34 min

Transformation Stories: The Social Revolution Valtech Café

    • Technology

This interview explores an unlikely catalyst for transformation within a traditional brand. Brands in the aerospace industry are not typically known for showing humanity in their digital marketing efforts, especially on social media channels, but Pratt & Whitney have been doing just that! Building more personality and expert-led conversations into their social marketing efforts, while empowering more of their people to connect directly with their customers. Streamlining their diverse social channels and global digital assets, while bringing more iterative and measurable insights to their digital marketing strategies, this is supercharged marketing!

In this episode, we're joined by Christina Polaski, Senior Manager, Digital Platforms and Social Media at Pratt & Whitney.

This interview explores an unlikely catalyst for transformation within a traditional brand. Brands in the aerospace industry are not typically known for showing humanity in their digital marketing efforts, especially on social media channels, but Pratt & Whitney have been doing just that! Building more personality and expert-led conversations into their social marketing efforts, while empowering more of their people to connect directly with their customers. Streamlining their diverse social channels and global digital assets, while bringing more iterative and measurable insights to their digital marketing strategies, this is supercharged marketing!

In this episode, we're joined by Christina Polaski, Senior Manager, Digital Platforms and Social Media at Pratt & Whitney.

34 min

Top Podcasts In Technology

Lex Fridman Podcast
Lex Fridman
All-In with Chamath, Jason, Sacks & Friedberg
All-In Podcast, LLC
No Priors: Artificial Intelligence | Machine Learning | Technology | Startups
Conviction | Pod People
BG2Pod with Brad Gerstner and Bill Gurley
BG2Pod
Acquired
Ben Gilbert and David Rosenthal
Hard Fork
The New York Times