254 episodes

Trade Show University is the #1 resource in the industry for Exhibitors, Marketers and Show Planners to improve their results and ROI. With over 220 podcast episodes featuring tips, training and expert interviews, and exclusive group and 1-on-1 consulting and training, you have everything you need to make your next trade show or event wildly successful! We offer a free 15-minute Discovery Call to brainstorm ideas and possibilities for your business and your show - visit https://tradeshowu.biz/services/ to schedule your call! Every idea we generate in this no-cost call is yours! And so are the results!

Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jim’s 30+ years as a professional trainer, event planner and marketer, along with industry experts and insiders to discuss topics geared to help companies really get better results.

If you find yourself asking questions like these below, then this show is for you:
How to prepare for a trade show?
How do I design a trade show booth?
How do I get attendees to stop at my trade show booth or stand?
What is the best trade show marketing?
What are top trade show tips?
How do I set goals for my trade show?
Are trade shows, trade fairs, expos, and conferences worth it?
How much is a trade show?

To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to www.TradeShowU.biz.

Trade Show University for Virtual & Live Events Jim Cermak

    • Business
    • 5.0 • 42 Ratings

Trade Show University is the #1 resource in the industry for Exhibitors, Marketers and Show Planners to improve their results and ROI. With over 220 podcast episodes featuring tips, training and expert interviews, and exclusive group and 1-on-1 consulting and training, you have everything you need to make your next trade show or event wildly successful! We offer a free 15-minute Discovery Call to brainstorm ideas and possibilities for your business and your show - visit https://tradeshowu.biz/services/ to schedule your call! Every idea we generate in this no-cost call is yours! And so are the results!

Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jim’s 30+ years as a professional trainer, event planner and marketer, along with industry experts and insiders to discuss topics geared to help companies really get better results.

If you find yourself asking questions like these below, then this show is for you:
How to prepare for a trade show?
How do I design a trade show booth?
How do I get attendees to stop at my trade show booth or stand?
What is the best trade show marketing?
What are top trade show tips?
How do I set goals for my trade show?
Are trade shows, trade fairs, expos, and conferences worth it?
How much is a trade show?

To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to www.TradeShowU.biz.

    Turning Trade Shows Upside-Down with The UnConference - Vincent Pugliese

    Turning Trade Shows Upside-Down with The UnConference - Vincent Pugliese

    We're about to turn the trade show world upside down. I am honored to have on a phenomenal guest today who is an author, speaker, and the founder of Total Life Freedom, where he helps people time and money freedom in their life. And today has started Membership Freedom where he's helping businesses develop memberships in all sorts of different niches.
    Welcome Vincent Pugliese to Trade Show University!
    The concept which Vincent is proposing is called The Unconference which focuses not on keynote speakers, workshops, breakout sessions, or a show floor full of exhibitors, but an event laser-focused on making key strategic connections happen among attendees!
    These are connections that happen naturally or serendipitously at trade shows and events, but only in the "in-between" times and out in the hallways.
    Now The Unconference is designed to make more of those connections happen and happen more powerfully! It's happening in Sarasota FL, Feb 3-5, 2025.
    To learn more about The UnConference - visit https://totallifefreedom.kartra.com/page/unconferenceapplication
    For more info on Membership Freedom, visit https://mymembershipfreedom.com/
    To connect with Vincent: https://www.linkedin.com/in/vincent-pugliese/
    To get a FREE copy of the Wealth of Connection audiobook: https://totallifefreedom.kartra.com/page/wealthofconnectionaudiobook

    ** Want help creating a WINNING strategy for your next Trade Show? Book a free 15-minute strategy call here: https://tradeshowu.biz/services

    ** Join the Trade Show University weekly update newsletter: https://tradeshowu.biz

    • 24 min
    250 - How and Why FRANCHISES should use Trade Shows - with Susie Liberatore

    250 - How and Why FRANCHISES should use Trade Shows - with Susie Liberatore

    If you are a franchise, a franchisor or a franchisee, you're in the right place today. Especially if you've been looking to figure out how to get better at marketing and trade shows.
    Jim Cermak, trade show consultant and founder of Trade Show University is pleased to interview Susie Liberatore, who is the owner of Visions2Images, a marketing agency with a focus on Franchises.
    Jim and Susie discuss:
    Why Franchises should be using trade showsHow franchises can promote a tradeshowWhy we should consider Franchisees like a local small businessHow to best be prepared and be creative Why Tradeshows are a great investment for brand awarenessAnd so much more
    Connect with Susie Liberatore:
    Visions2Images - https://visions2images.com Franchise Clarity - https://franchise-clarity.comSusie's Personal site - https://susieliberatore.com

    Want help creating your strategy? Book a free 15-minute strategy call here: https://tradeshowu.biz/services
    Join the Trade Show University weekly update newsletter: https://tradeshowu.biz
    Mentioned in this episode:
    Exhibitor Expert Review - exclusively from Trade Show University
    Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results!
    I can help you get locked in for Success with an Expert Review!
    • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know!
    • 30+ year Trade Show expert will review:
    o Design
    o Messaging
    o Goals & Metrics
    o Engagement Questions
    o Attendee journey
    • Identify the Gaps and Opportunities you don’t even know exist!
    • And get you capturing more Qualified Leads than ever before
    • Visit Tradeshowu.biz/services

    • 23 min
    249 - How to ROCK your Very First Trade Show!

    249 - How to ROCK your Very First Trade Show!

    You're thinking about exhibiting at your very first trade show and want to make sure you crush it! But what do you do? For me, having worked and planned 100s of shows, you want to know what I would do?
    There are 6 things you need to do to ensure you will look like a PRO and not a Rookie, and get fantastic results at your very first trade show! Before you even get started, you need to make sure you picked the right show! Check out THIS VIDEO: https://youtu.be/ILcbnClb2Xc?si=utrEz2vq5FizNzN9

    And if you know you picked the right show, here's the 6 things you need to do to get ready for that show so you come back with more leads, sales and profits than if you just go in blind.

    1 - Research the show, and especially the audience!

    2 - Figure out your budget. What will the show cost, and all the expenses around it. Don't be caught off guard!

    3 - Set goals to have success! You want to make money, and if you do it right you can fill your lead pipeline for a long time! But that starts with knowing what you need to accomplish!

    4 - Focus your message to the audience so you attract them to your booth

    5 - Figure the Questions you want to ask to everyone

    6 - Practice! Practice! Practice!

    Now that you know the 6 things you need to do to rock your very first show, click on this video to level up your game even more! https://youtu.be/Nn52LsBmBeE?si=96M7cjOhpWwUMMoW

    Want help creating your strategy? Book a free 15-minute strategy call here: https://tradeshowu.biz/services
    Mentioned in this episode:
    Subscribe to the new Trade Show University YouTube channel!
    Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast.
    Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

    • 6 min
    248 - 9 Tips for Working Trade Show by Yourself - Small Business Survival Guide

    248 - 9 Tips for Working Trade Show by Yourself - Small Business Survival Guide

    If you’re a small business, you may have plans to work an upcoming show by yourself or maybe you've done it in the past. Happens with bigger businesses too! And let me tell you, having worked many expos and shows solo, it can be frustrating.
    Here's 9 Tips to help you Survive and Thrive at your next Expo, Event or Trade Show!
    Being by yourself does not allow you to be efficient, maximize your ROI, or put you in the position to get the best results possible.
    The biggest issue is that you can only have indepth discussions with one person at a time.
    Let me give you one big piece of advice – Don’t work by yourself! If at all possible, convince a co-worker, trusted colleague, family member or friend help you out for a few hours or few days. It will definitely be worth it!
    ( 1 ) Set up your booth as early as possible to allow for the unknown.
    ( 2 ) Get to shows early to walk the show floor and meet people.
    ( 3 ) Make friends with people in the booths around you.
    ( 4 ) Simplify and Minimize
    ( 5 ) Use other methods to help capture information and make you more efficient
    ( 6 ) Practice!
    ( 7 ) Get out front of your table/booth
    ( 8 ) Try group presenting
    ( 9 ) Pack snacks, water, mints to help you avoid having to leave your booth

    AND...The next video you NEED to watch so you don't Unknowingly kill your results...
    https://youtu.be/ftHlxygrPFw

    PLEASE SUBSCRIBE TO OUR CHANNEL! https://www.youtube.com/@tradeshowuniversity
    IMPROVE YOUR NEXT TRADE SHOW!
    Get a Professional Booth Review or the **RIGHT Training** for your staff: https://tradeshowu.biz/services

    Get the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event – all for FREE -- Visit https://tradeshowu.biz and drop your email on the home page!
    Mentioned in this episode:
    Exhibitor Expert Review - exclusively from Trade Show University
    Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results!
    I can help you get locked in for Success with an Expert Review!
    • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know!
    • 30+ year Trade Show expert will review:
    o Design
    o Messaging
    o Goals & Metrics
    o Engagement Questions
    o Attendee journey
    • Identify the Gaps and Opportunities you don’t even know exist!
    • And get you capturing more Qualified Leads than ever before
    • Visit Tradeshowu.biz/services

    • 6 min
    247 - Retired Air Force Transporter of Presidents give top Travel Tips - with Michael Lynn

    247 - Retired Air Force Transporter of Presidents give top Travel Tips - with Michael Lynn

    Travel Tips and Advice for getting to your next Trade Show or Event from Michael Lynn, Retired Air Force member who transported Presidents, Dignitaries and World Leaders, and is the author of the book Travel Etiquette.
    Michael joins host Jim Cermak, trade show coach and founder of Trade Show University in this enlightening interview!

    We discuss:
    Preparation / Before you go.How to get through TSA faster / better.Boarding tipsSome of the Do's and Dont's of air travelThe "Elephant" in the PlaneAnd much more!

    Connect with Michael Lynn:
    Email - mdlspeaks@outlook.comLinkedIn - https://linkedin.com/in/mikelynnspeaks

    IMPROVE YOUR NEXT TRADE SHOW!
    Get a Professional Booth Review or the **RIGHT Training** for your staff: https://tradeshowu.biz/services

    Get the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event – all for FREE!

    -- Visit https://tradeshowu.biz and drop your email on the home page!
    Mentioned in this episode:
    Exhibitor Expert Review - exclusively from Trade Show University
    Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results!
    I can help you get locked in for Success with an Expert Review!
    • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know!
    • 30+ year Trade Show expert will review:
    o Design
    o Messaging
    o Goals & Metrics
    o Engagement Questions
    o Attendee journey
    • Identify the Gaps and Opportunities you don’t even know exist!
    • And get you capturing more Qualified Leads than ever before
    • Visit Tradeshowu.biz/services

    • 30 min
    246 - 3 Tips for Small Businesses to FIX Trade Show Sponsorships

    246 - 3 Tips for Small Businesses to FIX Trade Show Sponsorships

    Small Businesses have to STOP Wasting Money on Trade Show and Event Sponsorships! In fact, businesses of ALL sizes need to do this!
    I know I'm going to ruffle some feathers here, but stick with me.
    I'm NOT telling you to Stop sponsoring, but to do them right! I'm going to give you the 3 ways to fix your sponsorships so you get the maximum return!

    Look I'm not against sponsorships - they help fund the events and can be a tremendous investment. Problem is Most companies that invest in sponsorships at trade shows, conferences and events don't know how to get an ROI.

    First things first - you have to know your reason for sponsoring in the first place! Maybe it's to support the show or the association in some way, and this is how you choose to do it. Fantastic!
    Maybe the show is offering some added freebies or bonuses to sponsors, and you feel it's worth it. Okay great!
    But maybe you're investing in a sponsorship to get your company name, logo and brand in front of a bunch of attendees and exhibitors. You are who I am talking to today.
    Think about this - sponsoring something like a lanyard or a tote bag everyone gets definitely gets your logo out there in a big way! And some people even keep these things!
    But ask yourself - have you ever bought from a company, or even changed your perception of a company, because their logo was on a lanyard or backpack? If you want to support the show or association putting on the show, then go ahead and sponsor the lanyard, the backpack, the disposable water bottles, or the other products.
    Then there's sponsoring events inside the events - lunches, breakout sessions, after-hours networking events. For most of these events I attend, even while in the middle of them I can't tell you who the sponsor is.

    Okay - so what do you do? What is a good sponsorship? HERE'S YOUR 3 TIPS!

    1 - Look for a sponsorship that will bring attendees to your booth. Bingo Card, Scavenger Hunt. But do it right!
    2 - If you sponsor an event - lunch, networking event - make sure you maximize your branding AND get everyone's attention by either speaking from stage, or having a team of people going around and spreading your brand.
    3 - If you sponsor a product - have a message on the product to bring that product to your booth for a free gift.

    Want to MAX the ROI on your Sponsorships?? Let's jump on a FREE Discovery Call!
    -- Go to tradeshowu.biz/services and click on the blue "Book My Discovery Call" button!
    Mentioned in this episode:
    Powerful Data Analytics with BearIQ from Bear Analytics
    I want to take a second to cover one of the hottest topics in the events industry right now:
    Data Analytics
    If you are a show organizer, you’re probably trying to gain a leg up on how to return to
    revenue.
    One company leading the charge for growing events is Bear Analytics.
    With their cutting-edge platform, Bear IQ, easily aggregates, cleans, and measures, event
    performance – showing you exactly where to focus your marketing, sales, and education
    team’s energy. The best part is – it’s powered by the data you’re already collecting.
    It means you can use their predictive tools to grow audience, increase exhibitor and sponsor sales, and easily measure engagement across your education and certification programs.
    If you even a little curious, reach out to them at WWW.BearAnalytics.com and tell them Jim sent you!
    Mention code “TSU” to let them know Trade Show University to unlock a free post-event
    report

    • 7 min

Customer Reviews

5.0 out of 5
42 Ratings

42 Ratings

LeShayneM ,

Informative and personable!

Jim is great, he has a ton of history working in varying marketing capacities and brings so much information to the table but also he’s personable and friendly and an easy listen! If you are preparing for a trade show I highly recommend you listen to some of his podcasts in preparation. This guys the real deal!

Deirdre Tshien ,

One to add to your rotation

Trade Show University offers a unique blend of practical advice and lively discussion, making it a valuable resource for anyone involved in the trade show industry. The way it addresses real-world challenges with actionable insights makes for an engaging and informative listen. Deirdre

riffking ,

Excellent resource for everything tradeshows

Love the format and the feee flow of information about thighs that matter everyone participating in live events. It's so important to continue to learn and expand your network. This podcast does both!

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