51 min
Transforming Marketing Campaigns with Evocalize's Data-Driven Tools Wisking it all
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- Entrepreneurship
Episode Notes
In this conversation, we had the opportunity to interview Justin Ulrich, VP of Marketing at Evocalize, a tool that helps automate paid digital local marketing based on local data. Justin shares his marketing journey and how he transitioned to Evocalize. He also discusses successful marketing campaigns and the challenges faced by restaurants in marketing. Justin explains how Evocalize helps restaurants improve their digital marketing effectiveness and reduce time spent on managing ads. He also shares the process of getting set up with Evocalize and the ROI that clients can expect. The conversation concludes with a discussion on marketing strategies and the importance of quantity and consistency in marketing. The conversation covers the topics of creating and repurposing content, as well as future plans for Evocalize.
Takeaways:
Creating long-form video content is challenging but can be repurposed into various forms of content.
Different people consume content in different ways, so it's important to create content in various formats.
Evocalize plans to expand its marketing capabilities to serve smaller businesses and enter new industries.
Changes in lead generation regulations will require businesses to generate their own leads, creating opportunities for Evocalize.
Timestamps:
00:00 Introduction and Overview
02:41 What is Evocalize?
04:09 Justin's Marketing Journey
06:33 Transition to Evocalize
09:05 Successful Marketing Campaign
12:23 How Evocalize Helps Restaurants
16:49 Challenges Faced by Restaurants in Marketing
18:39 Improving Digital Marketing Effectiveness
22:56 Process of Getting Set Up with Evocalize
26:19 ROI for Evocalize Clients
28:26 Marketing Strategies for Evocalize
34:16 Importance of Quantity and Consistency in Marketing
37:07 Promoting Content and Learning from Feedback
40:15 Creating and Repurposing Content
45:43 Future Plans for Evocalize
Episode Notes
In this conversation, we had the opportunity to interview Justin Ulrich, VP of Marketing at Evocalize, a tool that helps automate paid digital local marketing based on local data. Justin shares his marketing journey and how he transitioned to Evocalize. He also discusses successful marketing campaigns and the challenges faced by restaurants in marketing. Justin explains how Evocalize helps restaurants improve their digital marketing effectiveness and reduce time spent on managing ads. He also shares the process of getting set up with Evocalize and the ROI that clients can expect. The conversation concludes with a discussion on marketing strategies and the importance of quantity and consistency in marketing. The conversation covers the topics of creating and repurposing content, as well as future plans for Evocalize.
Takeaways:
Creating long-form video content is challenging but can be repurposed into various forms of content.
Different people consume content in different ways, so it's important to create content in various formats.
Evocalize plans to expand its marketing capabilities to serve smaller businesses and enter new industries.
Changes in lead generation regulations will require businesses to generate their own leads, creating opportunities for Evocalize.
Timestamps:
00:00 Introduction and Overview
02:41 What is Evocalize?
04:09 Justin's Marketing Journey
06:33 Transition to Evocalize
09:05 Successful Marketing Campaign
12:23 How Evocalize Helps Restaurants
16:49 Challenges Faced by Restaurants in Marketing
18:39 Improving Digital Marketing Effectiveness
22:56 Process of Getting Set Up with Evocalize
26:19 ROI for Evocalize Clients
28:26 Marketing Strategies for Evocalize
34:16 Importance of Quantity and Consistency in Marketing
37:07 Promoting Content and Learning from Feedback
40:15 Creating and Repurposing Content
45:43 Future Plans for Evocalize
51 min