Transformation Stories: The Social Revolution

Valtech Café

This interview explores an unlikely catalyst for transformation within a traditional brand. Brands in the aerospace industry are not typically known for showing humanity in their digital marketing efforts, especially on social media channels, but Pratt & Whitney have been doing just that! Building more personality and expert-led conversations into their social marketing efforts, while empowering more of their people to connect directly with their customers. Streamlining their diverse social channels and global digital assets, while bringing more iterative and measurable insights to their digital marketing strategies, this is supercharged marketing! In this episode, we're joined by Christina Polaski, Senior Manager, Digital Platforms and Social Media at Pratt & Whitney.

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada