free 30-day trial!
    And https://groovepages.groovese

    • 8 min
    Episode 000 – All about Trade Show University - THE podcast for Virtual & Live Events

    Episode 000 – All about Trade Show University - THE podcast for Virtual & Live Events

    Episode 000 – All About Trade Show University
    Trade Show U is THE podcast for getting better results from your Virtual and Live Events, Conferences, Expos, Webinars, and yes – Trade Shows!

    About your host Jim Cermak:
    · I’m a marketing, training and business guy with over 30 years in the industry, and I love trade shows and events because of the amazing potential!
    · Throughout my career have planned, exhibited, worked and attended hundreds of trade shows. Everything from huge multi-national shows to local business expos. Worked with billion-dollar companies to solo entrepreneurs.
    · Going to give you my experience and the experience of experts on what works
    · These are not boring episodes! I get a little overly excited to dive in and help you have confidence and success in your Virtual and Live Events!!!
    About Trade Show University and what to expect
    · I’m going to share 30 years of knowledge and experience in events, marketing and training to help you approach your next Live show or Virtual Event with more confidence and make better decisions faster.
    · You’re going to tips, tricks and expert advice to run your events better, more efficiently, and getting better results so you can hit and exceed your goals.
    Who should be listening and attending Trade Show U?
    · This podcast is for Live and Virtual Show and event producers and organizers, exhibitors, planners and marketers. There are already a big catalog of episodes on a ton of different topics like how to set the right goals, how to get sponsors, how to keep your virtual attendees engaged, and so much more! Plus I have on some of the top people in the industry sharing their wisdom - so go binge and take notes.
    · Episodes drop every Monday, and I sprinkle some bonus episodes in for you from time to time
    My guarantees to you:
    · You will get value from every episode.
    · You won’t be bored!
    Here’s what you need to do…
    Head to http://www.tradeshowu.biz/ (www.TradeShowU.biz) and sign up for our email newsletter for the info on latest episodes, and I’ll even send you a free gift for doing so!
    And then get over to your favorite podcast platform:
    Apple podcasts
    Google podcasts
    Spotify
    Amazon and others
    SUBSCRIBE to Trade Show University so you don’t miss an episode!
    So thanks for listening! And keep coming back to campus here at Trade Show University – THE podcast for virtual and live events!

    • 3 min
    Ep 061 - Master Class on Public Relations for Live & Virtual Events - with Josh Weiss

    Ep 061 - Master Class on Public Relations for Live & Virtual Events - with Josh Weiss

    Josh Weiss is the President of 10 to 1 Public Relations - a company which provides strategic communications planning, media relations, crisis communication management and other PR services. Josh Weiss that it takes 10 good things to be said about a company to equal one negative comment and that it’s essential build up a good will bank to grow and protect your business - and that's the reason behind his company's name.
    --------------------
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    Check out all you get at http://tradeshowu.biz/groove/ (http://tradeshowu.biz/groove/) -- CLICK HERE
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    --------------------
    Top PR Tips for Live and Virtual Events:
    The HIDDEN Media - all the industry magazines and publications are there at the event. You just can't see them because the show has a special room for them. Here's how to find them and get press:
    Start reaching out to industry media about 8 weeks prior to live events, 4 weeks prior for virtual
    If you are an exhibitor, ask the show management for a Media List, then start digging and contacting
    Call them to invite them to your booth for a 10-15 minute meeting. Give them something specific you would like to show them or talk to them about.
    Get on their calendar Early!
    Follow up with a Thank You note
    The Press is the great equalizer for smaller companies. Gives you Social Proof you can use over and over.
    Speaking Opportunities:
    Nearly every show has speaking opportunities
    Giving a talk or hosting a workshop or seminar positions you as credible, newsworthy, and a thought leader
    Make sure you are bringing VALUE
    Do NOT just give a long sales pitch
    Pick one topic and submit multiple versions - one "punny", one serious/formal, one conversational.
    You submit multiple to give yourself a better chance of getting chosen. You don't know who is on the selection committee and what kind of tone they are setting for the event.
    Bring your BEST content!! Don't leave it out. People will want to do business with you!
    Contact Josh Weiss:
    Web: www.10to1pr.com
    Phone: 480-550-6500
    Email: josh@10to1pr.com
    Social Media: 10to1pr

    • 40 min
    Ep 060 - Tips & Trends #2 - Keeping Your Virtual Audience Engaged

    Ep 060 - Tips & Trends #2 - Keeping Your Virtual Audience Engaged

    Keeping your Virtual Event audience engaged is so difficult with all the distractions they face. Here are two powerful tips plus a current trend all which you can use to your advantage in keeping your audience plugged in and wanting more!
    Tip 1 – Have shorter segments and more breaks
    · Thanks to Jason Scott of JCS Marketing – He gave this tip and others on https://tradeshowu.biz/episodes/ep-057-lessons-learned-from-first-virtual-event/ (Trade Show U Episode #057)
    · Think about how we watch videos on Youtube
    · We have an incredibly short attention span, and its only getting shorter!
    · Break down your talk or topic into bullet points and then make each bullet point its own talk!
    · Keep your audience engaged and attentive by continually changing speakers, tone, format and topics
    Tip 2 – Use your breaks to do market research – in a fun way
    · Ask questions about your products and services
    · Do polling
    · Surveys
    · Games
    Trend – new entertainment options for virtual events! So many ideas used at live events can be now utilized for Virtual Events as well!
    · Magicians - check out one of the top trade show magicians - Scott Tokar - and his interview on https://tradeshowu.biz/episodes/ep-025-magician-scott-tokar/ (Trade Show University Episode #025)
    · Music
    · Comedians
    · Madlibbing
    · Games


    Our Sponsor: The Virtual Events Institute!
    Special Offer - Get 10% off the Virtual Events Institute Certification Program!
    Go to: virtualeventsinstitute.com and enter Promo Code VP02

    • 8 min
    Ep 059 - Wisdom thru Pandemics with Pivots & Patience - with Tom Corcoran

    Ep 059 - Wisdom thru Pandemics with Pivots & Patience - with Tom Corcoran

    Tom Corcoran is the Founder and President of Corcoran Expositions, Inc. He has been successfully producing trade shows for more than 40 years and is a recognized leader in the industry. As President, Tom is involved in all aspects of the company and uses his experience and expertise to develop solutions for our client’s shows.

    Before establishing Corcoran in 1990, Tom served as Convention Director for the National Restaurant Association for 12 years. Tom has received the IAEE Pinnacle Award, presented by the International Association of Exhibitions and Events in recognition of extraordinary achievement in the exhibitions and events management field, and has been inducted into the University of Illinois’ Chicago Area Entrepreneurship Hall of Fame.
    https://www.corcexpo.com/ (www.corcexpo.com)

    • 38 min

Customer Reviews

5.0 out of 5
23 Ratings

23 Ratings

MHillfan ,

LOVE the Tony Robbins episode!

I’ve never been able to make it to a Tony Robbins event. Through this podcast, I feel like I have by getting a breakdown of the most powerful lessons from a TR event.

Gretchen Schultek ,

Tips to Come Out on Top!

After participating in numerous trade shows with less than stellar results, this podcast will help me work on the right things to have better results!

Fatherof10yrold ,

Fantastic Podcast!

Wow, Jim. Where do I start? This podcast surprised me, I was not expecting it to be that good. I figured the “topic” would be mundane and rudimentary, which this podcast is definitely NOT! This podcast was a wealth of knowledge and with an entertaining host. Way to go, SUB’d.

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