Transparency, Being a Female Founder, and Creating the Movement to Shop Women-Owned with Vanessa Bruce Behind The Spotlight

Going behind the spotlight to meet Vanessa Bruce, co-founder + CEO of Dough. Vanessa is an award-winning, patent holding, founder, operator, and designer passionate about transparent commerce, driving change with our purchase power, and financial independence. Dough was founded when Vanessa and co-founder Anna caught up over coffee and chatted about the struggles of being a female-founder. The conversation quickly led to late-night texts sharing articles on the capital gap (can you believe women receive only 2.7% of investment dollars?), the pink tax (did you hear women get charged on average 7% more products like razors?), and spending power (wait, we as women control 80% of consumer-driven purchases?). The duo thought, "What if we could direct spending dollars back to women-owned companies to create economic equity?"
 
Beth and Vanessa discuss:
How her family inspired her to create her own path Conscious consumerism Creating Dough Transparency and some of Dough’s other company values How Vanessa balances family and business How Dough really embodies collaboration and community over competition What’s to come for the brand And more!  
Vanessa’s work has been featured in Fortune, Bustle, and the New York Times as well as recognized by the Stevie Awards, Adobe Creative Jams and W3 – just to name a few. She believes in building a more inclusive, compassionate, and equitable community and volunteers as a mentor at Hack.Diversity as well as advises early stage DTC founders. She is a first generation college graduate, an alumni of Simmons University, a women's college in the heart of Boston, where she studied Design and Public Relations.



Connect with Vanessa:
https://www.joindough.com/
https://www.instagram.com/joindough/