82 episodes
Trade Tales Business of Home, Kaitlin Petersen
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- Arts
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4.6 • 54 Ratings
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Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.
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Want to build your brand authority quickly? How Michael Hilal looked abroad
Michael Hilal on why he’s not afraid to hire a team with more experience than himself, why he’s rethinking his approach to media after a whirlwind of early press attention, and the fine line between inspiration and copycats in the design industry.
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Why Georgia Zikas prizes people over process
Georgia Zikas on why her whole team is involved in the hiring process; how she manages offices across two cities, and why she hired a CFO to keep her firm’s goals in sight.
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Christine Lin on putting client experience first
Christine Lin on the process of finding projects that are more closely aligned with her firm’s aesthetic, why she would never equate her business with a retail store to defend a product markup, and how she established professional development paths within her firm to help her team grow.
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How Wesley Moon said goodbye to hustle culture
Wesley Moon on the realization that expanding his team was the key to boosting revenue, why understanding his employees’ strengths and weaknesses guides his approach to building a team; and the changes he made as he reckoned with the fact that his firm’s success had come at the cost of his social life.
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How Amy Storm shifted her team structure in pursuit of healthy growth
Amy Storm on why she decided to forgo remodels and focus solely on new construction, and how she locks in a project’s FF&E budget before ever breaking ground.
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How Antonio DeLoatch earns clients' trust with real talk about their finances
Antonio DeLoatch on uprooting his firm and starting over in New York, the showhouse that changed everything for his business, and how he earns his clients’ trust with his frank money talk.
Customer Reviews
Priceless Resource!
I’m so thankful to have found this podcast! I am new to the design world, but have recently launched a new firm with my daughter @DaynaSterlingInteriors who has a degree in design & has worked under some well-known designers a for about 10 years. I recently retired from a 25 year career in finance. Listening to real life tales has been priceless in helping me understand more about the business, and helping us both know that we are not alone in encountering the various challenges of running our own firm.
A real world education for designers
If you’re looking for information from other designers on how they run their businesses, what their ups and downs are, the lessons they’ve learned, and the opportunity to feel like you’re not alone in your struggles, your search ends here. Kaitlin navigates conversations with creatives like a pro, and has essentially become my resource for a real world design education. Highly Recommend!
A fun, briskly paced master class in how to run an interior design firm
Kaitlin Petersen and her guests turn the nuts and bolts of running an interior design business into a fascinating topic, week after week. It’s also so informative that it’s useful for people who run any kind of business that sells creative services. Like me, who runs a branding and marketing consultancy, or the friend I recommended it to, who runs a PR shop.
So, if you do run (or are thinking you might someday run) an interior design business – or any other business that sells creative services – drop this in your feed. You’ll not only enjoy listening to it, you’ll get great ideas for making your business better.
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