Transitioning to slow fashion - sustainable and innovative business model design in sustainable fashion

Reducing the pace of fashion: how can a business model for a sustainable fashion retailer look like? What are the biggest challenges along the way towards slow fashion? And why should you stick with that favorite pair of jeans as long as you can?
In this episode of the Sustainable Business Podcast, Prof. Dr. Laura Marie Edinger-Schons hosts Isabelle Kempf, founder of Mannheim’s sustainable fashion store “Umgekrempelt”. Isabelle discusses how she was inspired by her grandmother secretly repairing the holes of her favorite jeans, and how very personal customer and stakeholder relationships continue to shape her business model today. Since she founded her store seven years ago, Isabelle keeps pursuing her great “Why” and offers sustainable fashion, as well as repairing and educational services in sustainable fashion – even mastering tough challenges, such as the Covid crisis and several lockdowns.