81 episodes

As a sales manager, you are judged by the performance of your team. And you're praised when they do well. But one thing that you've not been able to figure out is how to get everyone on your team consistently hitting quota every single month. Sales leadership in the science, technology, engineering, manufacturing and distribution fields is difficult.

On The Transformed Sales podcast, you will learn from sales managers just like you who will give you actionable insights and tips on how to develop as a leader and achieve your revenue targets every single month.

So pop your headphones in and get ready to listen to my guests. They will give you information and inspiration to ensure that you have actionable insights that you can put into place today.

Transformed Sales Wesleyne

    • Business
    • 5.0 • 401 Ratings

As a sales manager, you are judged by the performance of your team. And you're praised when they do well. But one thing that you've not been able to figure out is how to get everyone on your team consistently hitting quota every single month. Sales leadership in the science, technology, engineering, manufacturing and distribution fields is difficult.

On The Transformed Sales podcast, you will learn from sales managers just like you who will give you actionable insights and tips on how to develop as a leader and achieve your revenue targets every single month.

So pop your headphones in and get ready to listen to my guests. They will give you information and inspiration to ensure that you have actionable insights that you can put into place today.

    Why You Need Selflessness and Empathy in Sales Leadership with Marty Sacks

    Why You Need Selflessness and Empathy in Sales Leadership with Marty Sacks

    Get Your https://go.transformedsales.com/p3 (FREE GUIDE) to A Build High-Performance Sales Team
    Highlights
    [01:25] - Working for a company for over 2 decades without losing interest.
    [05:06] - From being the brains behind the scenes to taking up a sales role.
    [10:21] - Making the decision to slowly shift towards sales leadership.
    [15:36] - The critical importance of prioritization and time management.
    [18:54] - Great sales teams founded on a culture of selflessness and empathy.
    [25:09] - Never Eat Alone: Why you should mentor and support fellow salespeople.



    In this episode of the Transformed Sales Podcast, I interviewed the Executive Vice President of Sales, Marketing, and Strategy at Telos Alliance, Marty Sacks. Marty has been with Telos Alliance for over two decades. He’s held a variety of roles in sales, business, and product development and currently oversees the company’s strategic efforts.


    Marty started his career in radio in Washington in 1976 and has worked in engineering, equipment sales, and trade publishing. He joined Telos in 1999 as national sales director. He will be very candid about his incredible journey from being the behind-the-scenes tech guru making things happen to the effective sales leader that he is today. Tune in to tap into the immense sales leadership wisdom he had to share.


    Quotes


    “To a certain extent, leading means serving” - Marty Sacks


    “The best quality of a leader is caring for the people that are on their team and helping them succeed” - Marty Sacks


    “One of the things that are difficult for a sales leader is to maintain the success of a business while you’re trying to change the business” - Marty Sacks


    “You constantly have to prioritize as a sales leader” - Marty Sacks


    “If you make mistakes, if you learn from your mistakes, I think you’re gonna succeed because most people are afraid to stretch and make a mistake, and they like a comfort zone, but nobody grows in a comfort zone” - Marty Sacks


    Learn More About Marty Sacks in the Links Below:
    LinkedIn - https://www.linkedin.com/in/marty-sacks-17ba99 (https://www.linkedin.com/in/marty-sacks-17ba99)
    Email - Marty.Sacks@TelosAlliance.com



    Connect with Wesleyne Greer:
    Wesleyne’s Website - https://transformedsales.com/
    Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
    Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
    Wesleyne on Twitter - https://twitter.com/wesleynegreer
    Email Her at WGreer@TransformedSales.com

    • 27 min
    The Roadmap to Sales Team Success and Problem Solving with Michael Peveler

    The Roadmap to Sales Team Success and Problem Solving with Michael Peveler

    Get Your https://go.transformedsales.com/p3 (FREE GUIDE) to A Build High-Performance Sales Team
    Highlights
    [00:48] - Becoming a sales team-building and problem-solving guru.
    [05:25] - Transferring his skills from the education sector into sales.
    [12:57] - Taking up a sales manager role and killing it where many had failed.
    [14:58] - How to ensure your sales team (Including the remote team) performs as expected.
    [20:26] - Strategies for establishing core values that will keep your sales team winning.
    [27:28] - Why being vulnerable as a sales leader is so powerful.
    [31:51] - The great potential of a sales team that takes ownership of their business.
    [36:40] - Being passionate about making the world a better place.



    In this episode of the Transformed Sales Podcast, I interviewed Michael Peveler, the Vice President of Sales at AtlasIED, a company that manufactures next-generation communication systems and commercial audio/video products that protect, inform, and entertain within the education, transportation, hospitality, industrial, security, and corporate markets.


    Michael is a senior executive with a proven track record of planning and executing business objectives. He has a strong business management background with expertise in training, development, strategic planning, and market development. He’s a problem-solving team leader and he loves what he does.


    Michael will share his wealth of knowledge in sales with us and talk about his many years in sales leadership after transitioning from education. He will also teach us what it takes to build a strong sales team that will stand the test of time and keep your business growing in the long term. Stay tuned!


    Quotes


    “To be a salesperson, you gotta be willing to learn, teach others, help your co-workers, and share experiences. All of that is a critical part of going and being successful in what salespeople do on a daily basis” - Michael Peveler


    “It’s really important as a sales leader to be transparent” - Michael Peveler


    “You lead with culture first and foremost” - Michael Peveler


    “As a sales leader, your job is to remove obstacles for your team” - Michael Peveler


    Learn More About Michael Peveler in the Links Below:
    LinkedIn - https://www.linkedin.com/in/peveler/
    Twitter - https://twitter.com/PevelerMichael



    Connect with Wesleyne Greer:
    Wesleyne’s Website - https://transformedsales.com/
    Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
    Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
    Wesleyne on Twitter - https://twitter.com/wesleynegreer
    Email Her at WGreer@TransformedSales.com

    • 40 min
    The Psychology of Sales with Robert Arauco

    The Psychology of Sales with Robert Arauco

    Get Your https://go.transformedsales.com/p3 (FREE GUIDE) to A Build High-Performance Sales Team
    Highlights
    [00:44] - His journey to becoming a leadership guru.
    [04:20] - Lessons he learned in B2C sales that he still applies today.
    [07:00] - Moving from selling knives for Cutco to selling insurance, and beyond.
    [10:55] - Why having 1099 salespeople could be the secret to your success.
    [12:29] - What it’s like working for a bootstrapped startup.
    [18:19] - How to build yourself up enough to be able to navigate your career challenges.
    [22:22] - Going from being the one-man sales department to building a team.
    [28:51] - Focusing on the NOW as a core life philosophy and the power of being forward thinking.

    In this episode of the Transformed Sales Podcast, I had a chat with the Executive Vice President of Sales at HomeStack, Robert Arauco. HomeStack is a rapidly growing tech startup headquartered in Los Angeles, CA with one goal in mind: To reinvent the way real estate is done today. They do that by designing personalized apps for real estate agents. The apps provide agents with live and accurate data, where they are the only point of contact for their users. This allows for agents to directly communicate with their clients and incubate long-lasting and profitable relationships.

    Robert kicked off his career working as a 1099 salesperson for Cutco where he was able to master the psychology of sales. He then went into selling life insurance and later transitioned into the W-2 world working in social services. He eventually realized that he needed to get back into entrepreneurship and managed to get a role in a new tech startup (HomeStack) as its sole salesperson. They managed to bootstrap the company into the success that it is today. Tune in as Robert talks to us about what the psychology of sales is all about, the importance of continual learning in sales, why a salesperson's overall health is a big part of their career, what it’s like working for a bootstrapped startup, and how to build an effective sales team.


    Quotes


    “Emotional intelligence is important. Listening is important. Figuring out how to handle objections and not argue with people is important” - Robert Arauco


    “Listening and asking the right questions is very important so that you can really discover the truth to solve problems” - Robert Arauco


    “The psychology of sales is not just about reading the person” - Robert Arauco


    “The only time you really fail is when you stop, when you give up” - Robert Arauco


    “Sales is the bloodline of any company, so if you’re not brining in any revenue, how are the employees gonna feed their families, and how are you gonna grow to bring in more help so the company gets to where it needs to be” - Robert Arauco


    Learn More About Robert Arauco in the Links Below:
    LinkedIn - https://www.linkedin.com/in/robert-arauco-4a00a810/



    Connect with Wesleyne Greer:
    Wesleyne’s Website - https://transformedsales.com/
    Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
    Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
    Wesleyne on Twitter - https://twitter.com/wesleynegreer
    Email Her at WGreer@TransformedSales.com

    • 35 min
    Building Effective Regional Sales Teams with Dr. Chad Briscoe

    Building Effective Regional Sales Teams with Dr. Chad Briscoe

    Get Your https://go.transformedsales.com/p3 (FREE GUIDE) to A Build High-Performance Sales Team
    Highlights
    [00:47] - The journey to being a scientist who works in a business development and sales role.
    [06:27] - Following his gut in moving from the technical side of the business to the sales leadership side.
    [11:18] - How he worked on improving the performance of every business developer in his team.
    [16:07] - The value of ensuring sales team members are constantly in communication with each other and collaborating.
    [19:02] - Why sales leaders should embrace and encourage their team members being better in sales than they are.
    [23:27] - His pride and joy: Seeing drugs he worked on hit the market and impact people’s lives.



    In this episode of the Transformed Sales Podcast, I had a chat with Dr. Chad Briscoe, the Vice President of Business Development- Europe for BioAgilytix, a leading provider of contract bioanalytical testing services with specialization in large molecule bioanalysis. Dr. Briscoe is a seasoned scientific executive with nearly 25 years of experience leading operational and scientific innovation in the bioanalytical and biomarker segments of the pharmaceutical industry. Prior to joining BioAgilytix, Dr. Briscoe was executive director of global bioanalytical science for a large contract research organization, where he was responsible for global laboratory scientific strategy including team leadership and key client relationship oversight.


    Today he is a recognized global expert and thought leader in areas including regulated bioanalysis, analytical instrument qualification, and biomarker analysis with immunoassays, flow cytometry, and genomics techniques. Dr. Briscoe is also a sought-after speaker at industry events such as WRIB, the Global CRO Council, Land O’ Lakes, Global Bioanalysis Consortium, APA, APS, CPSA, and ASMS, and is often requested to participate in industry forums as a collaborator and mentor.


    Dr. Briscoe has had a very interesting career. He went from a bench chemist, to overseeing a lab, to going to Europe to become a sales leader. He will share his years of experience and insights on what it takes to be an effective sales leader. Dr. Briscoe will also somehow debunk one of my many sales tips, so this is one episode you’ll definitely enjoy and learn tons from. Stay tuned for more!


    Quotes
    “In sales, you’ve gotta give people time” - Chad Briscoe


    “If it’s fighting the battles for your team, or for the customers, or for the operations team that needs to deliver, you can’t hang them out to dry when things don’t go perfectly with the customers” - Chad Briscoe


    “If somebody comes in that’s not a fit, I think you’re doing a favor for yourself and your organization when you make changes that need to happen so people can find the right fit for them” - Chad Briscoe


    Learn More About Chad Briscoe in the Links Below:
    LinkedIn - https://www.linkedin.com/in/chadbriscoe/ (https://www.linkedin.com/in/chadbriscoe/)



    Connect with Wesleyne Greer:
    Wesleyne’s Website - https://transformedsales.com/
    Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
    Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
    Wesleyne on Twitter - https://twitter.com/wesleynegreer
    Email Her at WGreer@TransformedSales.com

    • 27 min
    Modern Day Sales Success Strategies with Gene Plotkin

    Modern Day Sales Success Strategies with Gene Plotkin

    Get Your https://go.transformedsales.com/p3 (FREE GUIDE) to A Build High-Performance Sales Team
    Highlights
    What 16 years of holding about every single type of revenue driving role looks like (00:40)
    How he knew he had what it took to be a sales leader (03:31)
    Why every salesperson has to have a self care practice (06:47)
    Indicators that helped him determine whether he needed to make a career change (08:17)
    Going from customer success individual contributor to sales leader (14:12)
    Telling if an individual contributor is ready for a leadership role (19:09)
    Modern day recruitment, retention, and team success strategies for sales organizations (22:32)
    Being accommodating as a sales leader while also keeping things in line with your organization’s overall culture (28:14)

    In this episode of the Transformed Sales Podcast, I sat down with Gene Plotkin, the VP of Corporate Sales at Mimeo, a company that provides the fastest, easiest, most reliable way to manage and distribute their content. Mimeo brings customers’ content to life through print and digital formats via its enterprise app suite and global print production facilities. Founded in 1999 as a startup, Mimeo has grown into a global organization, distributing content to customers in over 140 countries.
    Over the last 16 years, Gene has held about every single type of revenue driving role as both an individual contributor and a leader at companies ranging from early stage startups to global enterprises. “To succeed in your sales career, you must do what comes naturally and focus on that”, he says. He will talk to us about how he managed to deal with burnout, why he decided to make a big career change, the value of working in customer success, how he has always been able to set himself up for promotions at a fast pace, why a salesperson being a top performer doesn’t always mean they have what it takes to lead a team, and so much more. Stay tuned for that and more.
    Quotes
    “Customer success is very much sales. It’s just the context of how you go about that is different” - Gene Plotkin
    “Just because it seems like there’s more prestige at the top does not actually mean that that’s what you would be happier doing” - Gene Plotkin
    “The individual contributor does not automatically make a good leader” - Gene Plotkin
    Learn More About Gene in the Links Below:
    LinkedIn - https://www.linkedin.com/in/geneplotkin/
    Email - GPlotkin@Mimeo.com

    Connect with Wesleyne Greer:
    Wesleyne’s Website - https://transformedsales.com/
    Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
    Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
    Wesleyne on Twitter - https://twitter.com/wesleynegreer
    Email Her at WGreer@TransformedSales.com

    • 34 min
    Fast Track to Sales Leadership Success with Gary Guymon

    Fast Track to Sales Leadership Success with Gary Guymon

    Get Your https://go.transformedsales.com/p3 (FREE GUIDE) to A Build High-Performance Sales Team
    Highlights
    From playing sports and traveling around California to becoming a sales manager (00:46)
    Valuable lessons he got from working in retail that he applied in his first sales role (04:39)
    Why it’s important for salespeople to focus more on bringing value to conversations with customers (06:42)
    The marathon 8-hour interview that took him from accounting and retail to the telecom industry (08:09)
    Pros and cons of working for a Fortune 100 company versus a small company (12:01)
    His quick ascension from individual contributor to sales leader (15:32)
    Learning to work with people to really succeed in building a great sales team (19:06)

    In this episode of the Transformed Sales Podcast, I had a chat with Gary Guymon, the VP of Sales at Xfernet. Gary was born in Santa Clara, California and he grew up all over California. He played sports, ran track, played football, and was an editor of a literary magazine. He started a tax firm from the ground up centered all around the California enterprise program until 7 years later when the program was shut down. His business partner wanted to convert the tax firm into a traditional accounting firm which Gary was not interested in so he decided to be bought out by his partner.
    He then moved to Seattle, took a retail job, and was later contacted by NTT Communications for an inside sales rep job. Gary worked his way up to a global account manager until when he was recruited by Xfernet as a global sales manager and worked his way up to his current position. Gary and I will dive into his interesting sales career and how he went from being a tax firm owner to a sales leader. He will share his wisdom with us around why salespeople should focus more on gaining the trust of their potential customers instead of just talking about their product or service, how to build a fulfilling sales career, and his top strategies for being an effective sales leader. Stay tuned for that and more!
    Quotes
    “Most people have an idea of what they want anyway so it’s whether or not they trust you and what you’re selling” - Gary Guymon
    “To succeed as a sales leader, you have to learn how to work with different people” - Gary Guymon
    Learn More About Gary in the Links Below:
    LinkedIn - https://www.linkedin.com/in/garyguymon (https://www.linkedin.com/in/garyguymon)
    Email - garyg@xfernet.com

    Connect with Wesleyne Greer:
    Wesleyne’s Website - https://transformedsales.com/
    Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/
    Wesleyne on Facebook - https://web.facebook.com/wesleynegreer
    Wesleyne on Twitter - https://twitter.com/wesleynegreer
    Email Her at WGreer@TransformedSales.com

    • 24 min

Customer Reviews

5.0 out of 5
401 Ratings

401 Ratings

Aron@ Rodriguez ,

Very helpful

I trust Transformed Sales advice and am often found sharing his tips!

Roman00 Knox ,

Awesome!

Love your show! So many great tips! Thank you!

Rutherford@Sanderson ,

Really awesome!!

I listen to your podcast regularly. Really awesome. I have benefited a lot from your podcast. Thank you so much for discussing Management.

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