77 episodes

All Value, High Energy and Proven Info for those who want better results from their Virtual & Live Trade Shows, Conferences, Expos and Webinars. It's time to get excited about Trade Shows and get what you need to Crush Your Show Goals.

Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jim’s 25+ years in marketing and training, plus his experience planning and exhibiting at 100’s of trade shows, events, expos, conferences and more. The podcast will also feature interviews with industry experts to discuss topics geared to help companies really get better results.

“I get a little overly excited talking about trade shows because I know how much time, money, energy and resources go into planning and exhibiting. In most cases it really doesn’t take any more effort to do the right things and get better results,” claims Jim Cermak. “I started this podcast because I want companies to stop setting for average or below average results. I want companies to win and get excited about trade shows again!”

Trade Show University is geared toward small- to medium-sized businesses in a B2B setting. However businesses of all sizes, including those marketing to consumers can benefit and find value.

Each episode focuses on a specific topic pertinent to trade show exhibitors, and is about 20 minutes long. Many episodes will have Jim bringing his energy while discussing a specific topic, and others will feature industry experts who will share their knowledge and expertise. It’s the quick, high-energy, value-packed approach that is different and makes this podcast a resource professionals will appreciate.

To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to www.TradeShowU.biz. Trade Show University will also be featured on Apple Podcasts, Google Podcasts, Spotify and other podcast outlets.

Trade Show University for Virtual & Live Events Jim Cermak

    • Marketing
    • 5.0 • 25 Ratings

All Value, High Energy and Proven Info for those who want better results from their Virtual & Live Trade Shows, Conferences, Expos and Webinars. It's time to get excited about Trade Shows and get what you need to Crush Your Show Goals.

Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jim’s 25+ years in marketing and training, plus his experience planning and exhibiting at 100’s of trade shows, events, expos, conferences and more. The podcast will also feature interviews with industry experts to discuss topics geared to help companies really get better results.

“I get a little overly excited talking about trade shows because I know how much time, money, energy and resources go into planning and exhibiting. In most cases it really doesn’t take any more effort to do the right things and get better results,” claims Jim Cermak. “I started this podcast because I want companies to stop setting for average or below average results. I want companies to win and get excited about trade shows again!”

Trade Show University is geared toward small- to medium-sized businesses in a B2B setting. However businesses of all sizes, including those marketing to consumers can benefit and find value.

Each episode focuses on a specific topic pertinent to trade show exhibitors, and is about 20 minutes long. Many episodes will have Jim bringing his energy while discussing a specific topic, and others will feature industry experts who will share their knowledge and expertise. It’s the quick, high-energy, value-packed approach that is different and makes this podcast a resource professionals will appreciate.

To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to www.TradeShowU.biz. Trade Show University will also be featured on Apple Podcasts, Google Podcasts, Spotify and other podcast outlets.

    Ep 075 - Find Success by Finding the Gap! With Marcelo Zolessi of CNTV

    Ep 075 - Find Success by Finding the Gap! With Marcelo Zolessi of CNTV

    In this episode...Trade Show industry pioneer Marcelo Zolessi, CEO and Co-Founder of CNTV (formerly Convention News Television) shares with us his fascinating story, how he found success by finding the gap in the industry - and filling it - and some amazing lessons learned!
    Marcelo's objective is to continue to grow CNTV while finding a work life balance and giving talented people a unique opportunity to make a positive impact in the world through educational videos created through CNTV's partners. Marcelo is also responsible for Business development and implementation of CNTV's services including but not limited to helping associations generate revenue, enhancing the attendee experience and extending the association's message year-round.
    To find out more about CNTV, go to www.cntvnow.com
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    Have your Best Year Ever AND win prizes!! Head over to tradeshowu.biz/challenge now!!

    • 36 min
    Ep 074 - Tips & Trends #5 for crushing Virtual Event Results

    Ep 074 - Tips & Trends #5 for crushing Virtual Event Results

    You have found the right podcast to give you solid Tips for getting better engagement, smoother and more well run digital and virtual events, trade shows and webinars!
    Episode 074 - Tips and Trends #5!
    I want you to have your best year ever in 2021...AND you can win great prizes!
    Head over to tradeshowu.biz/challenge to sign up and for all the details!
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    Tip #1 - Use short segments
    · In past we were used to 40, 60, even 90 minute sessions
    · Your virtual audience can’t handle that much! Attention spans are shorter with so many distractions at home
    · 15 min + short QandA, or have multiple speakers talk for 10 min on a topic and end with panel QandA
    · Break up sessions with creative breaks – quizzes, trivia, giveaways, musicians, exercise or yoga or more! Be creative – so many options out there. This segment can even be sponsored to make up some costs
    Tip #2 - Stay on time with your agenda
    · respect your audience! Don’t go over or you’ll risk losing them.
    · Practice multiple times alone or with your team. Make sure you have your timing dialed in.
    · Day of event – watch your time!
    · Have qanda at end of your presentation. We may be tempted to watch the chat and answer some questions as they come in. But that can throw your timing way off and a chance you won’t get to all of your material or go over time.
    · Have someone dedicated to monitoring the chat.
    #3 – Have backup plans for when tech goes wrong
    · Be ready to pivot
    · What will you do if one of your presenters can’t log in?
    · Understand all the parts of your event and your tech and discuss all possibilities ahead of time.
    · This will give you greater peace of mind and lead to a smoother, more engaging event.

    Trend for more engaging and smoothly run Virtual Events is to pre-record your presentation and take live QandA afterwards.
    · First – pre-recording allows you to edit so it is the best it can be
    · Also allows you to include extras into the presentation like titles, cutaways, animation, music and more.
    · New tools are coming on to help make video editing easier in case you’re like me with zero experience at editing video, or you don’t have a video editor on staff, or you don’t want to pony up to use one.
    · One tool that currently is free and has amazing video and audio capabilities is Descript. I use it for audio but have seen some of the features for video editing and really powerful and simple!
    · Check out https://www.descript.com/ (descript.com)
    · Consider this method of pre-recorded video next time you are putting together a digital event, or if you are being asked to give a presentation.

    Remember to get over to tradeshowu.biz/challenge and let me know your brand or plan for 2021! Giving away some great prizes and swag!

    • 12 min
    Ep 073 - The ANTI-New Year's Resolution Episode

    Ep 073 - The ANTI-New Year's Resolution Episode

    Join the ANTI-Resolution Challenge at https://tradeshowu.biz/home/challenge/ (tradeshowu.biz/challenge)
    This is the ANTI-New Year's Resolution Episode. Yes - ANTI-Resolutions. Don't do it for 2021. And if you already have them, just put them aside.
    This episode will give you the key to making 2021 your Best Year EVER!
    Why no new year's resolutions? Here's the facts. Here's the facts, goals and resolutions. We set every year. We just don't meet them. We just don't meet them. Is there anyone out there who's nodding their heads right now?
    Who's gets to the end of the year and then looks back and goes. I, I can't even remember what the new year's resolutions I set last new year's. There was a study done in 2018 by the University of Scranton. It said only 8% of people see their resolutions through to the end of the year.
    So that means 92% of the people give up at some point. And here's, here's another key point by the second week of February, just six weeks in roughly 80% have given up or forgot about their goals or they just stop. So if you could just stick with it for six weeks, Your, your odds are greatly improved over the rest of everybody else who already gave up, but that's only 8% of people take it through to the end of the year and say, one of your goals is maybe a fitness goal.
    Cause a lot of us do that and we pack on those pounds over the holidays and don't feel good about ourselves. And we want to get into great shape. Well, according to Strava, a social media platform just for athletes. They did a study. They say by January 12th, over half over 50% of those with athletic and fitness goals have already given up.
    That's less than two weeks into the year and over 50% of athletes give already given up.
    So, if that sounds like you every year, having the absolute, best of intentions, setting those resolutions, setting those goals for the new year and then breaking them or forgetting about them just a few weeks or maybe a couple of months into the year. Here's what I need you to do. Even if you already have written out your goals, you've written out those new year's resolutions.


    You've given them a lot of thought. I want you to put them aside. I don't want you starting on them. And there's a good reason for that. Here's what I want you to do. This is the question I need you to think about, and I need you to come up with the answer. The question is, who do you want to be? Say to yourself, who do I want to be in 2021?


    Who do you want to be? I want you to go deep. Really think this through. You may have never thought about it this way before, you know, if you're having a tough time thinking about, well, who do I really want to be? What does that really mean? Okay. Now, now let's, let's think about your resolutions. Read the first one, because these are all clues as to who you really want to be.


    So read the first resolution. And then I want you to ask yourself why, why do you want to accomplish that goal? Why this resolution start asking why? And go as deep as you need to,


    Self-help and motivational guru, Tony Robbins, along with his partner, Dean Graziosi came up with this exercise called seven levels deep. And that is continuing to ask the question why every time you give an answer, ask question, why keep going deeper and deeper and deeper. So for example, say you're one of the many people that wants to lose a little bit of weight this year say, and you set that goal.


    I want to lose 30 pounds in 2021.


    Now it takes a lot of work and you have to change a lot of habits. It's not just one thing. It's easy to say. I want to lose 30 pounds and it feels good. And it's like, well, yes, that's it. That's what I want to do, but let's start unpacking what it's going to take to lose those 30 pounds. First of all, you might need to start eating differently. You have to buy different foods, foods. You might not enjoy all that muc

    • 20 min
    Ep 072 - Trade Show & Event Tips from the Pros

    Ep 072 - Trade Show & Event Tips from the Pros

    Episode 072 - Trade Show and Event Tips from the Pros!
    What I'm giving you this week is a collection of tips I got from exhibitors from IAEE's Expo! Expo! virtual trade show and conference that took place recently. These 6 established industry experts each shares a top tip for helping plan and produce the best Trade Show, Event or Conference!
    ------------------
    Pro #1 - Craig Thompson from Huntington Convention Center of Cleveland
    Tip #1 - For Show Managers - when you are creating your Floor Plan, consult with your venue! They can help you understand the unknowns and intangibles about the floor space that can help you have a better and smoother event.
    Find out more at www.clevelandconventions.com
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    Pro #2 - Jenny Ward of Exhibit Concepts
    Tip #2 - Show up at these events, and Be There to help support each other to get through this tough time for the industry!
    Find out more at www.exhibitconcepts.com/mycheck
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    Pro #3 - Lauren Johnson with Louisville Tourism
    Tip #3 - Work with the Convention and Visitors Bureau of the host city to infuse the culture of the city into your event!
    Find out more at www.gotolouisville.com
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    Pro #4 - Patrick Reilly with Digitell
    Tip #4 - Don't be afraid to lean into new technologies and new approaches to the virtual world that may be different from live events.
    Find out more at www.digitellinc.com
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    Pro #5 - David Liddle at the Deondo Company - makers of Nook Event Pods
    Tip #5 - Always pack a can of WD-40! It can remove stains and get you out of many tough spots.
    Find out more at www.nook.events
    ------------------
    Pro #6 - Jimmy Mouton with eShow
    Tip #6 - When producing Virtual or Hybrid events, please consider how attendees can communicate and engage on the virtual platforms.
    Find out more at www.goeshow.com
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    Sign up for the Trade Show University email newsletter and get a free gift! Just head over to tradeshowu.biz!

    • 22 min
    Ep 071 - 6 Shocking & Powerful Lessons from Major Virtual Event

    Ep 071 - 6 Shocking & Powerful Lessons from Major Virtual Event

    Ep 071 - 6 Shocking and Powerful Lessons from Expo! Expo!
    [00:00:00] So I attended a very, very large virtual event this past week. And I have to share with you six shocking and powerful lessons that I learned from attending this event. It was fantastic. It was eye opening, and you're going to love it. So stay tuned.
    Let's talk about Expo! Expo! It was just a phenomenal virtual event. It was supposed to be held live down in Louisville, Kentucky. And, it was, they were pushing and pushing and doing everything they could to have a live event. And just at the, really the last minute it was within about four weeks or so that they finally shifted and said, you know, we can't do it.
    [00:03:27] there's too much going on. Too much risk, eh, going on in the country to have people coming in for a live event at this point. So they switched over to virtual and I have got to tell you, I was so incredibly impressed, especially knowing how quickly they shifted from live to virtual. But let me tell you about this event. So this event and had over a hundred sessions, keynotes and workshops covering multiple tracks. So no matter where you were in the industry, what kind of a [00:04:00] focus you wanted, you were able to attend some really amazing. Amazing workshops. They had over a hundred exhibitors in their exhibit hall, which was fantastic.
    [00:04:11] And they had over 1200 attendees at this event. So it was a great event. , and it was a trade show. It was the trade show for trade shows. And really, like I said, one of the best virtual events I've ever attended, , they had. So much going on and gave so many opportunities to interact and engage with the speakers with other attendees and with the exhibitors, of course.
    [00:04:38] And it was just, it was fantastic. Learned so much from the different sessions. And made a ton of great connections. So, in fact, I'm going to be featuring several of the exhibitors in their own episode coming up and they share each of them shares a tip that they've got to, to help you with your results and your success in the industry.
    So you will want to be on the lookout for that episode coming up very, very soon. And the whole thing went off very smoothly. They have a fantastic team there. Everyone was, well-prepared used a great platform from swap card that made everything very, very smooth. And I mean, it had to take ups and I'll talk about that in a little bit, but it was really, really fantastic event.
    [00:05:23]So during this event, I took away six lessons. Like I said, some are shocking, all of them, very, very powerful. And here's what I learned. And I want you to take away for future events, especially if you are hosting events, whether that's something as simple as a, is the one hour webinar all the way up to a multi-day summit or trade show.
    [00:05:45] That you're doing online virtually here's six lessons. I want you to learn.
    [00:05:50]Number one, hold an intro session and take everybody through your platform. You may want to do multiple. If you're, if you're doing an event that's like a trade [00:06:00] show or a multi-day summit, you may want to have one session just for all those who are, are involved in putting it on your exhibitors, your sponsors, your speakers.
    [00:06:09] So they have an understanding of how to work the platform from their standpoint. And then when the event starts having an intro session for all of your attendees, so they understand how to navigate through the platform, how to attend sessions, how to get into the exhibit hall, how to interact with people, what to look for.
    [00:06:29] This was something they did very, very well. And they took the time to go through every feature and what to look for and when to check in and certain spots. So it was very, very well done. And this is something everyone needs to do because there's so many amazing platforms out there. And it seems li

    • 17 min
    Ep 070 - Future Event Industry Leader Profile with Linda Tong

    Ep 070 - Future Event Industry Leader Profile with Linda Tong

    Episode 070 - Future Event Industry Leader profile - an interview with Linda Tong
    Linda Tong is a 2020 recipient of the IAEE Helen Brett Scholarship awarded to outstanding individuals pursuing an education and career in the Exhibitions and Events Industry.
    Linda Tong is a recent graduate of Iowa State University double majoring in Event Management and Music. In her years at college she has been involved in many organizations and events including the top choir at Iowa State, was a Special Event Director, and other activities such as The Fashion Show and PCMA. She also started a business while in school that is quickly growing and that she is now pursuing as a career after graduation.
    Linda's LinkedIn profile: https://www.linkedin.com/in/lindatongplanners/ (https://www.linkedin.com/in/lindatongplanners/)
    Linda Tong Planners website: https://www.lindatongplanners.com/ (https://www.lindatongplanners.com/)
    Sign up for the Trade Show University email newsletter and get our Free Ultimate Goal Setting Workbook!
    Just go to https://tradeshowu.biz/ (https://tradeshowu.biz/)
    ** This Episode Sponsored by the Virtual Events Institute **
    Become THE expert in Virtual Events! Special Offer just for Trade Show University listeners - Save $140 off the Virtual Events Institute Certification Program!
    Go to: https://my.captivate.fm/virtualeventsinstitute.com (virtualeventsinstitute.com )and enter Promo Code VP02

    • 14 min

Customer Reviews

5.0 out of 5
25 Ratings

25 Ratings

MHillfan ,

LOVE the Tony Robbins episode!

I’ve never been able to make it to a Tony Robbins event. Through this podcast, I feel like I have by getting a breakdown of the most powerful lessons from a TR event.

Gretchen Schultek ,

Tips to Come Out on Top!

After participating in numerous trade shows with less than stellar results, this podcast will help me work on the right things to have better results!

Fatherof10yrold ,

Fantastic Podcast!

Wow, Jim. Where do I start? This podcast surprised me, I was not expecting it to be that good. I figured the “topic” would be mundane and rudimentary, which this podcast is definitely NOT! This podcast was a wealth of knowledge and with an entertaining host. Way to go, SUB’d.

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