21 min

Transitioning from Broadcasting to Thought Leadership | Lynn Smith | 398 Leveraging Thought Leadership

    • Marketing

A short video has 3-5 seconds to get the viewers’ attention, and 30 seconds to get them to stay.  
Are you up to the challenge?

Creating videos, catching attention, and the ability to speak well on camera are acquired skills - and today's guest, Lynn Smith, knows how to master them all. Lynn is a journalist and former news anchor with NBC News, MSNBC, and CNN Headline News. With 15 years of experience in headline news, Lynn knows how to take complex stories and boil them down to a single, strong core. Lynn is now using that experience as Founder and CEO of Rylan Media, helping clients tackle their biggest branding and
communication challenges.

We start by asking Lynn about her insights on taking a complicated story and communicating it to the audience in a clear, succinct manner.  Lynn explains how she breaks it down to the headline to grab attention,fills out the story with compelling details, and finally, adds "the chill factor" to leave her audience with a thoughtful takeaway. 
 
While many thought leaders can command attention and be charismatic on stage and in person, video meetings, online conferences, and video content creation have changed the game. Lynn shares tips on ways to overcome your awkwardness and connect with the lens in the same way you would a close friend. Her years of experience provide many tips and clear insight that you simply won’t want to miss!
 
If you want to create compelling videos that get a ton of hits, this episode is for you!

Three Key Takeaways:

* Thought leadership videos need to be short. You must connect with the audience in the first five seconds.

* Many people experience Zoom fatigue, but we should also embrace the change that has facilitated simple global communication.

* Budding thought leaders need to be resilient and keep going. Failure is just a lesson, a minor obstacle on the path to success.

A short video has 3-5 seconds to get the viewers’ attention, and 30 seconds to get them to stay.  
Are you up to the challenge?

Creating videos, catching attention, and the ability to speak well on camera are acquired skills - and today's guest, Lynn Smith, knows how to master them all. Lynn is a journalist and former news anchor with NBC News, MSNBC, and CNN Headline News. With 15 years of experience in headline news, Lynn knows how to take complex stories and boil them down to a single, strong core. Lynn is now using that experience as Founder and CEO of Rylan Media, helping clients tackle their biggest branding and
communication challenges.

We start by asking Lynn about her insights on taking a complicated story and communicating it to the audience in a clear, succinct manner.  Lynn explains how she breaks it down to the headline to grab attention,fills out the story with compelling details, and finally, adds "the chill factor" to leave her audience with a thoughtful takeaway. 
 
While many thought leaders can command attention and be charismatic on stage and in person, video meetings, online conferences, and video content creation have changed the game. Lynn shares tips on ways to overcome your awkwardness and connect with the lens in the same way you would a close friend. Her years of experience provide many tips and clear insight that you simply won’t want to miss!
 
If you want to create compelling videos that get a ton of hits, this episode is for you!

Three Key Takeaways:

* Thought leadership videos need to be short. You must connect with the audience in the first five seconds.

* Many people experience Zoom fatigue, but we should also embrace the change that has facilitated simple global communication.

* Budding thought leaders need to be resilient and keep going. Failure is just a lesson, a minor obstacle on the path to success.

21 min