38 episodes

How do I create a strong trademark for my product and services? How do I differentiate myself from the competition? Can I actually make "competition" irrelevant with my brand? What are some of the other legal issues entrepreneurs face? How can businesses grow value in their brand names, and monetize their assets?

These are just some of the big questions that leading trademark attorney, Suzi Hixon, Esq., digs into on the Trademarks Made Easy Podcast.

In addition to trademark creation step-by-step guides, episodes discuss case studies of what to do and ~ sometimes even more importantly ~ what NOT to do, when creating a brand name for products and services.

Suzi's niche is getting into the trademark selection trenches with you. While selecting a solid product is important when selling on Amazon and other eCommerce platforms, Suzi wants online sellers to not gloss over the critical brand name creation element.

Thinking about getting into private label selling? Want to create a trademark that is distinctive, viable, and legally enforceable? Want to mitigate the risks of receiving the dreaded cease & desist letter?

Discover why thousands of entrepreneurs turn to Suzi to help them create amazing brand names that last well beyond the life of tangible products. While garlic presses rust away in kitchen cabinets, a strong brand name can last forever.

Learn how to monetize trademarks and strengthen them over time so that they can become a strong asset for your and your business.

Suzi's guidance can help you generate more profits for your private label business...profits that can go well beyond selling fidget spinners!

Remember, the information provided in the Trademarks Made Easy podcast should not be construed as legal advice. It’s for informational and entertainment purposes only! It should not be considered a substitute for legal advice! Also, I’m not your attorney. You should engage with an attorney to discuss your specific legal issues.

And finally, while I’ve taken precautions to ensure that the content of my podcast is current and accurate, errors can occur and thankfully, like us, the laws are ever-evolving.

Trademarks Made Easy Suzi Hixon

    • Business
    • 5.0 • 3 Ratings

How do I create a strong trademark for my product and services? How do I differentiate myself from the competition? Can I actually make "competition" irrelevant with my brand? What are some of the other legal issues entrepreneurs face? How can businesses grow value in their brand names, and monetize their assets?

These are just some of the big questions that leading trademark attorney, Suzi Hixon, Esq., digs into on the Trademarks Made Easy Podcast.

In addition to trademark creation step-by-step guides, episodes discuss case studies of what to do and ~ sometimes even more importantly ~ what NOT to do, when creating a brand name for products and services.

Suzi's niche is getting into the trademark selection trenches with you. While selecting a solid product is important when selling on Amazon and other eCommerce platforms, Suzi wants online sellers to not gloss over the critical brand name creation element.

Thinking about getting into private label selling? Want to create a trademark that is distinctive, viable, and legally enforceable? Want to mitigate the risks of receiving the dreaded cease & desist letter?

Discover why thousands of entrepreneurs turn to Suzi to help them create amazing brand names that last well beyond the life of tangible products. While garlic presses rust away in kitchen cabinets, a strong brand name can last forever.

Learn how to monetize trademarks and strengthen them over time so that they can become a strong asset for your and your business.

Suzi's guidance can help you generate more profits for your private label business...profits that can go well beyond selling fidget spinners!

Remember, the information provided in the Trademarks Made Easy podcast should not be construed as legal advice. It’s for informational and entertainment purposes only! It should not be considered a substitute for legal advice! Also, I’m not your attorney. You should engage with an attorney to discuss your specific legal issues.

And finally, while I’ve taken precautions to ensure that the content of my podcast is current and accurate, errors can occur and thankfully, like us, the laws are ever-evolving.

    Strategic Pricing With Paulina Masson

    Strategic Pricing With Paulina Masson

    Paulina Masson is a “Numbers girl” who used her love of statistics and background in coding to create her own tool to improve her Amazon selling. When her brother, friends and family started begging her to use it too, she realized she had a whole new business on her hands. Now, Shopkeeper.com helps countless Amazon sellers maximize their profit and get back to business instead of crunching numbers.
    In this 2nd part of our interview with Paulina, she shares some practical experience in pricing as well as her info on how she uses software to aid in her research and keep her business and sales growing.
    Find more about Shopkeeper here: https://shopkeeper.com and use the code STINGRAY180 in the chat box to get a SIX MONTH FREE TRIAL!
    Click that SUBSCRIBE button, so that you never miss an episode of the show.
    Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session :
    http://www.TrademarkQuickstart.com/
    Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/

    • 24 min
    Pricing Psychology With Paulina Masson

    Pricing Psychology With Paulina Masson

    Paulina Masson is a “Numbers girl” who used her love of statistics and background in coding to create her own tool to improve her Amazon selling. When her brother, friends and family started begging her to use it too, she realized she had a whole new business on her hands. Now, Shopkeeper.com helps countless Amazon sellers maximize their profit and get back to business instead of crunching numbers.
    In this first part of our interview with Paulina, she shares the psychology of pricing as well as her own tactics that have led to a thriving business and growing sales.
    Find more about Shopkeeper here: https://shopkeeper.com
    And don’t forget to click that SUBSCRIBE button, so that you never miss an episode.
    Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session :
    http://www.TrademarkQuickstart.com/
    Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/

    • 44 min
    The Not So Scary Truth about Phantom Trademarks - TME 35

    The Not So Scary Truth about Phantom Trademarks - TME 35

    Phantom Trademarks don’t have to be a scary concept. In fact, they’re a prime opportunity when properly used. Suzi Hixon lays out the possibilities and pitfalls in this solo episode. Don’t miss out on this great info, and please share with anyone you think who benefit from this information.
    And don’t forget to click that SUBSCRIBE button, so that you never miss an episode.
    Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session : http://www.TrademarkQuickstart.com/
    Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/

    • 12 min
    The USPTO and the Marijuana Industry are NOT Buds!

    The USPTO and the Marijuana Industry are NOT Buds!

    In this chock-full Q&A episode, Suzi Hixon gives you an overview of the relatively new American hemp market, and how your CBD brand can and can’t use trademark protection currently.
    We also learn about the new tighter watch on products listed in applications and how we can preemptively protect our brands from audit by the USPTO.

    Please share with anyone you think who benefit from this information.
    And don’t forget to click that SUBSCRIBE button, so that you never miss an episode.
    Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session : http://www.TrademarkQuickstart.com/
    Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/

    • 24 min
    What Should You Name Your Podcast Should You Protect the Trademark by Filing with the USPTO

    What Should You Name Your Podcast Should You Protect the Trademark by Filing with the USPTO

    Suzi Hixon spent this years International Podcast Day on TV, talking about her own podcast journey and how she uses her show in her business. That led her to this episode, where not only does she give you some behind the scenes on her own process, but lots of actionable advice on how to start your own show, as well as how and if to protect that show through trademark.
    Even for those of you not looking to start your own podcast, Suzi brings a buffet of information on topics relating to your private Label business. Don’t miss out!

    Please share with anyone you think who benefit from this information.
    And don’t forget to click that SUBSCRIBE button, so that you never miss an episode.
    Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session : http://www.TrademarkQuickstart.com/
    Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/
     

    • 28 min
    E-commerce and Copyright Law with Rachel Santarlas Part 2 - TME032

    E-commerce and Copyright Law with Rachel Santarlas Part 2 - TME032

    While the layperson may easily confuse copyright and trademark, a business owner can't afford to! Suzi Hixon is an expert in Trademark, but knows when to bring in a different voice to highlight an area out of that expertise. Rachel Sanarias has been a friend and colleague of Suzi's for years and there is no better guest expert to discuss the importance and application of Copyright law for Private Label businesses and brands.
    Rachel had so much to offer, in fact, that we had to break this episode into two. In this second half of their discussion, Rachel helps us
    Key takeaways:
    Attribution is not permission!
    "I didn't know!" is not a defense!
    Register copyrights sooner rather than later!
    Learn more about Rachel:
    www.SantarlasLaw.com
    www.Copyright.gov
    https://www.linkedin.com/in/rachel-santarlas-7a950711
    https://www.facebook.com/Santarlas-Law-LLC-439421243129424/

    • 40 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Matrixkiwi ,

Valuable Information for eCommerce Sellers

I first watched Suzi in a webinar where Jungle Scout CEO Greg Mercer was interviewing her about trademarks and I have followed her ever since. She has a great depth of knowledge in the area and provides her real-world experience to help navigate not only the Trademark process but also the whole branding process. Right from how to create a best brand name for your business, through to protecting and enforcing your brand.

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