34 episodes

How would it feel to have a thriving fitness business and have the freedom to enjoy life at the fullest? Well that is exactly what the Trainer Revenue Multiplier Show is going to give you. Trainer Revenue Multiplier is the premier wealth creation program for personal and online trainers on how to build a successful, profitable six and seven figure a year business. Mathew Park, Jaime Filer and the TRM Team dive into the strategies that will help you become insanely profitable, charge your worth and systemize your business for more freedom and impact. We lead with our hearts and strive towards continual growth, that will help you live limitless.

Trainer Revenue Multiplier Show Mathew Park

    • Health & Fitness
    • 5.0 • 1 Rating

How would it feel to have a thriving fitness business and have the freedom to enjoy life at the fullest? Well that is exactly what the Trainer Revenue Multiplier Show is going to give you. Trainer Revenue Multiplier is the premier wealth creation program for personal and online trainers on how to build a successful, profitable six and seven figure a year business. Mathew Park, Jaime Filer and the TRM Team dive into the strategies that will help you become insanely profitable, charge your worth and systemize your business for more freedom and impact. We lead with our hearts and strive towards continual growth, that will help you live limitless.

    #34. How to Build Your First Standard Operating Procedure | Jaime Filer and Amanda Voisin

    #34. How to Build Your First Standard Operating Procedure | Jaime Filer and Amanda Voisin

    Welcome to the Trainer Revenue Multiplier Show!
    Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
    This week we have Jaime and Amanda talking about how to build your first standard operation procedure.

    Many of our Trainer Revenue Multiplier clients reach a phase where they need to start to hire a team.


    So what is the first step to getting your first-person hired?


    A standard operating procedure is a document that contains step-by-step information regarding one area and repetitive process of your business. It's documented for future reference, increasing efficiency and standardization purposes.


    Here are 4 reasons why you want to have an SOP in your fitness business.


    1) Standardization - keeps business in full compliance
    2) Helpful for new members who join your team - they onboard faster and have less questions
    3) Reduces internal authority issues - people know their role and can execute more effectively
    4) Increases efficiency - things get done faster with less headaches


    So how do you hire your first virtual assistant or first coach?


    In this podcast episode, we are going to take you down a road of a few stages that you can dig into, to gain further insight on as you flesh out your SOP.

    • 28 min
    #33. Strategy Wins Over Hard Work | Jaime Filer and Mathew Park

    #33. Strategy Wins Over Hard Work | Jaime Filer and Mathew Park

    Welcome to the Trainer Revenue Multiplier Show!
    Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
    This week we have Jaime and Mathew talking about success at what cost?

    Grinder harder.
    Hustle more.
    Sleep less.


    Success comes at what cost?


    Depression and suicide are at an all-time high.
    Divorce has skyrocketed.
    Hospital stress visits have increased.
    Hearing the word balance is like taboo, heck some even think you're lazy.


    Why is this important to talk about for fitness entrepreneurs?
    Because we are leaders in helping others understand health, vitality and living an optimal fit life.


    There is the RIGHT stress and then there's DESTRUCTIVE stress.


    On today's podcast, we talk about how strategy will win over hard work anyday.


    We deep dive into how a fitness professional can have a thriving business and still have a life!

    • 26 min
    #32. Success At What Cost? | Mathew Park

    #32. Success At What Cost? | Mathew Park

    Welcome to the Trainer Revenue Multiplier Show!
    Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
    This week we have Mathew talking about success at what cost?

    I was seriously questioning writing about this, my anxiety rose as I thought about it.

    It's going against the grain on what has been saturating our social feeds, written in books and seen all over the internet.

    Grinder harder.

    Hustle more.

    Sleep less.

    At what cost?

    Depression and suicide are at an all time high.

    Divorce has skyrocketed.

    Hospital stress visits have increased.

    Hearing the word balance is like taboo, heck some even think you're lazy.

    As technology advances, addiction has skyrocketed.

    Why is this important for fitness entrepreneurs?

    We are leaders in helping others understand health, vitality and living an optimal fit life.

    To be transparent, I've faced addiction at different levels, hospital visits due to high stress, depression, even a close call with ending my relationship all due to: grinding harder, hustle more, sleep less, do whatever it takes at all costs.

    My wife and I have discussions about this.

    A relationship can't be neglected.

    Would you neglect your business or your body?

    If you did, what would happen?

    Even with kids now and a family, my responsibilities have taken a whole new level.

    There is the RIGHT stress and then there's DESTRUCTIVE stress.

    Then we think, what if I don't work hard enough, go fast enough, beat my competition, get my third car?

    What will they think?

    Will I fall behind?

    Strategy will win over hard work anyday.

    Don't get me wrong, repeated hard work will make you win.

    What would happen if you trained in the gym 7 days a week, 3 hours a day, eating 1200 calories long enough?

    Your body would get so broken down, your health would deteriorate and things would eventually catch up to you.

    This is why TRM is so valuable to fitness professionals in growing successful businesses. Any trainer can work hard and make $3 to $5K a month with no life.

    I spoke with one recently, who is earning $4.5K a month, working 7 days a week, been coaching for 7 years and he said he wants to have a life outside the 4 walls of the gym.

    Unfortunately, fear kept him in his comfort zone as he decided he wanted to keep slaving away and not optimize his business.

    I had another conversation with a coach earning 25K a month who is hungry for more, although wants to build the business in a way that has systems, structure and positive impact so they can enjoy more freedom and change more lives.

    This individual joined TRM.

    So how can a fitness professional have a thriving business and still have a life?


    Find basic habits, a routine that works and stick to it.
    Spend time each day planning and prioritizing.
    Keep a tight inner circle of the right people and spend time with them on a consistent basis.
    Exercise limitless thinking, get away from mediocrity.
    Understand flow and incorporate it daily.
    Understand boundaries and stick to them.
    If you want to grow, talk to the right people and the right prospects consistently.
    Never stop being curious, although don't be a professional student who doesn't act.
    Do the right work, that moves things closer towards your goal.
    Ask for help, learn from those who have already done it.


    If you want to have a successful fitness business and still have a life, you'll need to be a part of some kind of community that consistently levels you up, which could be Trainer Revenue Multiplier.

    I'm not going to sugarcoat it, building a business is tough work, it takes a lot of patience, grit, and perseverance.

    I've learned over the years in building, creating, and growing businesses now for 18 years, always playing the long game. I t

    • 19 min
    #31. Effective Team Communication | Jaime Filer and Alex Boross-Harmer

    #31. Effective Team Communication | Jaime Filer and Alex Boross-Harmer

    Welcome to the Trainer Revenue Multiplier Show!
    Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
    This week Jaime and Alex discussed what you need for effective communication strategies while building a team, but also as you manage your team.
    We might THINK we are great communicators but are we really?

    Communication isn't just what you say, it's how you say it (tonality, speed, volume), when you say it (did you pick an appropriate time?), where you say it (did you have a serious discussion in a professional setting, or at an office party?), etc.



    Let's be LIMITLESS!

    • 28 min
    #30. What Does Selling With Integrity Mean? | Jaime Filer and Jeff Black

    #30. What Does Selling With Integrity Mean? | Jaime Filer and Jeff Black

    Welcome to the Trainer Revenue Multiplier Show!
    Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
    This week we have Jaime and Jeff continuing the conversation about how to sell with integrity.
    Hope this added value your way today.

    • 28 min
    #29. Selling With Integrity | Mathew Park

    #29. Selling With Integrity | Mathew Park

    Welcome to the Trainer Revenue Multiplier Show!
    Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
    This week we have Mathew talking about how to sell with integrity.
    Selling with integrity, what does that mean?
    Selling is a part of life, although it's taken a big shift over the years into practices that are pushy and unethical.
    I've seen greed overshadow quality.
    I've been there and it's great for a dopamine kick in the short term, but does one no good in the long term.
    Selling is an amazing and purposeful action that when done with integrity can create the dream fitness business that aligns with your core values and gives you the time and freedom you desire.
    Selling is broken down into multiple categories:

    Sales call / zoom / in person
    Direct online
    Funnels
    Live events
    Backend nurture campaigns
    Landing pages
    Lead Magnets with upsells

    You're selling even through clients that are active with you, your sales process goes beyond just the front end, it's happening month after month, even as clients work with you.
    Everyone's thinking, what's next?
    I haven't read every book on sales, although I've read at least 50 on sales, seen and studied high performers sell and I'm all for charging your worth, although not compromising client experience.
    Asking for a large sum and not delivering quality on the backend compromises integrity.
    Is it a slower approach, YES. Although it builds stronger client relationships and trust long term.
    The 7 Steps of Selling in TRM:

    Rapport
    Learn
    Understand
    Pain Point
    Decision / Permission
    Presentation
    Close

    I've tried the hardcore closing techniques, didn't feel congruent with it.
    One of the most underutilized selling steps is the offer ‘presentation' breakdown, where a clear step by step breakdown of the offer is conducted so that the prospect understands the full value proposition.
    Prospects need to understand, when they understand what it is you offer ‘clearly', you lower objections by 50%.
    Going in too fast, thinking of just getting the money, results in the prospect feeling like everyone else.
    If a coach comes to me and says, ‘Mathew I have no problem closing, as they just come to me from referrals.' In most cases, the offer is too cheap and the coach is undervaluing themselves, it's quite easy to sell a below fair investment OR they are a rockstar which can the case sometimes, although that is far and few between.
    I had this happen on a call recently with a new member in TRM10K, this individual came in and thought they were charging enough and said they didn't need sales training, so I dove in, we broke down the offer they had, which they didn't realize how many things they actually provided, factored in time and it worked out that they were earning $27 dollars an hour with there online coaching offer.
    They were undercharging and weren't optimized with their time.
    Selling with integrity is of multiple factors.

    Feeling congruent to what you're charging with your packages
    Clearly presenting an offer with no hidden agendas
    Avoiding overcharging on packages, without optimal backend client support systems
    Giving away special family or friend deals
    Spending time listening on a sales call to what a prospect truly needs, instead of just crossing off another number on your checklist.

    I believe in quality first over quantity, some people will need more time before they jump in.
    The 7 steps work whether you're selling a $200 or $2K+ a month package.
    The key is practice, confidence creates clarity and better flow in your sales presentation.
    Whenever you raise your rates it's going to feel uncomfortable.
    Does the way you sell now feel in line with your core values?
    If you feel in line with your selling process, awesome, if not, how could it improve?
    Hope this added value your way today.

    • 17 min

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