228 episodes

Want to know how to drive sales and get more training, facilitation and coaching clients?  Thinking of becoming a freelance consultant or starting your own facilitation business? Training Business ® is definitely the show for you.

The Training Business podcast helps freelance trainers, training business owners, learning and development professionals, facilitators and coaches like you to start, grow and scale your business.

Every Thursday you get expert tips to help you market your training, facilitation and coaching programs and sell your learning and development services.

Your host, Mark earned his first train-the-trainer (TTT) whilst working for The Walt Disney Company in Florida and his MBA from the University of Ulster. He is an expert sales coach and passionate developer of people, and a former Learning & Development Manager with 17 years of experience training corporates, self-employed and unemployed across 19 countries.

Subscribe to the show right now for a fresh episode each week.

Training Business Mark Garrett Hayes

    • Business
    • 5.0 • 7 Ratings

Want to know how to drive sales and get more training, facilitation and coaching clients?  Thinking of becoming a freelance consultant or starting your own facilitation business? Training Business ® is definitely the show for you.

The Training Business podcast helps freelance trainers, training business owners, learning and development professionals, facilitators and coaches like you to start, grow and scale your business.

Every Thursday you get expert tips to help you market your training, facilitation and coaching programs and sell your learning and development services.

Your host, Mark earned his first train-the-trainer (TTT) whilst working for The Walt Disney Company in Florida and his MBA from the University of Ulster. He is an expert sales coach and passionate developer of people, and a former Learning & Development Manager with 17 years of experience training corporates, self-employed and unemployed across 19 countries.

Subscribe to the show right now for a fresh episode each week.

    Top methods to becoming a more successful entrepreneur w/ Karin Hurt and David Dye

    Top methods to becoming a more successful entrepreneur w/ Karin Hurt and David Dye

    The rise to being a truly successful entrepreneur is like a cocktail. Do you want to know recipe to land dream clients, appear in top-tier media and more?
    Today’s tip comes from Karin Hurt and David Dye, CEO and President of Let's Grow Leaders.
    Karin and David use practical tools and leadership development programs to help leaders find clarity in uncertainty, drive innovation, and achieve breakthrough results.
    They are the award-winning authors of five books and have appeared in publications such as The Wall Street Journal, Fast Company and Forbes.
    In this week’s episode you’ll learn:
     
    3 tips to achieve greater success Ways to make an impact to grab bigger, dream clients How to use and give powerful keynotes to rile up your audience  
    Plus lots more on how this power duo scaled their business to the success it is today.
    Check out the episode now! And subscribe to get more episodes like this one.

    • 45 min
    Why does a freelancer need a sales process?

    Why does a freelancer need a sales process?

    A sales process is the recipe to success to get leads and make an income. When was the last time you reviewed your process and evaluated your opportunity to make more money?
    The start of a new year is a great time to take stock of how you sell, market yourself, generate your leads and manage your sales funnel.
    Today’s tip is directly from me, your training business podcast host.
    I’m  going to tell you:
     
    Why you need a sales process How you can review generate more revenue Ways to target higher paying clients  
    In this week’s episode you’ll learn:
     
    Ways to create a clear and manageable sales process How to designing a great sales process that works for you Why you need to keep your sales process simple  
    Check out the episode now! And subscribe to get more episodes like this one! Visit trainingbusiness.com

    • 19 min
    How to increase your visibility with media training /w Joanne McCall

    How to increase your visibility with media training /w Joanne McCall

    Media training can take you and your business to the next level. Making you visible to a wider audience and opening up new opportunities. So, how do you tap into this and become the interview that major media brands want to schedule?
    Joanne McCall is a Media Publicist, Trainer, Book Publicity Expert, and former broadcaster.
    Today she is going to tell you how she trains business owners to become, what she calls, 'Media Darlings', and the steps you can take to become more media savvy and get your name to reach a wider audience.
    Joanne is a media insider and a veteran publicist who operates on a first-name basis with hundreds of top-tier producers, editors, and writers at such outlets as USA Today, The Wall Street Journal, Investment Business Daily, The View, Today, The Huffington Post, Yahoo, and many others.
    She trains entrepreneurs, coaches, and consultants who want to expand their visibility on how to attract media attention and deliver fantastic interviews.
    In this week’s episode you’ll learn:
     
    Ways you can get noticed in all the social media noise Why the 3 buckets of media are essential Tips on how you can become a 'Media Darling'  
    Check out the episode now! And subscribe to get more episodes like this one!

    • 36 min
    How to influence your relationship with customers w/ Brian Ahearn

    How to influence your relationship with customers w/ Brian Ahearn

    You have a good relationship with customers, but could you be using more powerful, everyday opportunities to persuade them to buy and engage with you more?
    Brian Ahearn is the Chief Influence Officer at Influence PEOPLE.
    Today he is going to tell you how you can make positive influences on your clients and turn things around in your favour to make more money and build a better relationship with customers.
    Brian specializes in applying the science of influence in everyday situations. He’s one of only a dozen individuals in the world who holds the Cialdini Method Certified Trainer designation.
    His first book, Influence PEOPLE, was named one of the Top 100 Influence Books of All Time by BookAuthority and his second book, Persuasive Selling, was an Amazon new release bestseller.
    In this week’s episode you’ll learn:
     
    Positive ways to deal with objections How to close more deals How to build a better relationship with customers  
    Check out the episode now! And subscribe to get more episodes like this one!

    • 31 min
    Barriers to critical thinking w/ Becki Saltzman

    Barriers to critical thinking w/ Becki Saltzman

    Do you really know what critical thinking is? How can you apply it to your business and what barriers to critical thinking might you come across?
    Becki Saltzman is the Founder and Chief Curiosity Seeker at Applied Curiosity Lab and the host of the Good Thinking Show.
    Today she is going to tell you what some of the barriers to critical thinking are and how you can overcome them.
    Becki is an international speaker and best-selling author/content creator/online learning instructor (LinkedIn Learning). She has helped organizations around-the-globe and millions of leaders turn the art and science of applied curiosity and critical thinking into optimized decision-making.
     
    In this week’s episode you’ll learn:
    How you can avoid the most dangerous critical-thinking killers How you can use a referee to know when to trust your intuition Ways to develop your intellectual courage Check out the episode now! And subscribe to get more episodes like this one!

    • 33 min
    How keynote speakers can generate more leads w/ Diana YK Chan

    How keynote speakers can generate more leads w/ Diana YK Chan

    Not all keynote speakers do a good job of using their skills to generate more leads, so how can you make sure you do?
    Diana Chan is a dynamic professional Speaker, Trainer, and Executive Career Coach at My Marketability.
    Today she is going to tell you why you need to consider your personal branding in all aspects of your business and how this can help keynote speakers generate more leads.
    Diana is a personal branding, communications, and networking expert, where she’s known for differentiating your personal brand, building strong relationships, and communicating with confidence.
    Diana's mission is to empower you to own your greatness with the confidence to shine and thrive in your career.
    She’s been recognized as LinkedIn's Top Voice in 2022 for Careers & Job Search and the Top Career & Job Search Expert to follow on LinkedIn in 2019 & 2020. She’s been featured in Forbes, LinkedIn, HuffPost, JobScan, Globe & Mail, and many podcasts.
     
    In this week’s episode you’ll learn:
    How to really know your audience
    Ways to differentiate your unique value
    How to establish your authority and credibility
     
    Check out the episode now! And subscribe to get more episodes like this one!

    • 36 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Corp to consultant ,

Actionable, diverse, tested

Rarely can a podcast host focus so well on the actionable guidance of guests. This podcast gives time for inspiring stories, but what I love most is being able to put into action what Mark is able to get guests to share. Too many other podcasts stay surface-level, focused on what they'd suggest listeners do, never getting to what the person actually did. Take time to find the right episodes for you, but once you do it'll be worth it!

diane kulo ,

Best in the field of training

The presentations are very thorough, informative and helpful. I have my own business and it has been of great value.

M. Hotchner ,

How to be a Trainer 101!

These podcasts cover everything from developing training programs, preparing materials, marketing your business, teaching new skills, assessing employee knowledge post training and more.

As a newbie in this field, I’m grateful that Mark wants to share his knowledge & experience with us. Please keep the great topics & guests coming!

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