Transform Recruitment Marketing Chris Brablc

This episode Chris Brablc speaks with Elyse Mayer (@ElyseSchmidt), Recruitment Marketing expert and Content Marketing Manager at SmashFly.

The conversation covered: Elyse growing up and her love for book reports (2:50), her journey to content marketing (5:20), learning HCM and how marketing can impact it (10:00), transformation happening in recruiting and recruitment marketing (13:10), why lead nurturing is more important to recruiting than marketing (17:00), how to get started with lead nurturing (20:25), personalization and how it fits into lead nurturing (25:50), that automation doesn't need to be impersonal (29:50), the people on social and blogs to follow (32:00)and places to connect with Elyse (37:50).

As mentioned by Elyse, here are lists of Twitter profiles to follow: https://twitter.com/SmashFly/lists

Read Elyse and the SmashFly Blog: http://blog.smashfly.com/

This episode Chris Brablc speaks with George Larocque (@glarocque), Principal Analyst at LAROCQUE and HRWins.

The conversation covered: George and his story growing up (2:20), his journey to HCM during early days of recruiting tech (6:00), the boom of taking recruiting to the web with job boards, ATS and RPO (14:00), key technology trends happening today in recruitment & HR (17:00), what pain points George hears most from practitioners (23:37), how is the role of technology impacting our future strategies (31:20), tips for when you are looking to buy HR Tech in a complex market (37:50), strategic services as part of technology purchase (44:37), AI and how it impacts recruiting practitioners (49:50), places to remain current on the HR Tech space (57:00) and how you can connect with George (1:00:35).

Check out George on HRWins: http://larocqueinc.com/hrwins/

This is a recent webinar on Talent Analytics moderated by Lori Sylvia with great insights on recruitment marketing metrics and measurement from Citizens Bank Debbie Celado and Cumberland Farms Gregg Giambanco.